Campaign Performance Report

The Campaigns Performance report includes all statistics aggregated by default at the campaign level, one row per campaign. If other segment fields are used, you may get more than one row per campaign. See segmentation for more information.

Attribute AccountCurrencyCode AccountDescriptiveName AccountTimeZone AdvertisingChannelSubType AdvertisingChannelType Amount BaseCampaignId BiddingStrategyId BiddingStrategyName BiddingStrategyType BudgetId CampaignDesktopBidModifier CampaignGroupId CampaignId CampaignMobileBidModifier CampaignName CampaignStatus CampaignTabletBidModifier CampaignTrialType ConversionAdjustment CustomerDescriptiveName EndDate EnhancedCpcEnabled ExternalCustomerId FinalUrlSuffix HasRecommendedBudget IsBudgetExplicitlyShared LabelIds Labels MaximizeConversionValueTargetRoas Period RecommendedBudgetAmount ServingStatus StartDate TotalAmount TrackingUrlTemplate UrlCustomParameters

Segment AdNetworkType1 AdNetworkType2 ClickType ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Date DayOfWeek Device ExternalConversionSource HourOfDay Month MonthOfYear Quarter Slot Week Year

Metric AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AverageFrequency AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions ClickAssistedConversionValue Clicks ContentBudgetLostImpressionShare ContentImpressionShare ContentRankLostImpressionShare ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CostPerCurrentModelAttributedConversion CrossDeviceConversions Ctr CurrentModelAttributedConversions CurrentModelAttributedConversionValue EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions ImpressionAssistedConversionValue ImpressionReach Impressions InteractionRate Interactions InteractionTypes InvalidClickRate InvalidClicks NumOfflineImpressions NumOfflineInteractions OfflineInteractionRate PercentNewVisitors RelativeCtr SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostImpressionShare SearchBudgetLostTopImpressionShare SearchClickShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage ValuePerAllConversion ValuePerConversion ValuePerCurrentModelAttributedConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews ViewThroughConversions

Download this table in CSV format

CAMPAIGN_PERFORMANCE_REPORT
AbsoluteTopImpressionPercentage	The percent of your ad impressions that are shown as the very first ad above the organic search results. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Impr. (Abs. Top) % XML Attribute imprAbsTop Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
AccountCurrencyCode	The currency of the Customer account. Type String Display Name Currency XML Attribute currency Behavior Attribute Filterable True Supports Zero Impressions True
AccountDescriptiveName	The descriptive name of the Customer account. Type String Display Name Account XML Attribute account Behavior Attribute Filterable True Supports Zero Impressions True
AccountTimeZone	Name of the timezone selected for the Customer account. For example: "(GMT-05:00) Eastern Time". This field does not reflect the current state of daylight saving time for the timezone. Type String Display Name Time zone XML Attribute timeZone Behavior Attribute Filterable True Supports Zero Impressions True
ActiveViewCpm	Average cost of viewable impressions (ActiveViewImpressions). Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Active View avg. CPM XML Attribute activeViewAvgCPM Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewCtr	How often people clicked your ad after it became viewable. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Active View viewable CTR XML Attribute activeViewViewableCTR Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewImpressions	How often your ad has become viewable on a Display Network site. Type Long Display Name Active View viewable impressions XML Attribute activeViewViewableImpressions Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewMeasurability	The ratio of impressions that could be measured by Active View over the number of served impressions. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Active View measurable impr. / impr. XML Attribute activeViewMeasurableImprImpr Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewMeasurableCost	The cost of the impressions you received that were measurable by Active View. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Active View measurable cost XML Attribute activeViewMeasurableCost Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewMeasurableImpressions	The number of times your ads are appearing on placements in positions where they can be seen. Type Long Display Name Active View measurable impr. XML Attribute activeViewMeasurableImpr Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewViewability	The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Active View viewable impr. / measurable impr. XML Attribute activeViewViewableImprMeasurableImpr Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
AdNetworkType1	First level network type. Type AdNetworkType1 Display Name Network XML Attribute network Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN unknown SEARCH Search Network CONTENT Display Network YOUTUBE_SEARCH YouTube Search YOUTUBE_WATCH YouTube Videos MIXED Cross-network
AdNetworkType2	Second level network type (includes search partners). Type AdNetworkType2 Display Name Network (with search partners) XML Attribute networkWithSearchPartners Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN unknown SEARCH Google search SEARCH_PARTNERS Search partners CONTENT Display Network YOUTUBE_SEARCH YouTube Search YOUTUBE_WATCH YouTube Videos MIXED Cross-network
AdvertisingChannelSubType	Optional refinement of the campaign's AdvertisingChannelType. Type AdvertisingChannelSubType Display Name Advertising Sub Channel XML Attribute advertisingSubChannel Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN Unknown SEARCH_MOBILE_APP Search Mobile App DISPLAY_MOBILE_APP Display Mobile App SEARCH_EXPRESS Search Express DISPLAY_EXPRESS Display Express UNIVERSAL_APP_CAMPAIGN Universal App Campaign DISPLAY_SMART_CAMPAIGN Smart display campaign SHOPPING_GOAL_OPTIMIZED_ADS Shopping Campaign (goal-optimized) DISPLAY_GMAIL_AD Gmail Ad campaign
