ad_group_ad

An ad group ad.

Attributed resources
ad_group
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of ad_group_ad. However, when you specify ad_group_ad in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when ad_group_ad is specified in the FROM clause.

Is ad_group_ad specified in the FROM clause of your query?

 Resource fields
action_items
ad.added_by_google_ads
ad.app_ad.descriptions
ad.app_ad.headlines
ad.app_ad.html5_media_bundles
ad.app_ad.html5_media_bundles.asset
ad.app_ad.images
ad.app_ad.images.asset
ad.app_ad.mandatory_ad_text
ad.app_ad.youtube_videos
ad.app_ad.youtube_videos.asset
ad.app_engagement_ad.descriptions
ad.app_engagement_ad.headlines
ad.app_engagement_ad.images
ad.app_engagement_ad.images.asset
ad.app_engagement_ad.videos
ad.app_engagement_ad.videos.asset
ad.app_pre_registration_ad.descriptions
ad.app_pre_registration_ad.headlines
ad.app_pre_registration_ad.images
ad.app_pre_registration_ad.images.asset
ad.app_pre_registration_ad.youtube_videos
ad.app_pre_registration_ad.youtube_videos.asset
ad.call_ad.business_name
ad.call_ad.call_tracked
ad.call_ad.conversion_action
ad.call_ad.conversion_reporting_state
ad.call_ad.country_code
ad.call_ad.description1
ad.call_ad.description2
ad.call_ad.disable_call_conversion
ad.call_ad.headline1
ad.call_ad.headline2
ad.call_ad.path1
ad.call_ad.path2
ad.call_ad.phone_number
ad.call_ad.phone_number_verification_url
ad.demand_gen_carousel_ad.business_name
ad.demand_gen_carousel_ad.call_to_action_text
ad.demand_gen_carousel_ad.carousel_cards
ad.demand_gen_carousel_ad.carousel_cards.asset
ad.demand_gen_carousel_ad.description
ad.demand_gen_carousel_ad.headline
ad.demand_gen_carousel_ad.logo_image
ad.demand_gen_carousel_ad.logo_image.asset
ad.demand_gen_multi_asset_ad.business_name
ad.demand_gen_multi_asset_ad.call_to_action_text
ad.demand_gen_multi_asset_ad.descriptions
ad.demand_gen_multi_asset_ad.headlines
ad.demand_gen_multi_asset_ad.lead_form_only
ad.demand_gen_multi_asset_ad.logo_images
ad.demand_gen_multi_asset_ad.logo_images.asset
ad.demand_gen_multi_asset_ad.marketing_images
ad.demand_gen_multi_asset_ad.marketing_images.asset
ad.demand_gen_multi_asset_ad.portrait_marketing_images
ad.demand_gen_multi_asset_ad.portrait_marketing_images.asset
ad.demand_gen_multi_asset_ad.square_marketing_images
ad.demand_gen_multi_asset_ad.square_marketing_images.asset
ad.demand_gen_product_ad.breadcrumb1
ad.demand_gen_product_ad.breadcrumb2
ad.demand_gen_product_ad.business_name
ad.demand_gen_product_ad.call_to_action
ad.demand_gen_product_ad.call_to_action.asset
ad.demand_gen_product_ad.description
ad.demand_gen_product_ad.headline
ad.demand_gen_product_ad.logo_image
ad.demand_gen_product_ad.logo_image.asset
ad.demand_gen_video_responsive_ad.breadcrumb1
ad.demand_gen_video_responsive_ad.breadcrumb2
ad.demand_gen_video_responsive_ad.business_name
ad.demand_gen_video_responsive_ad.call_to_actions
ad.demand_gen_video_responsive_ad.call_to_actions.asset
ad.demand_gen_video_responsive_ad.descriptions
ad.demand_gen_video_responsive_ad.headlines
ad.demand_gen_video_responsive_ad.logo_images
ad.demand_gen_video_responsive_ad.logo_images.asset
ad.demand_gen_video_responsive_ad.long_headlines
ad.demand_gen_video_responsive_ad.videos
ad.demand_gen_video_responsive_ad.videos.asset
ad.device_preference
ad.display_upload_ad.display_upload_product_type
ad.display_upload_ad.media_bundle
ad.display_upload_ad.media_bundle.asset
ad.display_url
ad.expanded_dynamic_search_ad.description
