Bid Goal Performance Report

The Bid Goal Performance report includes statistics for your portfolio bid strategies. Standard strategies will not appear in this report's output.

Attribute AccountDescriptiveName CurrencyCode ExternalCustomerId Id Name PageOnePromotedBidCeiling PageOnePromotedBidChangesForRaisesOnly PageOnePromotedBidModifier PageOnePromotedRaiseBidWhenBudgetConstrained PageOnePromotedRaiseBidWhenLowQualityScore PageOnePromotedStrategyGoal Status TargetCpa TargetCpaMaxCpcBidCeiling TargetCpaMaxCpcBidFloor TargetOutrankShare TargetOutrankShareBidChangesForRaisesOnly TargetOutrankShareCompetitorDomain TargetOutrankShareMaxCpcBidCeiling TargetOutrankShareRaiseBidWhenLowQualityScore TargetRoas TargetRoasBidCeiling TargetRoasBidFloor TargetSpendBidCeiling TargetSpendSpendTarget Type

Segment ConversionCategoryName ConversionTrackerId ConversionTypeName Date DayOfWeek Device ExternalConversionSource HourOfDay Month MonthOfYear Quarter Week Year

Metric AdGroupCount AdGroupCriteriaCount AllConversionRate AllConversions AllConversionValue AverageCpc AverageCpm AveragePosition CampaignCount Clicks ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CrossDeviceConversions Ctr Impressions NonRemovedAdGroupCount NonRemovedAdGroupCriteriaCount NonRemovedCampaignCount ValuePerAllConversion ValuePerConversion ViewThroughConversions

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BID_GOAL_PERFORMANCE_REPORT
AccountDescriptiveName	The descriptive name of the Customer account. Type String Display Name Account XML Attribute account Behavior Attribute Filterable True Supports Zero Impressions True
AdGroupCount	The count of AdGroup objects using the bidding strategy. Type Integer Display Name Ad Groups XML Attribute adGroups Behavior Metric Filterable False Supports Zero Impressions True
AdGroupCriteriaCount	The count of AdGroupCriterion objects using the bidding strategy or label. Type Integer Display Name Keywords XML Attribute keywords Behavior Metric Filterable True Supports Zero Impressions True
AllConversionRate	AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. rate XML Attribute allConvRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: HourOfDay
AllConversions	Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. XML Attribute allConv Behavior Metric Filterable True Supports Zero Impressions True
AllConversionValue	The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. value XML Attribute allConvValue Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: HourOfDay
AverageCpc	The total cost of all clicks divided by the total number of clicks received. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Avg. CPC XML Attribute avgCPC Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpm	Average Cost-per-thousand impressions (CPM). Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Avg. CPM XML Attribute avgCPM Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
AveragePosition	Your ad's position relative to those of other advertisers. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. position XML Attribute avgPosition Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
CampaignCount	The count of Campaign objects using the bidding strategy. Type Integer Display Name Campaigns XML Attribute campaigns Behavior Metric Filterable False Supports Zero Impressions True
Clicks	The number of clicks. Type Long Display Name Clicks XML Attribute clicks Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ConversionCategoryName	A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other". Type String Display Name Conversion category XML Attribute conversionCategory Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: AverageCpc AverageCpm AveragePosition Clicks Cost Ctr Impressions
ConversionRate	The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conv. rate XML Attribute convRate Behavior Metric Filterable True Supports Zero Impressions True
Conversions	The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conversions XML Attribute conversions Behavior Metric Filterable True Supports Zero Impressions True
ConversionTrackerId	ID of the conversion tracker. Type Long Display Name Conversion Tracker Id XML Attribute conversionTrackerId Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: AverageCpc AverageCpm AveragePosition Clicks Cost Ctr Impressions
ConversionTypeName	The name of the conversion type. Prevents zero-conversion rows from being returned. Type String Display Name Conversion name XML Attribute conversionName Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: AverageCpc AverageCpm AveragePosition Clicks Cost Ctr Impressions