AdvertisingChannelType	Primary serving target for ads in the campaign. Type AdvertisingChannelType Display Name Advertising Channel XML Attribute advertisingChannel Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN Unknown SEARCH Search DISPLAY Display SHOPPING Shopping VIDEO Video MULTI_CHANNEL Multi Channel EXPRESS Express
AllConversionRate	AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. rate XML Attribute allConvRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: HourOfDay
AllConversions	Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. XML Attribute allConv Behavior Metric Filterable True Supports Zero Impressions True
AllConversionValue	The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. value XML Attribute allConvValue Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: HourOfDay
Amount	The daily budget. On the Campaign Performance Report this column reflects the entire shared budget if the campaign draws from a shared budget. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Budget XML Attribute budget Behavior Attribute Filterable True Supports Zero Impressions True
AverageCost	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Avg. Cost XML Attribute avgCost Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpc	The total cost of all clicks divided by the total number of clicks received. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Avg. CPC XML Attribute avgCPC Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpe	The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. CPE XML Attribute avgCPE Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpm	Average Cost-per-thousand impressions (CPM). Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Avg. CPM XML Attribute avgCPM Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpv	The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. CPV XML Attribute avgCPV Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageFrequency	Average number of times a unique cookie was exposed to your ad over a given time period. Imported from Google Analytics. Deprecated. This field is only populated for dates prior to 2019-08-01. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. impr. freq. per cookie XML Attribute avgImprFreqPerCookie Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName DayOfWeek Device ExternalConversionSource HourOfDay Quarter Slot Year
AveragePageviews	Average number of pages viewed per session. Imported from Google Analytics. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Pages / session XML Attribute pagesSession Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource HourOfDay Slot
AveragePosition	Your ad's position relative to those of other advertisers. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. position XML Attribute avgPosition Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageTimeOnSite	Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. session duration (seconds) XML Attribute avgSessionDurationSeconds Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource HourOfDay Slot
BaseCampaignId	The ID of base campaign of trial campaigns. For regular campaigns, this is equal to CampaignId. Type Long Display Name Base Campaign ID XML Attribute baseCampaignID Behavior Attribute Filterable True Supports Zero Impressions True
BiddingStrategyId	The ID of the BiddingStrategyConfiguration. Type Long Display Name Bid Strategy ID XML Attribute bidStrategyID Behavior Attribute Filterable True Supports Zero Impressions True
BiddingStrategyName	The name of the BiddingStrategyConfiguration. Type String Display Name Bid Strategy Name XML Attribute bidStrategyName Behavior Attribute Filterable True Supports Zero Impressions True
BiddingStrategyType	The type of the BiddingStrategyConfiguration. Type BiddingStrategyType Display Name Bid Strategy Type XML Attribute bidStrategyType Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values MANUAL_CPC cpc MANUAL_CPV cpv MANUAL_CPM cpm PAGE_ONE_PROMOTED Target search page location TARGET_SPEND Maximize clicks TARGET_CPA Target CPA TARGET_ROAS Target ROAS MAXIMIZE_CONVERSIONS Maximize Conversions MAXIMIZE_CONVERSION_VALUE Maximize Conversion Value TARGET_OUTRANK_SHARE Target Outranking Share NONE None UNKNOWN unknown
BounceRate	Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". Imported from Google Analytics. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Bounce rate XML Attribute bounceRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource HourOfDay Slot
BudgetId	The ID of the Budget. Type Long Display Name Budget ID XML Attribute budgetID Behavior Attribute Filterable True Supports Zero Impressions True
CampaignDesktopBidModifier	Desktop bid modifier override at the campaign level. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Desktop bid adj. XML Attribute desktopBidAdj Behavior Attribute Filterable True Supports Zero Impressions True
CampaignGroupId	The ID of campaign group. Type Long Display Name Campaign Group ID XML Attribute campaignGroupID Behavior Attribute Filterable True Supports Zero Impressions True
CampaignId	The ID of the Campaign. Type Long Display Name Campaign ID XML Attribute campaignID Behavior Attribute Filterable True Supports Zero Impressions True
CampaignMobileBidModifier	Mobile bid modifier of the campaign. To filter by this field, use values greater than 0 and less than or equal to 1. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Mobile bid adj. XML Attribute mobileBidAdj Behavior Attribute Filterable True Supports Zero Impressions True
CampaignName	The name of the Campaign. Type String Display Name Campaign XML Attribute campaign Behavior Attribute Filterable True Supports Zero Impressions True
CampaignStatus	The status of the Campaign. Type CampaignStatus Display Name Campaign state XML Attribute campaignState Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN unknown ENABLED enabled PAUSED paused REMOVED removed