ad.expanded_dynamic_search_ad.description2
ad.expanded_text_ad.description
ad.expanded_text_ad.description2
ad.expanded_text_ad.headline_part1
ad.expanded_text_ad.headline_part2
ad.expanded_text_ad.headline_part3
ad.expanded_text_ad.path1
ad.expanded_text_ad.path2
ad.final_app_urls
ad.final_mobile_urls
ad.final_url_suffix
ad.final_urls
ad.hotel_ad
ad.id
ad.image_ad.image_asset.asset
ad.image_ad.image_url
ad.image_ad.mime_type
ad.image_ad.name
ad.image_ad.pixel_height
ad.image_ad.pixel_width
ad.image_ad.preview_image_url
ad.image_ad.preview_pixel_height
ad.image_ad.preview_pixel_width
ad.legacy_app_install_ad
ad.legacy_responsive_display_ad.accent_color
ad.legacy_responsive_display_ad.allow_flexible_color
ad.legacy_responsive_display_ad.business_name
ad.legacy_responsive_display_ad.call_to_action_text
ad.legacy_responsive_display_ad.description
ad.legacy_responsive_display_ad.format_setting
ad.legacy_responsive_display_ad.logo_image
ad.legacy_responsive_display_ad.long_headline
ad.legacy_responsive_display_ad.main_color
ad.legacy_responsive_display_ad.marketing_image
ad.legacy_responsive_display_ad.price_prefix
ad.legacy_responsive_display_ad.promo_text
ad.legacy_responsive_display_ad.short_headline
ad.legacy_responsive_display_ad.square_logo_image
ad.legacy_responsive_display_ad.square_marketing_image
ad.local_ad.call_to_actions
ad.local_ad.descriptions
ad.local_ad.headlines
ad.local_ad.logo_images
ad.local_ad.logo_images.asset
ad.local_ad.marketing_images
ad.local_ad.marketing_images.asset
ad.local_ad.path1
ad.local_ad.path2
ad.local_ad.videos
ad.local_ad.videos.asset
ad.name
ad.resource_name
ad.responsive_display_ad.accent_color
ad.responsive_display_ad.allow_flexible_color
ad.responsive_display_ad.business_name
ad.responsive_display_ad.call_to_action_text
ad.responsive_display_ad.control_spec.enable_asset_enhancements
ad.responsive_display_ad.control_spec.enable_autogen_video
ad.responsive_display_ad.descriptions
ad.responsive_display_ad.format_setting
ad.responsive_display_ad.headlines
ad.responsive_display_ad.logo_images
ad.responsive_display_ad.logo_images.asset
ad.responsive_display_ad.long_headline
ad.responsive_display_ad.main_color
ad.responsive_display_ad.marketing_images
ad.responsive_display_ad.marketing_images.asset
ad.responsive_display_ad.price_prefix
ad.responsive_display_ad.promo_text
ad.responsive_display_ad.square_logo_images
ad.responsive_display_ad.square_logo_images.asset
ad.responsive_display_ad.square_marketing_images
ad.responsive_display_ad.square_marketing_images.asset
ad.responsive_display_ad.youtube_videos
ad.responsive_display_ad.youtube_videos.asset
ad.responsive_search_ad.descriptions
ad.responsive_search_ad.headlines
ad.responsive_search_ad.path1
ad.responsive_search_ad.path2
ad.shopping_comparison_listing_ad.headline
ad.shopping_product_ad
ad.shopping_smart_ad
ad.smart_campaign_ad.descriptions
ad.smart_campaign_ad.headlines
ad.system_managed_resource_source
ad.text_ad.description1
ad.text_ad.description2
ad.text_ad.headline
ad.tracking_url_template
ad.travel_ad
ad.type
ad.url_collections
ad.url_custom_parameters
ad.video_ad.bumper.action_button_label
ad.video_ad.bumper.action_headline
ad.video_ad.bumper.companion_banner.asset
ad.video_ad.in_feed.description1
ad.video_ad.in_feed.description2
ad.video_ad.in_feed.headline
ad.video_ad.in_feed.thumbnail
ad.video_ad.in_stream.action_button_label
ad.video_ad.in_stream.action_headline
ad.video_ad.in_stream.companion_banner.asset
