Criteria Performance Report (v201705)

The Criteria Performance report includes statistics aggregated at the ad group criteria level, one row per ad group and criteria combination. If other segment fields are used, you may get more than one row per criteria. See segmentation for more information. This is a single attribution report.

The Id field will return any criteria that triggered the ad, not just keywords.

Note: The Display Network tab in the AdWords reports in the User Interface(UI) is multiple attribution. There might be a different number from this report due to how the impressions are counted between single vs multiple attribution.

info_outline  Attribute

Id

layers  Segment

show_chart  Metric

Ctr

Download this table in CSV format

CRITERIA_PERFORMANCE_REPORT

AccountCurrencyCode

The currency of the Customer account.

TypeString
Display NameCurrency
XML Attributecurrency
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

AccountDescriptiveName

The descriptive name of the Customer account.

TypeString
Display NameAccount
XML Attributeaccount
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

AccountTimeZone

Name of the timezone selected for the Customer account. For example: "(GMT-05:00) Eastern Time". This field does not reflect the current state of daylight saving time for the timezone.

TypeString
Display NameTime zone
XML AttributetimeZone
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewCpm

Average cost of viewable impressions (ActiveViewImpressions).

TypeMoney
Display NameActive View avg. CPM
XML AttributeactiveViewAvgCPM
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewCtr

How often people clicked your ad after it became viewable. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameActive View viewable CTR
XML AttributeactiveViewViewableCTR
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewImpressions

How often your ad has become viewable on a Display Network site.

TypeLong
Display NameActive View viewable impressions
XML AttributeactiveViewViewableImpressions
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewMeasurability

The ratio of impressions that could be measured by Active View over the number of served impressions. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameActive View measurable impr. / impr.
XML AttributeactiveViewMeasurableImprImpr
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewMeasurableCost

The cost of the impressions you received that were measurable by Active View.

TypeMoney
Display NameActive View measurable cost
XML AttributeactiveViewMeasurableCost
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewMeasurableImpressions

The number of times your ads are appearing on placements in positions where they can be seen.

TypeLong
Display NameActive View measurable impr.
XML AttributeactiveViewMeasurableImpr
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewViewability

The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameActive View viewable impr. / measurable impr.
XML AttributeactiveViewViewableImprMeasurableImpr
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AdGroupId

The ID of the AdGroup.

TypeLong
Display NameAd group ID
XML AttributeadGroupID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

AdGroupName

The name of the AdGroup.

TypeString
Display NameAd group
XML AttributeadGroup
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

AdGroupStatus

Status of the ad group.

TypeAdGroupStatus
Display NameAd group state
XML AttributeadGroupState
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

AdNetworkType1

First level network type.

TypeAdNetworkType1
Display NameNetwork
XML Attributenetwork
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

AdNetworkType2

Second level network type (includes search partners).

TypeAdNetworkType2
Display NameNetwork (with search partners)
XML AttributenetworkWithSearchPartners
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

AllConversionRate

AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAll conv. rate
XML AttributeallConvRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AllConversions

Best estimate of the total number of conversions that AdWords drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAll conv.
XML AttributeallConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AllConversionValue

The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAll conv. value
XML AttributeallConvValue
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ApprovalStatus

Approval status of the criterion.

TypeApprovalStatus
Display NameApproval Status
XML AttributeapprovalStatus
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

AverageCost

The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.

TypeMoney
Display NameAvg. Cost
XML AttributeavgCost
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AverageCpc

The total cost of all clicks divided by the total number of clicks received.

TypeMoney
Display NameAvg. CPC
XML AttributeavgCPC
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AverageCpe

The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAvg. CPE
XML AttributeavgCPE
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AverageCpm

Average Cost-per-thousand impressions (CPM).

TypeMoney
Display NameAvg. CPM
XML AttributeavgCPM
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AverageCpv

The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAvg. CPV
XML AttributeavgCPV
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AveragePosition

Your ad's position relative to those of other advertisers. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAvg. position
XML AttributeavgPosition
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

BaseAdGroupId

The ID of base ad group of trial ad groups. For regular ad groups, this is equal to AdGroupId.

TypeLong
Display NameBase Ad group ID
XML AttributebaseAdGroupID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

BaseCampaignId

The ID of base campaign of trial campaigns. For regular campaigns, this is equal to CampaignId.