CampaignTabletBidModifier	Tablet bid modifier override at the campaign level. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Tablet bid adj. XML Attribute tabletBidAdj Behavior Attribute Filterable True Supports Zero Impressions True
CampaignTrialType	The type of campaign. This shows if the campaign is a trial campaign or not. Type CampaignTrialType Display Name Campaign Trial Type XML Attribute campaignTrialType Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN unknown BASE base campaign DRAFT draft campaign TRIAL trial campaign
ClickAssistedConversions	The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. Type Long Display Name Click Assisted Conv. XML Attribute clickAssistedConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource HourOfDay Slot
ClickAssistedConversionsOverLastClickConversions	The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Click Assisted Conv. / Last Click Conv. XML Attribute clickAssistedConvLastClickConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource HourOfDay Slot
ClickAssistedConversionValue	The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Click Assisted Conv. Value XML Attribute clickAssistedConvValue Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource HourOfDay Slot
Clicks	The number of clicks. Type Long Display Name Clicks XML Attribute clicks Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
ClickType	Indicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types, metric fields may be double-counted and thus totals may not be accurate, especially for Display network campaigns. Type ClickType Display Name Click type XML Attribute clickType Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values URL_CLICKS Headline CALLS Phone calls OTHER Other PRODUCT_EXTENSION_CLICKS Product plusbox offer SITELINKS Sitelink PRODUCT_LISTING_AD_CLICKS Shopping ad - Standard GET_DIRECTIONS Driving direction OFFER_PRINTS Print offer BREADCRUMBS Breadcrumbs CALL_TRACKING Manually dialed phone calls MOBILE_CALL_TRACKING Mobile phone calls LOCATION_EXPANSION Get location details STORE_LOCATOR Show nearby locations IN_APP_LINK Mobile app extension PRODUCT_LISTING_AD_LOCAL Shopping ad - Local APP_DEEPLINK App engagement ad deep link PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL Shopping ad - MultiChannel Local PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE Shopping ad - MultiChannel Online PRODUCT_LISTING_ADS_COUPON Shopping ad - Coupon PRODUCT_LISTING_AD_TRANSACTABLE Shopping ad - Sell on Google PRODUCT_AD_APP_DEEPLINK Shopping ad - App Deeplink SHOWCASE_AD_CATEGORY_LINK Shopping - Showcase - Category SHOWCASE_AD_LOCAL_STOREFRONT_LINK Shopping - Showcase - Local storefront SHOWCASE_AD_ONLINE_PRODUCT_LINK Shopping - Showcase - Online product SHOWCASE_AD_LOCAL_PRODUCT_LINK Shopping - Showcase - Local product PRICE_EXTENSION Price Extension VIDEO_WEBSITE_CLICKS Website VIDEO_CALL_TO_ACTION_CLICKS Call-to-Action overlay VIDEO_APP_STORE_CLICKS App store VIDEO_CARD_ACTION_HEADLINE_CLICKS Cards VIDEO_END_CAP_CLICKS End cap CLICK_ON_ENGAGEMENT_AD Click on engagement ad LOCATION_FORMAT_MAP Map LOCATION_FORMAT_LANDING_PAGE Go to landing page LOCATION_FORMAT_STORE_INFO Go to store info LOCATION_FORMAT_DIRECTIONS Directions LOCATION_FORMAT_CALL Call LOCATION_FORMAT_TEXT Text LOCATION_FORMAT_IMAGE Image(s) BROADBAND_PLAN Broadband Plan WIRELESS_PLAN Wireless Plan VISUAL_SITELINKS Visual Sitelinks PROMOTION_EXTENSION Promotion Extension SWIPEABLE_GALLERY_AD_HEADLINE Ad Headline SWIPEABLE_GALLERY_AD_SWIPES Swipes SWIPEABLE_GALLERY_AD_SEE_MORE See More SWIPEABLE_GALLERY_AD_SITELINK_ONE Sitelink 1 SWIPEABLE_GALLERY_AD_SITELINK_TWO Sitelink 2 SWIPEABLE_GALLERY_AD_SITELINK_THREE Sitelink 3 SWIPEABLE_GALLERY_AD_SITELINK_FOUR Sitelink 4 SWIPEABLE_GALLERY_AD_SITELINK_FIVE Sitelink 5 HOTEL_PRICE Hotel price HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION Hotel Book-on-Google room selection MAPS_PIN_CLICK Maps Pin Clicks UNKNOWN unknown Not compatible with the following fields: AbsoluteTopImpressionPercentage AverageCpe AverageCpv AverageFrequency AveragePageviews AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions ContentBudgetLostImpressionShare ContentImpressionShare ContentRankLostImpressionShare ConversionLagBucket EngagementRate Engagements ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions ImpressionReach PercentNewVisitors RelativeCtr SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostImpressionShare SearchBudgetLostTopImpressionShare SearchClickShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews ViewThroughConversions
ContentBudgetLostImpressionShare	The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. A percentage returned as "xx.xx%", or the special value "> 90%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Content Lost IS (budget) XML Attribute contentLostISBudget Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
ContentImpressionShare	The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Content Impr. share XML Attribute contentImprShare Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
ContentRankLostImpressionShare	The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. A percentage returned as "xx.xx%", or the special value "> 90%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Content Lost IS (rank) XML Attribute contentLostISRank Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