ad.video_ad.non_skippable.action_button_label
ad.video_ad.non_skippable.action_headline
ad.video_ad.non_skippable.companion_banner.asset
ad.video_ad.out_stream.description
ad.video_ad.out_stream.headline
ad.video_ad.video.asset
ad.video_responsive_ad.breadcrumb1
ad.video_responsive_ad.breadcrumb2
ad.video_responsive_ad.call_to_actions
ad.video_responsive_ad.companion_banners
ad.video_responsive_ad.companion_banners.asset
ad.video_responsive_ad.descriptions
ad.video_responsive_ad.headlines
ad.video_responsive_ad.long_headlines
ad.video_responsive_ad.videos
ad.video_responsive_ad.videos.asset
ad_group
ad_strength
labels
policy_summary.approval_status
policy_summary.policy_topic_entries
policy_summary.review_status
primary_status
primary_status_reasons
resource_name
status
 Segments
ad_destination_type
ad_network_type
click_type
conversion_action
conversion_action_category
conversion_action_name
conversion_adjustment
conversion_attribution_event_type
conversion_lag_bucket
conversion_or_adjustment_lag_bucket
date
day_of_week
device
external_conversion_source
interaction_on_this_extension
keyword.ad_group_criterion
keyword.info.match_type
keyword.info.text
month
month_of_year
new_versus_returning_customers
placeholder_type
quarter
search_term_match_type
slot
week
year
 Metrics
absolute_top_impression_percentage
active_view_cpm
active_view_ctr
active_view_impressions
active_view_measurability
active_view_measurable_cost_micros
active_view_measurable_impressions
active_view_viewability
all_conversions
all_conversions_by_conversion_date
all_conversions_from_interactions_rate
all_conversions_from_interactions_value_per_interaction
all_conversions_value
all_conversions_value_by_conversion_date
all_conversions_value_per_cost
all_new_customer_lifetime_value
average_cart_size
average_cost
average_cpc
average_cpe
average_cpm
average_cpv
average_order_value_micros
average_page_views
average_time_on_site
bounce_rate
clicks
conversions
conversions_by_conversion_date
conversions_from_interactions_rate
conversions_from_interactions_value_per_interaction
conversions_value
conversions_value_by_conversion_date
conversions_value_per_cost
cost_micros
cost_of_goods_sold_micros
cost_per_all_conversions
cost_per_conversion
cost_per_current_model_attributed_conversion
cross_device_conversions
cross_device_conversions_value_micros
cross_sell_cost_of_goods_sold_micros
cross_sell_gross_profit_micros
cross_sell_revenue_micros
cross_sell_units_sold
ctr
current_model_attributed_conversions
current_model_attributed_conversions_from_interactions_rate
current_model_attributed_conversions_from_interactions_value_per_interaction
current_model_attributed_conversions_value
current_model_attributed_conversions_value_per_cost
engagement_rate
engagements
gmail_forwards
gmail_saves
gmail_secondary_clicks
gross_profit_margin
gross_profit_micros
impressions
interaction_event_types
interaction_rate
interactions
lead_cost_of_goods_sold_micros
lead_gross_profit_micros
lead_revenue_micros
lead_units_sold
new_customer_lifetime_value
orders
percent_new_visitors
phone_calls
phone_impressions
phone_through_rate
revenue_micros
top_impression_percentage
units_sold
value_per_all_conversions
value_per_all_conversions_by_conversion_date
value_per_conversion
value_per_conversions_by_conversion_date
value_per_current_model_attributed_conversion
video_quartile_p100_rate
video_quartile_p25_rate
video_quartile_p50_rate
video_quartile_p75_rate
video_view_rate
video_views
view_through_conversions

