lift_measurement_device

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A brand lift measurement by device.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of lift_measurement_device. However, when you specify lift_measurement_device in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when lift_measurement_device is specified in the FROM clause.

Is lift_measurement_device specified in the FROM clause of your query?

No Yes, it is

Resource fields
campaign
device
lift_measurement_config_id
resource_name

Segments
brand_lift_measurement_type
date

Metrics
absolute_brand_lift
absolute_brand_lift_p90_lower_bound
absolute_brand_lift_p90_upper_bound
absolute_brand_lift_p_value
brand_lift_baseline_positive_response_rate
brand_lift_baseline_positive_response_rate_p90_lower_bound
brand_lift_baseline_positive_response_rate_p90_upper_bound
brand_lift_exposed_positive_responder_fractional_cookies
brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound
brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound
brand_lift_exposed_positive_response_rate
brand_lift_exposed_positive_response_rate_p90_lower_bound
brand_lift_exposed_positive_response_rate_p90_upper_bound
brand_lift_responses_exposed
brand_lift_responses_suppressed
brand_lift_suppressed_positive_responder_fractional_cookies
brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound
brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound
brand_lift_total_responses
cost_per_lifted_cookie
cost_per_lifted_cookie_p90_lower_bound
cost_per_lifted_cookie_p90_upper_bound
fractional_lifted_cookies
fractional_lifted_cookies_p90_lower_bound
fractional_lifted_cookies_p90_upper_bound
headroom_brand_lift
headroom_brand_lift_p90_lower_bound
headroom_brand_lift_p90_upper_bound
relative_brand_lift
relative_brand_lift_p90_lower_bound
relative_brand_lift_p90_upper_bound

lift_measurement_device.campaign Field description Output only. The campaign resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

lift_measurement_device.device Field description Output only. The device type. Category ATTRIBUTE Data Type ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v25.enums.DeviceEnum.Device Filterable True Selectable True Sortable True Repeated False

lift_measurement_device.lift_measurement_config_id Field description Output only. The lift measurement config ID. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

lift_measurement_device.resource_name Field description Output only. The resource name of the lift measurement device. Lift measurement device resource names have the form: customers/{customer_id}/liftMeasurementDevices/{lift_measurement_config_id}~{campaign_id}~{criterion_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.brand_lift_measurement_type Field description The brand lift measurement type. Category SEGMENT Data Type ENUM ASSOCIATION AWARENESS CONSIDERATION CUSTOM FAVORABILITY PURCHASE_INTENT RECALL UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v25.enums.BrandLiftMeasurementTypeEnum.BrandLiftMeasurementType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video metrics.absolute_brand_lift metrics.absolute_brand_lift_p90_lower_bound metrics.absolute_brand_lift_p90_upper_bound metrics.absolute_brand_lift_p_value metrics.brand_lift_baseline_positive_response_rate metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound metrics.brand_lift_exposed_positive_responder_fractional_cookies metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound metrics.brand_lift_exposed_positive_response_rate metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound metrics.brand_lift_responses_exposed metrics.brand_lift_responses_suppressed metrics.brand_lift_suppressed_positive_responder_fractional_cookies metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound metrics.brand_lift_total_responses metrics.cost_per_lifted_cookie metrics.cost_per_lifted_cookie_p90_lower_bound metrics.cost_per_lifted_cookie_p90_upper_bound metrics.fractional_lifted_cookies metrics.fractional_lifted_cookies_p90_lower_bound metrics.fractional_lifted_cookies_p90_upper_bound metrics.headroom_brand_lift metrics.headroom_brand_lift_p90_lower_bound metrics.headroom_brand_lift_p90_upper_bound metrics.relative_brand_lift metrics.relative_brand_lift_p90_lower_bound metrics.relative_brand_lift_p90_upper_bound segments.date