ConversionValue	The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Total conv. value XML Attribute totalConvValue Behavior Metric Filterable True Supports Zero Impressions True
Cost	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost XML Attribute cost Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
CostPerAllConversion	Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost / all conv. XML Attribute costAllConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: HourOfDay
CostPerConversion	The Cost attributable to conversion-tracked clicks divided by the number of conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost / conv. XML Attribute costConv Behavior Metric Filterable True Supports Zero Impressions True
CrossDeviceConversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Cross-device conv. XML Attribute crossDeviceConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: HourOfDay
Ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name CTR XML Attribute ctr Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
CurrencyCode	ISO 4217 codes to specify the currency of monetary values. Type String Display Name Currency XML Attribute currency Behavior Attribute Filterable False Supports Zero Impressions True
Date	The date formatted as yyyy-MM-dd. Type Date Display Name Day XML Attribute day Behavior Segment Filterable True Supports Zero Impressions True
DayOfWeek	The name of the day of the week, e.g., "Monday". Type DayOfWeek Display Name Day of week XML Attribute dayOfWeek Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values MONDAY Monday TUESDAY Tuesday WEDNESDAY Wednesday THURSDAY Thursday FRIDAY Friday SATURDAY Saturday SUNDAY Sunday
Device	Device type where the impression was shown. Type DeviceType Display Name Device XML Attribute device Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN Other DESKTOP Computers HIGH_END_MOBILE Mobile devices with full browsers TABLET Tablets with full browsers CONNECTED_TV Devices streaming video content to TV screens
ExternalConversionSource	The source of conversion such as website, import from calls. Type ExternalConversionSource Display Name Conversion source XML Attribute conversionSource Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN Other WEBPAGE Website ANALYTICS Analytics UPLOAD Import from clicks AD_CALL_METRICS Calls from ads OFFERS Offers ENGAGEMENT Engagement ads WEBSITE_CALL_METRICS Calls from website STORE_VISITS Store visits ANDROID_IN_APP Android in-app action ANDROID_DOWNLOAD Android app install (from Google Play) IOS_IN_APP iOS in-app action IOS_FIRST_OPEN iOS app install (first open) APP_UNSPECIFIED Mobile app ANDROID_FIRST_OPEN Android app install (first open) UPLOAD_CALLS Import from calls FIREBASE Firebase CLICK_TO_CALL Phone number clicks SALESFORCE Salesforce.com STORE_SALES_CRM Store sales (data partner) STORE_SALES_PAYMENT_NETWORK Store sales (automated) GOOGLE_PLAY Google Play THIRD_PARTY_APP_ANALYTICS Third-party app analytics GOOGLE_ATTRIBUTION Google Attribution STORE_SALES_DIRECT Store sales (direct upload) Not compatible with the following fields: AverageCpc AverageCpm AveragePosition Clicks Cost Ctr Impressions
ExternalCustomerId	The Customer ID. Type Long Display Name Customer ID XML Attribute customerID Behavior Attribute Filterable True Supports Zero Impressions True
HourOfDay	The hour of day as a number between 0 and 23, inclusive. Type Integer Display Name Hour of day XML Attribute hourOfDay Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: AllConversionRate AllConversionValue CostPerAllConversion CrossDeviceConversions ValuePerAllConversion
Id	ID of the main object of this row. Type Long Display Name Bid Strategy ID XML Attribute bidStrategyID Behavior Attribute Filterable True Supports Zero Impressions True
Impressions	Count of how often your ad has appeared on a search results page or website on the Google Network. Type Long Display Name Impressions XML Attribute impressions Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
Month	The first day of the month, formatted as yyyy-MM-dd. Type String Display Name Month XML Attribute month Behavior Segment Filterable True Supports Zero Impressions True
MonthOfYear	The name of the month of the year, e.g., "December". Type MonthOfYear Display Name Month of Year XML Attribute monthOfYear Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values JANUARY January FEBRUARY February MARCH March APRIL April MAY May JUNE June JULY July AUGUST August SEPTEMBER September OCTOBER October NOVEMBER November DECEMBER December