ad_group_ad.action_items

Field descriptionOutput only. A list of recommendations to improve the ad strength. For example, a recommendation could be "Try adding a few more unique headlines or unpinning some assets.".
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.added_by_google_ads

Field descriptionOutput only. Indicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.app_ad.descriptions

Field descriptionList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.app_ad.headlines

Field descriptionList of text assets for headlines. When the ad serves the headlines will be selected from this list.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.app_ad.html5_media_bundles

Field descriptionList of media bundle assets that may be used with the ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdMediaBundleAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.app_ad.html5_media_bundles.asset

Field descriptionThe Asset resource name of this media bundle.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.app_ad.images

Field descriptionList of image assets that may be displayed with the ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.app_ad.images.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.app_ad.mandatory_ad_text

Field descriptionMandatory ad text.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.app_ad.youtube_videos

Field descriptionList of YouTube video assets that may be displayed with the ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdVideoAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.app_ad.youtube_videos.asset

Field descriptionThe Asset resource name of this video.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.app_engagement_ad.descriptions

Field descriptionList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.app_engagement_ad.headlines

Field descriptionList of text assets for headlines. When the ad serves the headlines will be selected from this list.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.app_engagement_ad.images

Field descriptionList of image assets that may be displayed with the ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.app_engagement_ad.images.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.app_engagement_ad.videos

Field descriptionList of video assets that may be displayed with the ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdVideoAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.app_engagement_ad.videos.asset

Field descriptionThe Asset resource name of this video.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.app_pre_registration_ad.descriptions

Field descriptionList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.app_pre_registration_ad.headlines

Field descriptionList of text assets for headlines. When the ad serves the headlines will be selected from this list.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.app_pre_registration_ad.images

Field descriptionList of image asset IDs whose images may be displayed with the ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.app_pre_registration_ad.images.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.app_pre_registration_ad.youtube_videos

Field descriptionList of YouTube video asset IDs whose videos may be displayed with the ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdVideoAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.app_pre_registration_ad.youtube_videos.asset

Field descriptionThe Asset resource name of this video.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.call_ad.business_name

Field descriptionThe business name in the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.call_ad.call_tracked

Field descriptionWhether to enable call tracking for the creative. Enabling call tracking also enables call conversions.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.call_ad.conversion_action

Field descriptionThe conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.call_ad.conversion_reporting_state

Field descriptionThe call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.CallConversionReportingStateEnum.CallConversionReportingState
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.call_ad.country_code

Field descriptionThe country code in the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.call_ad.description1

Field descriptionThe first line of the ad's description.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.call_ad.description2

Field descriptionThe second line of the ad's description.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.call_ad.disable_call_conversion

Field descriptionWhether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.call_ad.headline1

Field descriptionFirst headline in the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.call_ad.headline2

Field descriptionSecond headline in the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.call_ad.path1

Field descriptionFirst part of text that can be appended to the URL in the ad. Optional.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.call_ad.path2

Field descriptionSecond part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.call_ad.phone_number

Field descriptionThe phone number in the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.call_ad.phone_number_verification_url

Field descriptionThe URL to be used for phone number verification.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionRequired. The Advertiser/brand name.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionCall to action text.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionRequired. Carousel cards that will display with the ad. Min 2 max 10.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdDemandGenCarouselCardAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue
Field descriptionThe Asset resource name of this discovery carousel card.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse
Field descriptionRequired. The descriptive text of the ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse
Field descriptionRequired. Headline of the ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse
Field descriptionRequired. Logo image to be used in the ad. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%).
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse
Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.demand_gen_multi_asset_ad.business_name

Field descriptionThe Advertiser/brand name. Maximum display width is 25. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.demand_gen_multi_asset_ad.call_to_action_text

Field descriptionCall to action text.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.demand_gen_multi_asset_ad.descriptions

Field descriptionThe descriptive text of the ad. Maximum display width is 90. At least 1 and max 5 descriptions can be specified.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.demand_gen_multi_asset_ad.headlines

