CustomerLifecycleOptimizationValueSettings

Lifecycle goal optimization value settings.

Proto definition

Fields
high_lifetime_value_adjustment Union field. Conversion value adjustment to be applied to customers in the corresponding lifecycle and identified as high lifetime value. For example, for customer retention goals, high lifetime value adjustment is the incremental conversion value for lapsed customers who are of high lifetime value. High lifetime value should be greater than value, if set. high_lifetime_value_adjustment can be only one of the following:
additional_high_lifetime_value	double Incremental high lifetime conversion value.
high_lifetime_value_multiplier	double High lifetime conversion value multiplier.
value_adjustment Union field. Conversion value adjustment to be applied to (non high lifetime value) customers in the corresponding lifecycle. For example, for retention goals, conversion value adjustment is the incremental conversion value for lapsed customers who are not of high lifetime value. value_adjustment can be only one of the following:
additional_value	double Incremental conversion value.
value_multiplier	double Conversion value multiplier.