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abstract type Attribute (v201809)

Attributes encompass the core information about a particular TargetingIdea. Some attributes are for KEYWORD IdeaTypes, some are for PLACEMENT IdeaTypes, and some are for both. Ultimately, an Attribute instance simply wraps an actual value of interest. For example, KeywordAttribute wraps the keyword itself, while a BooleanAttribute simply wraps a boolean describing some information about the keyword idea.





Indicates that this instance is a subtype of Attribute. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.