Field descriptionHeadline text asset of the ad. Maximum display width is 30. At least 1 and max 5 headlines can be specified.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.demand_gen_multi_asset_ad.lead_form_only

Field descriptionBoolean option that indicates if this ad must be served with lead form.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.demand_gen_multi_asset_ad.logo_images

Field descriptionLogo image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). At least 1 and max 5 logo images can be specified.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.demand_gen_multi_asset_ad.logo_images.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.demand_gen_multi_asset_ad.marketing_images

Field descriptionMarketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). Required if square_marketing_images is not present. Combined with square_marketing_images and portrait_marketing_images the maximum is 20.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.demand_gen_multi_asset_ad.marketing_images.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.demand_gen_multi_asset_ad.portrait_marketing_images

Field descriptionPortrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 480x600 and the aspect ratio must be 4:5 (+-1%). Combined with marketing_images and square_marketing_images the maximum is 20.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.demand_gen_multi_asset_ad.portrait_marketing_images.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.demand_gen_multi_asset_ad.square_marketing_images

Field descriptionSquare marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). Required if marketing_images is not present. Combined with marketing_images and portrait_marketing_images the maximum is 20.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.demand_gen_multi_asset_ad.square_marketing_images.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.demand_gen_product_ad.breadcrumb1

Field descriptionFirst part of text that appears in the ad with the displayed URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.demand_gen_product_ad.breadcrumb2

Field descriptionSecond part of text that appears in the ad with the displayed URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.demand_gen_product_ad.business_name

Field descriptionRequired. The advertiser/brand name.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.demand_gen_product_ad.call_to_action

Field descriptionAsset of type CallToActionAsset used for the "Call To Action" button.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdCallToActionAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.demand_gen_product_ad.call_to_action.asset

Field descriptionThe Asset resource name of this call to action asset.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.demand_gen_product_ad.description

Field descriptionRequired. Text asset used for the description.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.demand_gen_product_ad.headline

Field descriptionRequired. Text asset used for the short headline.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.demand_gen_product_ad.logo_image

Field descriptionRequired. Logo image to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%).
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.demand_gen_product_ad.logo_image.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb1

Field descriptionFirst part of text that appears in the ad with the displayed URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb2

Field descriptionSecond part of text that appears in the ad with the displayed URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.demand_gen_video_responsive_ad.business_name

Field descriptionRequired. The advertiser/brand name.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.demand_gen_video_responsive_ad.call_to_actions

Field descriptionAssets of type CallToActionAsset used for the "Call To Action" button.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdCallToActionAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.demand_gen_video_responsive_ad.call_to_actions.asset

Field descriptionThe Asset resource name of this call to action asset.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.demand_gen_video_responsive_ad.descriptions

Field descriptionList of text assets used for the description.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.demand_gen_video_responsive_ad.headlines

Field descriptionList of text assets used for the short headline.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.demand_gen_video_responsive_ad.logo_images

Field descriptionLogo image to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%).
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.demand_gen_video_responsive_ad.logo_images.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.demand_gen_video_responsive_ad.long_headlines

Field descriptionList of text assets used for the long headline.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.demand_gen_video_responsive_ad.videos

Field descriptionList of YouTube video assets used for the ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdVideoAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.demand_gen_video_responsive_ad.videos.asset

Field descriptionThe Asset resource name of this video.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.device_preference

Field descriptionThe device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, for example, if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.DeviceEnum.Device
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.display_upload_ad.display_upload_product_type

Field descriptionThe product type of this ad. See comments on the enum for details.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.DisplayUploadProductTypeEnum.DisplayUploadProductType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.display_upload_ad.media_bundle

Field descriptionA media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdMediaBundleAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.display_upload_ad.media_bundle.asset

Field descriptionThe Asset resource name of this media bundle.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.display_url

Field descriptionThe URL that appears in the ad description for some ad formats.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.expanded_dynamic_search_ad.description

Field descriptionThe description of the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.expanded_dynamic_search_ad.description2