Name	The name of the main object in this row. For example, in a Campaign Performance Report this will be the name of each row's Campaign. In an Ad Group Performance Report this will be the name of each row's AdGroup. Type String Display Name Bid Strategy Name XML Attribute bidStrategyName Behavior Attribute Filterable True Supports Zero Impressions True
NonRemovedAdGroupCount	The count of non-removed ad groups using the bidding strategy. Type Long Display Name Non-Removed Ad Groups XML Attribute nonRemovedAdGroups Behavior Metric Filterable False Supports Zero Impressions True
NonRemovedAdGroupCriteriaCount	The count of non-removed ad group criteria using the bidding strategy. Type Long Display Name Non-Removed Keywords XML Attribute nonRemovedKeywords Behavior Metric Filterable False Supports Zero Impressions True
NonRemovedCampaignCount	The count of non-removed campaigns using the bidding strategy. Type Long Display Name Non-Removed Campaigns XML Attribute nonRemovedCampaigns Behavior Metric Filterable False Supports Zero Impressions True
PageOnePromotedBidCeiling	Maximum bid limit for the PageOnePromotedBiddingScheme. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Bid limit (Target search page location) XML Attribute bidLimitTargetSearchPageLocation Behavior Attribute Filterable True Supports Zero Impressions True
PageOnePromotedBidChangesForRaisesOnly	Whether the PageOnePromoted strategy always follows bid estimate changes (false), or only increases (true). Type Enum Display Name Bid automation (Target search page location) XML Attribute bidAutomationTargetSearchPageLocation Behavior Attribute Filterable False Supports Zero Impressions True Predicate values / display values TRUE true FALSE false
PageOnePromotedBidModifier	Bid multiplier defined on the PageOnePromotedBiddingScheme. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Bid adjustment (Target search page location) XML Attribute bidAdjustmentTargetSearchPageLocation Behavior Attribute Filterable False Supports Zero Impressions True
PageOnePromotedRaiseBidWhenBudgetConstrained	Whether the PageOnePromoted strategy is allowed to raise bids if the campaign is "Limited by budget". Type Enum Display Name Limited budgets (Target search page location) XML Attribute limitedBudgetsTargetSearchPageLocation Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values TRUE true FALSE false
PageOnePromotedRaiseBidWhenLowQualityScore	Whether the PageOnePromoted strategy is allowed to raise bids on keywords with lower-range quality scores. Type Enum Display Name Low quality keywords (Target search page location) XML Attribute lowQualityKeywordsTargetSearchPageLocation Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values TRUE true FALSE false
PageOnePromotedStrategyGoal	Strategy goal of where impressions will show on search result pages. Type StrategyGoal Display Name Location (Target search page location) XML Attribute locationTargetSearchPageLocation Behavior Attribute Filterable False Supports Zero Impressions True
Quarter	The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01. Type String Display Name Quarter XML Attribute quarter Behavior Segment Filterable True Supports Zero Impressions True
Status	The status of the main object in this row. For example, in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup. Type BiddingStrategyStatus Display Name State XML Attribute state Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values ENABLED Enabled REMOVED Removed UNKNOWN unknown
TargetCpa	The current target CPA set on the Target CPA bidding strategy. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Target CPA XML Attribute targetCPA Behavior Attribute Filterable False Supports Zero Impressions True
TargetCpaMaxCpcBidCeiling	The maximum CPC bid limit for the Target CPA bidding strategy. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Upper Bid limit (Target CPA) XML Attribute upperBidLimitTargetCPA Behavior Attribute Filterable True Supports Zero Impressions True
TargetCpaMaxCpcBidFloor	The minimum CPC bid limit for the Target CPA bidding strategy. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Lower Bid limit (Target CPA) XML Attribute lowerBidLimitTargetCPA Behavior Attribute Filterable True Supports Zero Impressions True