ConversionAdjustment	Whether the conversion was adjusted or the conversion is original one. Type Enum Display Name Conversion adjustment XML Attribute conversionAdjustment Behavior Attribute Filterable True Supports Zero Impressions False Predicate values / display values TRUE Adjustments FALSE Original conversions Not compatible with the following fields: AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AverageFrequency AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions Clicks ContentBudgetLostImpressionShare ContentImpressionShare ContentRankLostImpressionShare Cost CostPerAllConversion CostPerConversion CostPerCurrentModelAttributedConversion Ctr EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions ImpressionReach Impressions InteractionRate InteractionTypes Interactions InvalidClickRate InvalidClicks NumOfflineImpressions NumOfflineInteractions OfflineInteractionRate PercentNewVisitors RelativeCtr SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostImpressionShare SearchBudgetLostTopImpressionShare SearchClickShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage ValuePerConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ConversionAdjustmentLagBucket	The number of days between the impression and the conversion or between the impression and adjustments to the conversion. Type ConversionAdjustmentLagBucket Display Name Days to conversion or adjustment XML Attribute daysToConversionOrAdjustment Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN Unknown CONVERSION_0_TO_1_DAY <1 day (impr. to conv.) CONVERSION_1_TO_2_DAYS 1-2 days (impr. to conv.) CONVERSION_2_TO_3_DAYS 2-3 days (impr. to conv.) CONVERSION_3_TO_4_DAYS 3-4 days (impr. to conv.) CONVERSION_4_TO_5_DAYS 4-5 days (impr. to conv.) CONVERSION_5_TO_6_DAYS 5-6 days (impr. to conv.) CONVERSION_6_TO_7_DAYS 6-7 days (impr. to conv.) CONVERSION_7_TO_8_DAYS 7-8 days (impr. to conv.) CONVERSION_8_TO_9_DAYS 8-9 days (impr. to conv.) CONVERSION_9_TO_10_DAYS 9-10 days (impr. to conv.) CONVERSION_10_TO_11_DAYS 10-11 days (impr. to conv.) CONVERSION_11_TO_12_DAYS 11-12 days (impr. to conv.) CONVERSION_12_TO_13_DAYS 12-13 days (impr. to conv.) CONVERSION_13_TO_14_DAYS 13-14 days (impr. to conv.) CONVERSION_14_TO_21_DAYS 14-21 days (impr. to conv.) CONVERSION_21_TO_30_DAYS 21-30 days (impr. to conv.) CONVERSION_30_TO_45_DAYS 30-45 days (impr. to conv.) CONVERSION_45_TO_60_DAYS 45-60 days (impr. to conv.) CONVERSION_60_TO_90_DAYS 60-90 days (impr. to conv.) ADJUSTMENT_0_TO_1_DAY <1 day (impr. to adj.) ADJUSTMENT_1_TO_2_DAYS 1-2 days (impr. to adj.) ADJUSTMENT_2_TO_3_DAYS 2-3 days (impr. to adj.) ADJUSTMENT_3_TO_4_DAYS 3-4 days (impr. to adj.) ADJUSTMENT_4_TO_5_DAYS 4-5 days (impr. to adj.) ADJUSTMENT_5_TO_6_DAYS 5-6 days (impr. to adj.) ADJUSTMENT_6_TO_7_DAYS 6-7 days (impr. to adj.) ADJUSTMENT_7_TO_8_DAYS 7-8 days (impr. to adj.) ADJUSTMENT_8_TO_9_DAYS 8-9 days (impr. to adj.) ADJUSTMENT_9_TO_10_DAYS 9-10 days (impr. to adj.) ADJUSTMENT_10_TO_11_DAYS 10-11 days (impr. to adj.) ADJUSTMENT_11_TO_12_DAYS 11-12 days (impr. to adj.) ADJUSTMENT_12_TO_13_DAYS 12-13 days (impr. to adj.) ADJUSTMENT_13_TO_14_DAYS 13-14 days (impr. to adj.) ADJUSTMENT_14_TO_21_DAYS 14-21 days (impr. to adj.) ADJUSTMENT_21_TO_30_DAYS 21-30 days (impr. to adj.) ADJUSTMENT_30_TO_45_DAYS 30-45 days (impr. to adj.) ADJUSTMENT_45_TO_60_DAYS 45-60 days (impr. to adj.) ADJUSTMENT_60_TO_90_DAYS 60-90 days (impr. to adj.) ADJUSTMENT_90_TO_145_DAY 90-145 days (impr. to adj.) CONVERSION_UNKNOWN Unknown (impr. to conv.) ADJUSTMENT_UNKNOWN Unknown (impr. to adj.) Not compatible with the following fields: AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AverageFrequency AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions Clicks ContentBudgetLostImpressionShare ContentImpressionShare ContentRankLostImpressionShare Cost CostPerAllConversion CostPerConversion CostPerCurrentModelAttributedConversion Ctr EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions ImpressionReach Impressions InteractionRate InteractionTypes Interactions InvalidClickRate InvalidClicks NumOfflineImpressions NumOfflineInteractions OfflineInteractionRate PercentNewVisitors RelativeCtr SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostImpressionShare SearchBudgetLostTopImpressionShare SearchClickShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage ValuePerConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ConversionAttributionEventType	The event type to which the conversion was attributed. Type ConversionAttributionEventType Display Name Ad event type XML Attribute adEventType Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN Unknown IMPRESSION Impression INTERACTION Interaction Not compatible with the following fields: AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AverageFrequency AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions Clicks ContentBudgetLostImpressionShare ContentImpressionShare ContentRankLostImpressionShare Cost Ctr EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions ImpressionReach Impressions InteractionRate InteractionTypes Interactions InvalidClickRate InvalidClicks NumOfflineImpressions NumOfflineInteractions OfflineInteractionRate PercentNewVisitors RelativeCtr SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostImpressionShare SearchBudgetLostTopImpressionShare SearchClickShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ConversionCategoryName	A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other". Type String Display Name Conversion category XML Attribute conversionCategory Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AverageFrequency AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions Clicks ContentBudgetLostImpressionShare ContentImpressionShare ContentRankLostImpressionShare Cost Ctr EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions ImpressionReach Impressions InteractionRate InteractionTypes Interactions InvalidClickRate InvalidClicks NumOfflineImpressions NumOfflineInteractions OfflineInteractionRate PercentNewVisitors RelativeCtr SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostImpressionShare SearchBudgetLostTopImpressionShare SearchClickShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ConversionLagBucket	Days between click and conversion. Type ConversionLagBucket Display Name Days to conversion XML Attribute daysToConversion Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN Unknown CONVERSION_0_TO_1_DAY <1 day CONVERSION_1_TO_2_DAYS 1-2 days CONVERSION_2_TO_3_DAYS 2-3 days CONVERSION_3_TO_4_DAYS 3-4 days CONVERSION_4_TO_5_DAYS 4-5 days CONVERSION_5_TO_6_DAYS 5-6 days CONVERSION_6_TO_7_DAYS 6-7 days CONVERSION_7_TO_8_DAYS 7-8 days CONVERSION_8_TO_9_DAYS 8-9 days CONVERSION_9_TO_10_DAYS 9-10 days CONVERSION_10_TO_11_DAYS 10-11 days CONVERSION_11_TO_12_DAYS 11-12 days CONVERSION_12_TO_13_DAYS 12-13 days CONVERSION_13_TO_14_DAYS 13-14 days CONVERSION_14_TO_21_DAYS 14-21 days CONVERSION_21_TO_30_DAYS 21-30 days