Field descriptionThe second description of the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.expanded_text_ad.description

Field descriptionThe description of the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.expanded_text_ad.description2

Field descriptionThe second description of the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.expanded_text_ad.headline_part1

Field descriptionThe first part of the ad's headline.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.expanded_text_ad.headline_part2

Field descriptionThe second part of the ad's headline.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.expanded_text_ad.headline_part3

Field descriptionThe third part of the ad's headline.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.expanded_text_ad.path1

Field descriptionThe text that can appear alongside the ad's displayed URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.expanded_text_ad.path2

Field descriptionAdditional text that can appear alongside the ad's displayed URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.final_app_urls

Field descriptionA list of final app URLs that will be used on mobile if the user has the specific app installed.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.FinalAppUrl
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.final_mobile_urls

Field descriptionThe list of possible final mobile URLs after all cross-domain redirects for the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.final_url_suffix

Field descriptionThe suffix to use when constructing a final URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.final_urls

Field descriptionThe list of possible final URLs after all cross-domain redirects for the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.hotel_ad

Field descriptionDetails pertaining to a hotel ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.HotelAdInfo
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.id

Field descriptionOutput only. The ID of the ad.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.image_ad.image_asset.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.image_ad.image_url

Field descriptionURL of the full size image.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.image_ad.mime_type

Field descriptionThe mime type of the image.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.MimeTypeEnum.MimeType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.image_ad.name

Field descriptionThe name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.image_ad.pixel_height

Field descriptionHeight in pixels of the full size image.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.image_ad.pixel_width

Field descriptionWidth in pixels of the full size image.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.image_ad.preview_image_url

Field descriptionURL of the preview size image.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.image_ad.preview_pixel_height

Field descriptionHeight in pixels of the preview size image.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.image_ad.preview_pixel_width

Field descriptionWidth in pixels of the preview size image.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.legacy_app_install_ad

Field descriptionImmutable. Details pertaining to a legacy app install ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.LegacyAppInstallAdInfo
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.legacy_responsive_display_ad.accent_color

Field descriptionThe accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.legacy_responsive_display_ad.allow_flexible_color

Field descriptionAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.legacy_responsive_display_ad.business_name

Field descriptionThe business name in the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.legacy_responsive_display_ad.call_to_action_text

Field descriptionThe call-to-action text for the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.legacy_responsive_display_ad.description

Field descriptionThe description of the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.legacy_responsive_display_ad.format_setting

Field descriptionSpecifies which format the ad will be served in. Default is ALL_FORMATS.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.DisplayAdFormatSettingEnum.DisplayAdFormatSetting
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.legacy_responsive_display_ad.logo_image

Field descriptionThe MediaFile resource name of the logo image used in the ad.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.legacy_responsive_display_ad.long_headline

Field descriptionThe long version of the ad's headline.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.legacy_responsive_display_ad.main_color

Field descriptionThe main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.legacy_responsive_display_ad.marketing_image

Field descriptionThe MediaFile resource name of the marketing image used in the ad.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.legacy_responsive_display_ad.price_prefix

Field descriptionPrefix before price. For example, 'as low as'.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.legacy_responsive_display_ad.promo_text

Field descriptionPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.legacy_responsive_display_ad.short_headline

Field descriptionThe short version of the ad's headline.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.legacy_responsive_display_ad.square_logo_image

Field descriptionThe MediaFile resource name of the square logo image used in the ad.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.legacy_responsive_display_ad.square_marketing_image

Field descriptionThe MediaFile resource name of the square marketing image used in the ad.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.local_ad.call_to_actions

Field descriptionList of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. At least 1 and at most 5 call-to-actions must be specified.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.local_ad.descriptions

Field descriptionList of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.local_ad.headlines

Field descriptionList of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.local_ad.logo_images

Field descriptionList of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.local_ad.logo_images.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.local_ad.marketing_images

Field descriptionList of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.local_ad.marketing_images.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.local_ad.path1

Field descriptionFirst part of optional text that can be appended to the URL in the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.local_ad.path2