TypeLong
Display NameBase Campaign ID
XML AttributebaseCampaignID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

BidModifier

The bid modifier. To filter by this field, use values greater than 0 and less than or equal to 1. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameBid adj.
XML AttributebidAdj
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

BidType

The bid type.

TypeBidType
Display NameConversion optimizer bid type
XML AttributeconversionOptimizerBidType
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CampaignId

The ID of the Campaign.

TypeLong
Display NameCampaign ID
XML AttributecampaignID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CampaignName

The name of the Campaign.

TypeString
Display NameCampaign
XML Attributecampaign
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CampaignStatus

The status of the Campaign.

TypeCampaignStatus
Display NameCampaign state
XML AttributecampaignState
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

Clicks

The number of clicks.

TypeLong
Display NameClicks
XML Attributeclicks
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ClickType

The Impressions field will reflect how often the ad was served with that click type available. Since ads can serve with multiple click types displayed, impressions may be double counted and the totals may not be accurate.

TypeClickType
Display NameClick type
XML AttributeclickType
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

ConversionCategoryName

A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other".

TypeString
Display NameConversion category
XML AttributeconversionCategory
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

ConversionRate

The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameConv. rate
XML AttributeconvRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Conversions

The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameConversions
XML Attributeconversions
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ConversionTrackerId

ID of the conversion tracker.

TypeLong
Display NameConversion Tracker Id
XML AttributeconversionTrackerId
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

ConversionTypeName

The name of the conversion type. Prevents zero-conversion rows from being returned.

TypeString
Display NameConversion name
XML AttributeconversionName
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

ConversionValue

The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameTotal conv. value
XML AttributetotalConvValue
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Cost

The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.

TypeMoney
Display NameCost
XML Attributecost
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CostPerAllConversion

Total cost divided by all conversions.

TypeMoney
Display NameCost / all conv.
XML AttributecostAllConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CostPerConversion

The Cost attributable to conversion-tracked clicks divided by the number of conversions

TypeMoney
Display NameCost / conv.
XML AttributecostConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CostPerCurrentModelAttributedConversion

Shows how your historic CostPerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameCost / conv. (current model)
XML AttributecostConvCurrentModel
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CpcBid

Cost per click bid. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if AdWords is automatically setting the bid via the chosen bidding strategy, or c) "--" if no CPC bid applies to the row.

TypeMoney
Display NameMax. CPC
XML AttributemaxCPC
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CpcBidSource

Source of the CPC bid.

TypeBidSource
Display NameMax CPC source
XML AttributemaxCPCSource
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CpmBid

CPM (cost per thousand impressions) bid.

TypeMoney
Display NameMax. CPM
XML AttributemaxCPM
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CpvBid

Cost per view bid. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if AdWords is automatically setting the bid via the chosen bidding strategy, or c) "--" if no CPV bid applies to the row.

TypeMoney
Display NameMax. CPV
XML AttributemaxCPV
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CpvBidSource

The source of the cost per view bid.

TypeBidSource
Display NameMax CPV source
XML AttributemaxCPVSource
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CreativeQualityScore

The quality score of the ad.

TypeQualityScoreBucket
Display NameAd relevance
XML AttributeadRelevance
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

Criteria

Descriptive string for the Criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide.

TypeString
Display NameKeyword / Placement
XML AttributekeywordPlacement
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CriteriaDestinationUrl

Destination URL of the criterion that triggered ads.

TypeString
Display NameKeyword/Placement destination URL
XML AttributekeywordPlacementDestinationURL
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CriteriaType

The type of the Criterion.

TypeType
Display NameCriteria Type
XML AttributecriteriaType
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

CrossDeviceConversions

Conversions from when a customer clicks on an AdWords ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameCross-device conv.
XML AttributecrossDeviceConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Ctr

The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameCTR
XML Attributectr
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CurrentModelAttributedConversions

Shows how your historic Conversions data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameConversions (current model)
XML AttributeconversionsCurrentModel
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CurrentModelAttributedConversionValue

Shows how your historic ConversionValue data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameConv. value (current model)
XML AttributeconvValueCurrentModel
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CustomerDescriptiveName

The descriptive name of the Customer.