CONVERSION_30_TO_45_DAYS 30-45 days CONVERSION_45_TO_60_DAYS 45-60 days CONVERSION_60_TO_90_DAYS 60-90 days Not compatible with the following fields: AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AverageFrequency AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions ClickType Clicks ContentBudgetLostImpressionShare ContentImpressionShare ContentRankLostImpressionShare Cost CostPerAllConversion CostPerConversion CostPerCurrentModelAttributedConversion Ctr EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions ImpressionReach Impressions InteractionRate InteractionTypes Interactions InvalidClickRate InvalidClicks NumOfflineImpressions NumOfflineInteractions OfflineInteractionRate PercentNewVisitors RelativeCtr SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostImpressionShare SearchBudgetLostTopImpressionShare SearchClickShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage ValuePerConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ConversionRate	The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conv. rate XML Attribute convRate Behavior Metric Filterable True Supports Zero Impressions True
Conversions	The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conversions XML Attribute conversions Behavior Metric Filterable True Supports Zero Impressions True
ConversionTrackerId	ID of the conversion tracker. Type Long Display Name Conversion Tracker Id XML Attribute conversionTrackerId Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AverageFrequency AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions Clicks ContentBudgetLostImpressionShare ContentImpressionShare ContentRankLostImpressionShare Cost Ctr EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions ImpressionReach Impressions InteractionRate InteractionTypes Interactions InvalidClickRate InvalidClicks NumOfflineImpressions NumOfflineInteractions OfflineInteractionRate PercentNewVisitors RelativeCtr SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostImpressionShare SearchBudgetLostTopImpressionShare SearchClickShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ConversionTypeName	The name of the conversion type. Prevents zero-conversion rows from being returned. Type String Display Name Conversion name XML Attribute conversionName Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AverageFrequency AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions Clicks ContentBudgetLostImpressionShare ContentImpressionShare ContentRankLostImpressionShare Cost Ctr EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions ImpressionReach Impressions InteractionRate InteractionTypes Interactions InvalidClickRate InvalidClicks NumOfflineImpressions NumOfflineInteractions OfflineInteractionRate PercentNewVisitors RelativeCtr SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostImpressionShare SearchBudgetLostTopImpressionShare SearchClickShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ConversionValue	The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Total conv. value XML Attribute totalConvValue Behavior Metric Filterable True Supports Zero Impressions True
Cost	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost XML Attribute cost Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
CostPerAllConversion	Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost / all conv. XML Attribute costAllConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionLagBucket HourOfDay
CostPerConversion	The Cost attributable to conversion-tracked clicks divided by the number of conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost / conv. XML Attribute costConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionLagBucket
CostPerCurrentModelAttributedConversion	Shows how your historic CostPerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Cost / conv. (current model) XML Attribute costConvCurrentModel Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionLagBucket HourOfDay
CrossDeviceConversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Cross-device conv. XML Attribute crossDeviceConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: HourOfDay Slot
Ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name CTR XML Attribute ctr Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
CurrentModelAttributedConversions	Shows how your historic Conversions data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conversions (current model) XML Attribute conversionsCurrentModel Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: HourOfDay
CurrentModelAttributedConversionValue	Shows how your historic ConversionValue data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conv. value (current model) XML Attribute convValueCurrentModel Behavior Metric Filterable True Supports Zero Impressions True
CustomerDescriptiveName	The descriptive name of the Customer. Type String Display Name Client name XML Attribute clientName Behavior Attribute Filterable True Supports Zero Impressions True
Date	The date formatted as yyyy-MM-dd. Type Date Display Name Day XML Attribute day Behavior Segment Filterable True Supports Zero Impressions True
DayOfWeek	The name of the day of the week, e.g., "Monday". Type DayOfWeek Display Name Day of week XML Attribute dayOfWeek Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values MONDAY Monday TUESDAY Tuesday WEDNESDAY Wednesday THURSDAY Thursday FRIDAY Friday SATURDAY Saturday SUNDAY Sunday Not compatible with the following fields: AverageFrequency ImpressionReach
Device	Device type where the impression was shown. Type DeviceType Display Name Device XML Attribute device Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN Other DESKTOP Computers HIGH_END_MOBILE Mobile devices with full browsers TABLET Tablets with full browsers CONNECTED_TV Devices streaming video content to TV screens Not compatible with the following fields: AverageFrequency AveragePageviews AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions ImpressionReach NumOfflineImpressions NumOfflineInteractions OfflineInteractionRate PercentNewVisitors RelativeCtr