Field descriptionSecond part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.local_ad.videos

Field descriptionList of YouTube video assets that may be displayed with the ad. At least 1 and at most 20 video assets must be specified.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdVideoAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.local_ad.videos.asset

Field descriptionThe Asset resource name of this video.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.name

Field descriptionImmutable. The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.resource_name

Field descriptionImmutable. The resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.responsive_display_ad.accent_color

Field descriptionThe accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.responsive_display_ad.allow_flexible_color

Field descriptionAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.responsive_display_ad.business_name

Field descriptionThe advertiser/brand name. Maximum display width is 25.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.responsive_display_ad.call_to_action_text

Field descriptionThe call-to-action text for the ad. Maximum display width is 30.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.responsive_display_ad.control_spec.enable_asset_enhancements

Field descriptionWhether the advertiser has opted into the asset enhancements feature.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.responsive_display_ad.control_spec.enable_autogen_video

Field descriptionWhether the advertiser has opted into auto-gen video feature.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.responsive_display_ad.descriptions

Field descriptionDescriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.responsive_display_ad.format_setting

Field descriptionSpecifies which format the ad will be served in. Default is ALL_FORMATS.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.DisplayAdFormatSettingEnum.DisplayAdFormatSetting
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.responsive_display_ad.headlines

Field descriptionShort format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.responsive_display_ad.logo_images

Field descriptionLogo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.responsive_display_ad.logo_images.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.responsive_display_ad.long_headline

Field descriptionA required long format headline. The maximum length is 90 characters.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.responsive_display_ad.main_color

Field descriptionThe main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.responsive_display_ad.marketing_images

Field descriptionMarketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.responsive_display_ad.marketing_images.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.responsive_display_ad.price_prefix

Field descriptionPrefix before price. For example, 'as low as'.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.responsive_display_ad.promo_text

Field descriptionPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.responsive_display_ad.square_logo_images

Field descriptionSquare logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with logo_images, the maximum is 5.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.responsive_display_ad.square_logo_images.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.responsive_display_ad.square_marketing_images

Field descriptionSquare marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.responsive_display_ad.youtube_videos

Field descriptionOptional YouTube videos for the ad. A maximum of 5 videos can be specified.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdVideoAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.responsive_display_ad.youtube_videos.asset

Field descriptionThe Asset resource name of this video.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.responsive_search_ad.descriptions

Field descriptionList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.responsive_search_ad.headlines

Field descriptionList of text assets for headlines. When the ad serves the headlines will be selected from this list.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.responsive_search_ad.path1

Field descriptionFirst part of text that can be appended to the URL in the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.responsive_search_ad.path2

Field descriptionSecond part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.shopping_comparison_listing_ad.headline

Field descriptionHeadline of the ad. This field is required. Allowed length is between 25 and 45 characters.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.shopping_product_ad

Field descriptionDetails pertaining to a Shopping product ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.ShoppingProductAdInfo
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.shopping_smart_ad

Field descriptionDetails pertaining to a Smart Shopping ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.ShoppingSmartAdInfo
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.smart_campaign_ad.descriptions

Field descriptionList of text assets, each of which corresponds to a description when the ad serves. This list consists of a minimum of 2 and up to 4 text assets.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.smart_campaign_ad.headlines

Field descriptionList of text assets, each of which corresponds to a headline when the ad serves. This list consists of a minimum of 3 and up to 15 text assets.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.system_managed_resource_source

Field descriptionOutput only. If this ad is system managed, then this field will indicate the source. This field is read-only.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.SystemManagedResourceSourceEnum.SystemManagedResourceSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.text_ad.description1

Field descriptionThe first line of the ad's description.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.text_ad.description2

Field descriptionThe second line of the ad's description.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.text_ad.headline

Field descriptionThe headline of the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.tracking_url_template

Field descriptionThe URL template for constructing a tracking URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.travel_ad

Field descriptionDetails pertaining to a travel ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.TravelAdInfo
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad.type

Field descriptionOutput only. The type of ad.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.AdTypeEnum.AdType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.url_collections