TargetOutrankShare	Target fraction of auctions where the advertiser should outrank the competitor. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Target outranking share XML Attribute targetOutrankingShare Behavior Attribute Filterable True Supports Zero Impressions True
TargetOutrankShareBidChangesForRaisesOnly	Whether the TargetRoas strategy always follows bid estimate changes (false), or only increases (true). Type Enum Display Name Bid automation (Target Outranking Share) XML Attribute bidAutomationTargetOutrankingShare Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values TRUE true FALSE false
TargetOutrankShareCompetitorDomain	The competitor's visible domain URL for the TargetRoas strategy. Type String Display Name Competitor domain (Target Outranking Share) XML Attribute competitorDomainTargetOutrankingShare Behavior Attribute Filterable True Supports Zero Impressions True
TargetOutrankShareMaxCpcBidCeiling	The TargetRoas strategy's ceiling on max CPC bids. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Upper Max Cpc Bid limit (Target Outranking Share) XML Attribute upperMaxCpcBidLimitTargetOutrankingShare Behavior Attribute Filterable True Supports Zero Impressions True
TargetOutrankShareRaiseBidWhenLowQualityScore	Whether the TargetRoas strategy is allowed to raise bids on keywords with lower-range quality scores. Type Enum Display Name Low quality keywords (Target Outranking Share) XML Attribute lowQualityKeywordsTargetOutrankingShare Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values TRUE true FALSE false
TargetRoas	The desired revenue (based on conversion data) per unit of spend for the TargetRoas BiddingStrategyConfiguration. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Target ROAS XML Attribute targetROAS Behavior Attribute Filterable False Supports Zero Impressions True
TargetRoasBidCeiling	Maximum bid limit that applies to all keywords managed by the TargetRoas BiddingStrategyConfiguration. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Upper Bid limit (Target ROAS) XML Attribute upperBidLimitTargetROAS Behavior Attribute Filterable True Supports Zero Impressions True
TargetRoasBidFloor	Minimum bid limit that applies to all keywords managed by the TargetRoas BiddingStrategyConfiguration. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Lower Bid limit (Target ROAS) XML Attribute lowerBidLimitTargetROAS Behavior Attribute Filterable True Supports Zero Impressions True
TargetSpendBidCeiling	The largest max CPC bid that can be set by the TargetSpend BiddingStrategyConfiguration. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Bid limit (Maximize clicks) XML Attribute bidLimitMaximizeClicks Behavior Attribute Filterable True Supports Zero Impressions True
TargetSpendSpendTarget	The spend target under which to maximize clicks. Specified by the TargetSpend BiddingStrategyConfiguration. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Target spend (Maximize clicks) XML Attribute targetSpendMaximizeClicks Behavior Attribute Filterable True Supports Zero Impressions True
Type	The type of the main object in this row. For example, in a Bid Goal Performance Report this will be the type of the BiddingStrategyConfiguration. In a Shared Set Report this will be the type of the SharedSet. Type BiddingStrategyType Display Name Bid Strategy Type XML Attribute bidStrategyType Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values MANUAL_CPC cpc MANUAL_CPV cpv MANUAL_CPM cpm PAGE_ONE_PROMOTED Target search page location TARGET_SPEND Maximize clicks TARGET_CPA Target CPA TARGET_ROAS Target ROAS MAXIMIZE_CONVERSIONS Maximize Conversions MAXIMIZE_CONVERSION_VALUE Maximize Conversion Value TARGET_OUTRANK_SHARE Target Outranking Share NONE None UNKNOWN unknown
ValuePerAllConversion	The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Value / all conv. XML Attribute valueAllConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: HourOfDay
ValuePerConversion	The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Value / conv. XML Attribute valueConv Behavior Metric Filterable True Supports Zero Impressions True
ViewThroughConversions	The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. Type Long Display Name View-through conv. XML Attribute viewThroughConv Behavior Metric Filterable True Supports Zero Impressions True
Week	The date for the Monday of the week, formatted as yyyy-MM-dd. Type String Display Name Week XML Attribute week Behavior Segment Filterable True Supports Zero Impressions True
Year	The year, formatted as yyyy. Type Integer Display Name Year XML Attribute year Behavior Segment Filterable True Supports Zero Impressions True