TypeString
Display NameClient name
XML AttributeclientName
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

Date

The date formatted as yyyy-MM-dd.

TypeDate
Display NameDay
XML Attributeday
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

DayOfWeek

The name of the day of the week, e.g., "Monday".

TypeDayOfWeek
Display NameDay of week
XML AttributedayOfWeek
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

Device

Device type where the impression was shown.

TypeDeviceType
Display NameDevice
XML Attributedevice
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

DisplayName

Descriptive name for the criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide.

TypeString
Display NameCriteria Display Name
XML AttributecriteriaDisplayName
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

EngagementRate

How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameEngagement rate
XML AttributeengagementRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Engagements

The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.

TypeLong
Display NameEngagements
XML Attributeengagements
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

EnhancedCpcEnabled

Indicates if enhanced CPC is enabled on the bidding strategy.

TypeEnum
Display NameEnhanced CPC enabled
XML AttributeenhancedCPCEnabled
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

EnhancedCpvEnabled

Indicates if enhanced CPV is enabled on the bidding strategy.

TypeEnum
Display NameEnhanced CPV enabled
XML AttributeenhancedCPVEnabled
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

EstimatedAddClicksAtFirstPositionCpc

Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc.

TypeLong
Display NameEst. add. clicks/wk (first position bid)
XML AttributeestAddClicksWkFirstPositionBid
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

EstimatedAddCostAtFirstPositionCpc

Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc.

TypeMoney
Display NameEst. add. cost/wk (first position bid)
XML AttributeestAddCostWkFirstPositionBid
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

ExternalConversionSource

The source of conversion such as website, import from calls.

TypeExternalConversionSource
Display NameConversion source
XML AttributeconversionSource
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsFalse

ExternalCustomerId

The Customer ID.

TypeLong
Display NameCustomer ID
XML AttributecustomerID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

FinalAppUrls

List of final app URLs of the main object of this row. List entries will start with one of: a) "android-app:" (for Android apps) or b) "os-app:" (for iOS apps). AppUrlList elements are returned in JSON list format.

TypeAppUrlList
Display NameApp final URL
XML AttributeappFinalURL
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

FinalMobileUrls

List of final mobile URLs of the main object of this row. UrlList elements are returned in JSON list format.

TypeUrlList
Display NameMobile final URL
XML AttributemobileFinalURL
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

FinalUrls

List of final URLs of the main object of this row. UrlList elements are returned in JSON list format.

TypeUrlList
Display NameFinal URL
XML AttributefinalURL
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

FirstPageCpc

Estimate of the CPC bid required in order to show your ad on the first page of search results. Usually a number in micros, but may be prefixed with "auto: " or may simply be the string "auto" if automatic bidding is used.

TypeBid
Display NameFirst page CPC
XML AttributefirstPageCPC
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

FirstPositionCpc

Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. Usually a number in micros, but may be prefixed with "auto: " or may simply be the string "auto" if automatic bidding is used.

TypeBid
Display NameFirst position CPC
XML AttributefirstPositionCPC
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

GmailForwards

The number of times your ad was forwarded to someone else as a message.

TypeLong
Display NameGmail forwards
XML AttributegmailForwards
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

GmailSaves

The number of times someone has saved your Gmail ad to their inbox as a message.

TypeLong
Display NameGmail saves
XML AttributegmailSaves
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

GmailSecondaryClicks

The number of clicks to your landing page on the expanded state of Gmail ads.

TypeLong
Display NameGmail clicks to website
XML AttributegmailClicksToWebsite
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

HasQualityScore

Whether the QualityScore field of the criterion has value. Use this field in a report request predicate to include or exclude criteria with or without a value for the QualityScore field.

TypeEnum
Display NameHas Quality Score
XML AttributehasQualityScore
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

Id

ID of the main object of this row.

TypeLong
Display NameKeyword ID
XML AttributekeywordID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

Impressions

Count of how often your ad has appeared on a search results page or website on the Google Network.

TypeLong
Display NameImpressions
XML Attributeimpressions
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

InteractionRate

How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameInteraction Rate
XML AttributeinteractionRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Interactions

The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on.

TypeLong
Display NameInteractions
XML Attributeinteractions
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

InteractionTypes

The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns.