Field descriptionAdditional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.UrlCollection
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.url_custom_parameters

Field descriptionThe list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, use url custom parameter operations.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.CustomParameter
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.video_ad.bumper.action_button_label

Field descriptionLabel on the "Call To Action" button taking the user to the video ad's final URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_ad.bumper.action_headline

Field descriptionAdditional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_ad.bumper.companion_banner.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_ad.in_feed.description1

Field descriptionFirst text line for the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_ad.in_feed.description2

Field descriptionSecond text line for the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_ad.in_feed.headline

Field descriptionThe headline of the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_ad.in_feed.thumbnail

Field descriptionVideo thumbnail image to use.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.VideoThumbnailEnum.VideoThumbnail
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_ad.in_stream.action_button_label

Field descriptionLabel on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_ad.in_stream.action_headline

Field descriptionAdditional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_ad.in_stream.companion_banner.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_ad.non_skippable.action_button_label

Field descriptionLabel on the "Call To Action" button taking the user to the video ad's final URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_ad.non_skippable.action_headline

Field descriptionAdditional text displayed with the "Call To Action" button to give context and encourage clicking on the button.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_ad.non_skippable.companion_banner.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_ad.out_stream.description

Field descriptionThe description line.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_ad.out_stream.headline

Field descriptionThe headline of the ad.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_ad.video.asset

Field descriptionThe Asset resource name of this video.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_responsive_ad.breadcrumb1

Field descriptionFirst part of text that appears in the ad with the displayed URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_responsive_ad.breadcrumb2

Field descriptionSecond part of text that appears in the ad with the displayed URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.ad.video_responsive_ad.call_to_actions

Field descriptionList of text assets used for the button, for example, the "Call To Action" button. Currently, only a single value for the button is supported.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.video_responsive_ad.companion_banners

Field descriptionList of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdImageAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.video_responsive_ad.companion_banners.asset

Field descriptionThe Asset resource name of this image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad.video_responsive_ad.descriptions

Field descriptionList of text assets used for the description. Currently, only a single value for the description is supported.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.video_responsive_ad.headlines

Field descriptionList of text assets used for the short headline. Currently, only a single value for the short headline is supported.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.video_responsive_ad.long_headlines

Field descriptionList of text assets used for the long headline. Currently, only a single value for the long headline is supported.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdTextAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.video_responsive_ad.videos

Field descriptionList of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.AdVideoAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.ad.video_responsive_ad.videos.asset

Field descriptionThe Asset resource name of this video.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableFalse
SortableFalse
RepeatedFalse

ad_group_ad.ad_group

Field descriptionImmutable. The ad group to which the ad belongs.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad.ad_strength

Field descriptionOutput only. Overall ad strength for this ad group ad.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.AdStrengthEnum.AdStrength
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.labels

Field descriptionOutput only. The resource names of labels attached to this ad group ad.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.policy_summary.approval_status

Field descriptionOutput only. The overall approval status of this ad, calculated based on the status of its individual policy topic entries.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.PolicyApprovalStatusEnum.PolicyApprovalStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.policy_summary.policy_topic_entries

Field descriptionOutput only. The list of policy findings for this ad.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v17.common.PolicyTopicEntry
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.policy_summary.review_status

Field descriptionOutput only. Where in the review process this ad is.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.PolicyReviewStatusEnum.PolicyReviewStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.primary_status

Field descriptionOutput only. Provides aggregated view into why an ad group ad is not serving or not serving optimally.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.AdGroupAdPrimaryStatusEnum.AdGroupAdPrimaryStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad.primary_status_reasons

Field descriptionOutput only. Provides reasons for why an ad group ad is not serving or not serving optimally.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v17.enums.AdGroupAdPrimaryStatusReasonEnum.AdGroupAdPrimaryStatusReason
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_ad.resource_name

Field descriptionImmutable. The resource name of the ad. Ad group ad resource names have the form: customers/{customer_id}/adGroupAds/{ad_group_id}~{ad_id}
CategoryATTRIBUTE
Data Type