EndDate	The end date of the campaign, formatted as yyyy-MM-dd. Type Date Display Name End date XML Attribute endDate Behavior Attribute Filterable True Supports Zero Impressions True
EngagementRate	How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Engagement rate XML Attribute engagementRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
Engagements	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. Type Long Display Name Engagements XML Attribute engagements Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
EnhancedCpcEnabled	Indicates if enhanced CPC is enabled on the bidding strategy. Type Enum Display Name Enhanced CPC enabled XML Attribute enhancedCPCEnabled Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values TRUE true FALSE false
ExternalConversionSource	The source of conversion such as website, import from calls. Type ExternalConversionSource Display Name Conversion source XML Attribute conversionSource Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN Other WEBPAGE Website ANALYTICS Analytics UPLOAD Import from clicks AD_CALL_METRICS Calls from ads OFFERS Offers ENGAGEMENT Engagement ads WEBSITE_CALL_METRICS Calls from website STORE_VISITS Store visits ANDROID_IN_APP Android in-app action ANDROID_DOWNLOAD Android app install (from Google Play) IOS_IN_APP iOS in-app action IOS_FIRST_OPEN iOS app install (first open) APP_UNSPECIFIED Mobile app ANDROID_FIRST_OPEN Android app install (first open) UPLOAD_CALLS Import from calls FIREBASE Firebase CLICK_TO_CALL Phone number clicks SALESFORCE Salesforce.com STORE_SALES_CRM Store sales (data partner) STORE_SALES_PAYMENT_NETWORK Store sales (automated) GOOGLE_PLAY Google Play THIRD_PARTY_APP_ANALYTICS Third-party app analytics GOOGLE_ATTRIBUTION Google Attribution STORE_SALES_DIRECT Store sales (direct upload) Not compatible with the following fields: AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AverageFrequency AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions Clicks ContentBudgetLostImpressionShare ContentImpressionShare ContentRankLostImpressionShare Cost Ctr EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions ImpressionReach Impressions InteractionRate InteractionTypes Interactions InvalidClickRate InvalidClicks NumOfflineImpressions NumOfflineInteractions OfflineInteractionRate PercentNewVisitors RelativeCtr SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostImpressionShare SearchBudgetLostTopImpressionShare SearchClickShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ExternalCustomerId	The Customer ID. Type Long Display Name Customer ID XML Attribute customerID Behavior Attribute Filterable True Supports Zero Impressions True
FinalUrlSuffix	URL template for appending params to final URL. Type String Display Name Final URL suffix XML Attribute finalURLSuffix Behavior Attribute Filterable True Supports Zero Impressions True
GmailForwards	The number of times your ad was forwarded to someone else as a message. Type Long Display Name Gmail forwards XML Attribute gmailForwards Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
GmailSaves	The number of times someone has saved your Gmail ad to their inbox as a message. Type Long Display Name Gmail saves XML Attribute gmailSaves Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
GmailSecondaryClicks	The number of clicks to your landing page on the expanded state of Gmail ads. Type Long Display Name Gmail clicks to website XML Attribute gmailClicksToWebsite Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
HasRecommendedBudget	Whether there is a recommended budget for this object. Type Enum Display Name Has recommended Budget XML Attribute hasRecommendedBudget Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values TRUE true FALSE false
HourOfDay	The hour of day as a number between 0 and 23, inclusive. Type Integer Display Name Hour of day XML Attribute hourOfDay Behavior Segment Filterable True Supports Zero Impressions True Not compatible with the following fields: AllConversionRate AllConversionValue AverageFrequency AveragePageviews AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions CostPerAllConversion CostPerCurrentModelAttributedConversion CrossDeviceConversions CurrentModelAttributedConversions ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions ImpressionReach InvalidClickRate InvalidClicks PercentNewVisitors RelativeCtr Slot ValuePerAllConversion ValuePerCurrentModelAttributedConversion
ImpressionAssistedConversions	Total number of conversions for which this object triggered assist impressions prior to the last click. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. Type Long Display Name Impr. Assisted Conv. XML Attribute imprAssistedConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource HourOfDay Slot
ImpressionAssistedConversionsOverLastClickConversions	Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Impr. Assisted Conv. / Last Click Conv. XML Attribute imprAssistedConvLastClickConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource HourOfDay Slot
ImpressionAssistedConversionValue	Total value of all conversions for which this object triggered assist impressions. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Impr. Assisted Conv. Value XML Attribute imprAssistedConvValue Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource HourOfDay Slot
ImpressionReach	Number of unique cookies that were exposed to your ad over a given time period, or the special value "< 100" if the number of cookies is less than 100. Deprecated. This field is only populated for dates prior to 2019-08-01. Type Long Display Name Unique cookies XML Attribute uniqueCookies Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName DayOfWeek Device ExternalConversionSource HourOfDay Quarter Slot Year
Impressions	Count of how often your ad has appeared on a search results page or website on the Google Network. Type Long Display Name Impressions XML Attribute impressions Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
InteractionRate	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Interaction Rate XML Attribute interactionRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