TypeEnumSet
Display NameInteraction Types
XML AttributeinteractionTypes
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

IsNegative

Indicates if the criterion for this row is a negative (exclusion) criterion.

TypeEnum
Display NameIs negative
XML AttributeisNegative
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

LabelIds

List of label IDs for the main object of this row. List elements are returned in JSON list format.

TypeList
Display NameLabel IDs
XML AttributelabelIDs
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

Labels

List of label names for the main object of this row. List elements are returned in JSON list format.

TypeList
Display NameLabels
XML Attributelabels
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

Month

The first day of the month, formatted as yyyy-MM-dd.

TypeString
Display NameMonth
XML Attributemonth
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

MonthOfYear

The name of the month of the year, e.g., "December".

TypeMonthOfYear
Display NameMonth of Year
XML AttributemonthOfYear
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

Parameter

The WebpageParameter criterion.

TypeWebpageParameter
Display NameDynamic ad target
XML AttributedynamicAdTarget
BehaviorAttribute
FilterableFalse
Supports Zero ImpressionsTrue

PostClickQualityScore

The quality score of the landing page.

TypeQualityScoreBucket
Display NameLanding page experience
XML AttributelandingPageExperience
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

QualityScore

The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). If quality score information is missing, then "--" will be returned. You can filter using the "HasQualityScore" column to include or exclude criteria with or without a value for the QualityScore field. See the reporting concepts guide for more details.

TypeInteger
Display NameQuality score
XML AttributequalityScore
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

Quarter

The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01.

TypeString
Display NameQuarter
XML Attributequarter
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

SearchPredictedCtr

Clickthrough rate compared to that of other advertisers.

TypeQualityScoreBucket
Display NameExpected clickthrough rate
XML AttributeexpectedClickthroughRate
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

Slot

The position of the Ad.

TypeSlot
Display NameTop vs. Other
XML AttributetopVsOther
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

Status

The status of the main object in this row. For example, in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup.

TypeUserStatus
Display NameKeyword/Placement state
XML AttributekeywordPlacementState
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

SystemServingStatus

Serving status of the criterion.

TypeSystemServingStatus
Display NameCriterion serving status
XML AttributecriterionServingStatus
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

TopOfPageCpc

Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. Usually a number in micros, but may be prefixed with "auto: " or may simply be the string "auto" if automatic bidding is used.

TypeBid
Display NameTop of page CPC
XML AttributetopOfPageCPC
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

TrackingUrlTemplate

Tracking template of the main object of this row.

TypeString
Display NameTracking template
XML AttributetrackingTemplate
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

UrlCustomParameters

Custom URL parameters of the main object of this row. CustomParameters elements are returned in JSON map format.

TypeCustomParameters
Display NameCustom parameter
XML AttributecustomParameter
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

ValuePerAllConversion

The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameValue / all conv.
XML AttributevalueAllConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ValuePerConversion

The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameValue / conv.
XML AttributevalueConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ValuePerCurrentModelAttributedConversion

Shows how your historic ValuePerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameValue / conv. (current model)
XML AttributevalueConvCurrentModel
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

VerticalId

The ID of vertical.

TypeLong
Display NameVertical ID
XML AttributeverticalID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

VideoQuartile100Rate

Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameVideo played to 100%
XML AttributevideoPlayedTo100
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

VideoQuartile25Rate

Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameVideo played to 25%
XML AttributevideoPlayedTo25
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

VideoQuartile50Rate

Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameVideo played to 50%
XML AttributevideoPlayedTo50
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

VideoQuartile75Rate

Percentage of impressions where the viewer watched 75% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameVideo played to 75%
XML AttributevideoPlayedTo75
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

VideoViewRate

The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameView rate
XML AttributeviewRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

VideoViews

The number of times your video ads were viewed.

TypeLong
Display NameViews
XML Attributeviews
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ViewThroughConversions

The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.

TypeLong
Display NameView-through conv.
XML AttributeviewThroughConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Week

The date for the Monday of the week, formatted as yyyy-MM-dd.

TypeString
Display NameWeek
XML Attributeweek
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

Year

The year, formatted as yyyy.

TypeInteger
Display NameYear
XML Attributeyear
BehaviorSegment
FilterableTrue
Supports Zero ImpressionsTrue

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