segments.date Field description Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view android_privacy_shared_key_google_ad_group android_privacy_shared_key_google_campaign android_privacy_shared_key_google_network_type app_top_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_insight campaign_search_term_view cart_data_sales_view channel_aggregate_asset_view click_view content_criterion_view conversion_action customer customer_asset customer_search_term_insight detail_content_suitability_placement_view detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view experiment final_url_expansion_asset_view gender_view geographic_view group_content_suitability_placement_view group_placement_view hotel_group_view hotel_performance_view hotel_reconciliation income_range_view keyword_view landing_page_view lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video location_interest_view location_view managed_placement_view matched_location_interest_view metrics.absolute_brand_lift metrics.absolute_brand_lift_p90_lower_bound metrics.absolute_brand_lift_p90_upper_bound metrics.absolute_brand_lift_p_value metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_location_asset_click_to_call metrics.all_conversions_from_location_asset_directions metrics.all_conversions_from_location_asset_menu metrics.all_conversions_from_location_asset_order metrics.all_conversions_from_location_asset_other_engagement metrics.all_conversions_from_location_asset_store_visits metrics.all_conversions_from_location_asset_website metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_new_customer_lifetime_value metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_impression_frequency_per_user metrics.average_order_value_micros metrics.average_page_views metrics.average_target_cpa_micros metrics.average_target_roas metrics.average_time_on_site metrics.average_video_watch_time_duration_millis metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.brand_lift_baseline_positive_response_rate metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound metrics.brand_lift_exposed_positive_responder_fractional_cookies metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound metrics.brand_lift_exposed_positive_response_rate metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound metrics.brand_lift_responses_exposed metrics.brand_lift_responses_suppressed metrics.brand_lift_suppressed_positive_responder_fractional_cookies metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound metrics.brand_lift_total_responses metrics.clicks metrics.clicks_margin_of_error metrics.clicks_p_value metrics.clicks_point_estimate metrics.clicks_unique_query_clusters metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.control_clicks metrics.control_conversion_value metrics.control_conversion_value_per_cost metrics.control_conversions metrics.control_cost_micros metrics.control_cost_per_conversion metrics.control_impressions metrics.conversion_value_change_point_estimate metrics.conversion_value_margin_of_error metrics.conversion_value_p_value metrics.conversion_value_per_cost_change_point_estimate metrics.conversion_value_per_cost_margin_of_error metrics.conversion_value_per_cost_p_value metrics.conversions metrics.conversions_absolute_change_margin_of_error metrics.conversions_absolute_change_p_value metrics.conversions_absolute_change_point_estimate metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_unique_query_clusters metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_micros_change_point_estimate metrics.cost_micros_margin_of_error metrics.cost_micros_p_value metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_conversion_change_point_estimate metrics.cost_per_conversion_margin_of_error metrics.cost_per_conversion_p_value metrics.cost_per_current_model_attributed_conversion metrics.cost_per_lifted_cookie metrics.cost_per_lifted_cookie_p90_lower_bound metrics.cost_per_lifted_cookie_p90_upper_bound metrics.cost_per_platform_comparable_conversion metrics.coviewed_impressions metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.eligible_impressions_from_location_asset_store_reach metrics.engagement_rate metrics.engagements metrics.fractional_lifted_cookies metrics.fractional_lifted_cookies_p90_lower_bound metrics.fractional_lifted_cookies_p90_upper_bound metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.headroom_brand_lift metrics.headroom_brand_lift_p90_lower_bound metrics.headroom_brand_lift_p90_upper_bound metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_commission_rate_micros metrics.hotel_eligible_impressions metrics.hotel_expected_commission_cost metrics.hotel_price_difference_percentage metrics.impressions metrics.impressions_margin_of_error metrics.impressions_p_value metrics.impressions_point_estimate metrics.impressions_unique_query_clusters metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.original_conversion_value metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.primary_impressions metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_brand_lift metrics.relative_brand_lift_p90_lower_bound metrics.relative_brand_lift_p90_upper_bound metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.search_volume metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.svr metrics.top_impression_percentage metrics.trueview_average_cpv metrics.unique_users metrics.unique_users_five_plus metrics.unique_users_four_plus metrics.unique_users_ten_plus metrics.unique_users_three_plus metrics.unique_users_two_plus metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.video_watch_time_duration_millis metrics.view_through_conversions metrics.view_through_conversions_from_location_asset_click_to_call metrics.view_through_conversions_from_location_asset_directions metrics.view_through_conversions_from_location_asset_menu metrics.view_through_conversions_from_location_asset_order metrics.view_through_conversions_from_location_asset_other_engagement metrics.view_through_conversions_from_location_asset_store_visits metrics.view_through_conversions_from_location_asset_website metrics.youtube_comments metrics.youtube_likes metrics.youtube_shares paid_organic_search_term_view parental_status_view per_store_view performance_max_placement_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_format_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.adjusted_age_range segments.adjusted_gender segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.brand_lift_measurement_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.loyalty_membership segments.match_type segments.mobile_device_platform segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_listing_user_rating segments.vertical_ads_listing_venue segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.absolute_brand_lift Field description These metrics estimate the additional brand lift directly attributable to the ad campaign. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.absolute_brand_lift_p90_lower_bound Field description Lower bound of the 90% confidence interval for absolute brand lift. The "conservative" estimate of your success. It is the minimum increase you can be 90% sure was caused by your ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.absolute_brand_lift_p90_upper_bound Field description Upper bound of the 90% confidence interval for absolute brand lift. The "optimistic" estimate of your success. It is the maximum increase likely driven by your ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.absolute_brand_lift_p_value Field description The p-value provides a measure of the statistical significance for the detected brand lift. It calculates the likelihood that your incremental lift was driven by ad performance rather than being a merely random occurrence. Achieving a low score of 0.10 indicates 90% confidence that your advertising efforts directly generated the additional lift. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_baseline_positive_response_rate Field description Represents the rate of positive responses that would have occurred naturally without ad exposure, based on the behavior of the control group. Often referred to as "Control" responses. Provides the baseline level of brand perception that occurred naturally. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound Field description Lower bound of the 90% confidence interval for the baseline positive response rate. Represents the conservative baseline rate of positive brand responses you could expect naturally without ad exposure. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound Field description Upper bound of the 90% confidence interval for the baseline positive response rate. Represents the optimistic baseline rate of positive brand responses expected naturally without ad exposure. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_exposed_positive_responder_fractional_cookies Field description Estimated unique users showing interest in the exposed group. This value is "fractional" because it represents a statistical estimate rather than a raw headcount. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound Field description The lower bound of the 90% confidence interval for the estimated number of unique cookies within the ad-exposed group that are estimated to have a positive brand attitude, as measured by the Brand Lift survey. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound Field description The upper bound of the 90% confidence interval for the estimated number of unique cookies within the ad-exposed group that are estimated to have experienced a positive shift in brand attitude, as measured by the Brand Lift survey. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_exposed_positive_response_rate Field description Represents the rate of positive responses from users who were exposed to the ads. Often referred to as "Treatment" responses. Shows total positive response rate when users were exposed to your ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound Field description Lower bound of the 90% confidence interval for the exposed positive response rate. Represents the conservative estimate of positive brand responses among users exposed to your ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound Field description Upper bound of the 90% confidence interval for the exposed positive response rate. Represents the maximum estimate of positive brand responses among users exposed to your ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_responses_exposed Field description The number of survey responses from users who were exposed to the ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_responses_suppressed Field description Brand lift responses suppressed. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_suppressed_positive_responder_fractional_cookies Field description Estimated unique users showing interest in the control/suppressed group. This value is "fractional" because it represents a statistical estimate. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound Field description Lower bound of the 90% confidence interval for the estimated number of fractional cookies within the control group that are categorized as positive responders. This lower bound provides a statistically supported minimum value for the total fractional cookies in the control group showing a positive brand attitude. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound Field description Represents the upper bound of the 90% confidence interval for the estimated number of fractional cookies within the control group that are categorized as positive responders. This upper bound provides a statistically supported maximum value for the total fractional cookies in the control group showing a positive brand attitude. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_total_responses Field description The total number of survey responses collected across both the exposed and control groups. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.cost_per_lifted_cookie Field description The estimated cost incurred for each additional person moved to a positive brand state by the campaign. Helps assess the cost-effectiveness of your ad spend in driving brand growth. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.cost_per_lifted_cookie_p90_lower_bound Field description Lower bound of the 90% confidence interval for the cost per lifted cookie. Represents the most optimistic (lowest cost) estimate for moving a user to a positive brand state. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.cost_per_lifted_cookie_p90_upper_bound Field description Upper bound of the 90% confidence interval for the cost per lifted cookie. Represents the most conservative (highest cost) estimate for moving a user to a positive brand state. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.fractional_lifted_cookies Field description Estimated number of unique users who were moved to a positive brand state directly by the campaign (that is, lifted users). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.fractional_lifted_cookies_p90_lower_bound Field description The lower bound of the 90% confidence interval for the fractional_lifted_cookies metric. This value represents a statistically conservative estimate of the minimum number of cookies for whom a positive Brand Lift is attributed to the ad exposure. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.fractional_lifted_cookies_p90_upper_bound Field description The upper bound of the 90% confidence interval for the fractional_lifted_cookies metric. This value represents a statistically optimistic estimate of the maximum number of cookies that may have experienced a positive Brand Lift. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.headroom_brand_lift Field description The increase in positive brand responses relative to the total potential growth remaining. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.headroom_brand_lift_p90_lower_bound Field description Lower bound of the 90% confidence interval for headroom brand lift. The minimum growth rate relative to remaining brand potential you can be 90% confident was driven by your ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.headroom_brand_lift_p90_upper_bound Field description Upper bound of the 90% confidence interval for headroom brand lift. The maximum growth rate relative to remaining brand potential likely driven by your ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.relative_brand_lift Field description The percentage increase in positive responses in the exposed group compared to the control group. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.relative_brand_lift_p90_lower_bound Field description The lower bound of the 90% confidence interval for Relative Brand Lift. Represents the minimum percentage increase in positive brand perception among users who were exposed to the ads, relative to the baseline positive response rate observed in the control group. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.relative_brand_lift_p90_upper_bound Field description The upper bound of the 90% confidence interval for Relative Brand Lift. Represents the maximum percentage increase in positive brand perception in the ad-exposed group, relative to the control group's baseline positive response rate, at a 90% confidence level. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date