Interactions	The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. Type Long Display Name Interactions XML Attribute interactions Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
InteractionTypes	The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. Type EnumSet Display Name Interaction Types XML Attribute interactionTypes Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
InvalidClickRate	The percentage ("x.xx%") of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Invalid click rate XML Attribute invalidClickRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource HourOfDay Slot
InvalidClicks	Number of clicks Google considers illegitimate and doesn't charge you for. Type Long Display Name Invalid clicks XML Attribute invalidClicks Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource HourOfDay Slot
IsBudgetExplicitlyShared	Indicates if the budget is a shared budget (true) or specific to the campaign (false). Type Enum Display Name Budget explicitly shared XML Attribute budgetExplicitlyShared Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values TRUE true FALSE false
LabelIds	List of label IDs for the main object of this row. List elements are returned in JSON list format. Type List Display Name Label IDs XML Attribute labelIDs Behavior Attribute Filterable True Supports Zero Impressions True
Labels	List of label names for the main object of this row. List elements are returned in JSON list format. Type List Display Name Labels XML Attribute labels Behavior Attribute Filterable True Supports Zero Impressions True
MaximizeConversionValueTargetRoas	The target ROAS that was set for maximizing revenue while averaging the target return on ad spend. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Target ROAS (Maximize Conversion Value) XML Attribute targetROASMaximizeConversionValue Behavior Attribute Filterable True Supports Zero Impressions True
Month	The first day of the month, formatted as yyyy-MM-dd. Type String Display Name Month XML Attribute month Behavior Segment Filterable True Supports Zero Impressions True
MonthOfYear	The name of the month of the year, e.g., "December". Type MonthOfYear Display Name Month of Year XML Attribute monthOfYear Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values JANUARY January FEBRUARY February MARCH March APRIL April MAY May JUNE June JULY July AUGUST August SEPTEMBER September OCTOBER October NOVEMBER November DECEMBER December
NumOfflineImpressions	Number of offline phone impressions. Type Long Display Name Phone impressions XML Attribute phoneImpressions Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource Slot
NumOfflineInteractions	Number of offline phone calls. Type Long Display Name Phone calls XML Attribute phoneCalls Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource Slot
OfflineInteractionRate	Number of phone calls received (NumOfflineInteractions) divided by the number of times your phone number is shown (NumOfflineImpressions). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name PTR XML Attribute ptr Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource Slot
PercentNewVisitors	Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". Imported from Google Analytics. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name % new sessions XML Attribute newSessions Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource HourOfDay Slot
Period	Period over which to spend the budget. Type BudgetPeriod Display Name Budget period XML Attribute budgetPeriod Behavior Attribute Filterable False Supports Zero Impressions True
Quarter	The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01. Type String Display Name Quarter XML Attribute quarter Behavior Segment Filterable True Supports Zero Impressions True Not compatible with the following fields: AverageFrequency ImpressionReach
RecommendedBudgetAmount	The recommended budget amount. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Recommended Budget amount XML Attribute recommendedBudgetAmount Behavior Attribute Filterable True Supports Zero Impressions True
RelativeCtr	Your clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Relative CTR XML Attribute relativeCTR Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource HourOfDay Slot
SearchAbsoluteTopImpressionShare	The impressions you've received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. See this Help Center article for details. A percentage returned as "xx.xx%", or the special value "< 10%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Search abs. top IS XML Attribute searchAbsTopIS Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
SearchBudgetLostAbsoluteTopImpressionShare	The number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. See this Help Center article for details. A percentage returned as "xx.xx%", or the special value "< 10%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Search lost abs. top IS (budget) XML Attribute searchLostAbsTopISBudget Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
SearchBudgetLostImpressionShare	The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. A percentage returned as "xx.xx%", or the special value "> 90%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Search Lost IS (budget) XML Attribute searchLostISBudget Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
SearchBudgetLostTopImpressionShare	The number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. See this Help Center article for details. A percentage returned as "xx.xx%", or the special value "< 10%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Search lost top IS (budget) XML Attribute searchLostTopISBudget Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
SearchClickShare	The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Click share XML Attribute clickShare Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
SearchExactMatchImpressionShare	The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. A percentage returned as "xx.xx%", or the special value "< 10%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Search Exact match IS XML Attribute searchExactMatchIS Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
SearchImpressionShare	The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Search Impr. share XML Attribute searchImprShare Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
SearchRankLostAbsoluteTopImpressionShare	The number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Search lost abs. top IS (rank) XML Attribute searchLostAbsTopISRank Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
SearchRankLostImpressionShare	The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. A percentage returned as "xx.xx%", or the special value "> 90%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Search Lost IS (rank) XML Attribute searchLostISRank Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
SearchRankLostTopImpressionShare	The number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Search lost top IS (rank) XML Attribute searchLostTopISRank Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
SearchTopImpressionShare	The impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Search top IS XML Attribute searchTopIS Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
ServingStatus	Indicates if the Campaign is serving ads. Type ServingStatus Display Name Campaign serving status XML Attribute campaignServingStatus Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values SERVING eligible NONE none ENDED ended PENDING pending SUSPENDED suspended
Slot	The position of the Ad. Type Slot Display Name Top vs. Other XML Attribute topVsOther Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values SearchRhs Google search: Side SearchTop Google search: Top SearchOther Google search: Other Content Google Display Network AfsTop Search partners: Top AfsOther Search partners: Other Mixed Cross-network Unknown Not compatible with the following fields: AbsoluteTopImpressionPercentage AverageFrequency AveragePageviews AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions ContentBudgetLostImpressionShare ContentImpressionShare ContentRankLostImpressionShare CrossDeviceConversions HourOfDay ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions ImpressionReach InvalidClickRate InvalidClicks NumOfflineImpressions NumOfflineInteractions OfflineInteractionRate PercentNewVisitors RelativeCtr SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostImpressionShare SearchBudgetLostTopImpressionShare SearchClickShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage
StartDate	The start date of the campaign, formatted as yyyy-MM-dd. Type Date Display Name Start date XML Attribute startDate Behavior Attribute Filterable True Supports Zero Impressions True
TopImpressionPercentage	The percent of your ad impressions that are shown anywhere above the organic search results. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Impr. (Top) % XML Attribute imprTop Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
TotalAmount	The total budget amount, if you set a campaign's total budget in the Google Ads UI. Currently, campaign total budgets are only available for video campaigns with a specific start and end date. See this Help Center article to learn more about this option. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Total Budget amount XML Attribute totalBudgetAmount Behavior Attribute Filterable True Supports Zero Impressions True
TrackingUrlTemplate	Tracking template of the main object of this row. Type String Display Name Tracking template XML Attribute trackingTemplate Behavior Attribute Filterable True Supports Zero Impressions True
UrlCustomParameters	Custom URL parameters of the main object of this row. CustomParameters elements are returned in JSON map format. Type CustomParameters Display Name Custom parameter XML Attribute customParameter Behavior Attribute Filterable False Supports Zero Impressions True
ValuePerAllConversion	The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Value / all conv. XML Attribute valueAllConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: HourOfDay
ValuePerConversion	The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Value / conv. XML Attribute valueConv Behavior Metric Filterable True Supports Zero Impressions True
ValuePerCurrentModelAttributedConversion	Shows how your historic ValuePerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Value / conv. (current model) XML Attribute valueConvCurrentModel Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: HourOfDay
VideoQuartile100Rate	Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Video played to 100% XML Attribute videoPlayedTo100 Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoQuartile25Rate	Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Video played to 25% XML Attribute videoPlayedTo25 Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoQuartile50Rate	Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Video played to 50% XML Attribute videoPlayedTo50 Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoQuartile75Rate	Percentage of impressions where the viewer watched 75% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Video played to 75% XML Attribute videoPlayedTo75 Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoViewRate	The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name View rate XML Attribute viewRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoViews	The number of times your video ads were viewed. Type Long Display Name Views XML Attribute views Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionAttributionEventType ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
ViewThroughConversions	The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. Type Long Display Name View-through conv. XML Attribute viewThroughConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType
Week	The date for the Monday of the week, formatted as yyyy-MM-dd. Type String Display Name Week XML Attribute week Behavior Segment Filterable True Supports Zero Impressions True
Year	The year, formatted as yyyy. Type Integer Display Name Year XML Attribute year Behavior Segment Filterable True Supports Zero Impressions True Not compatible with the following fields: AverageFrequency ImpressionReach