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Assets are individual pieces of typed content (text, images, videos, and HTML5 bundles) that can be uploaded into an advertiser’s account and then associated with specific types of ads. Google Ads can then mix and match groups of assets to build combinations of full ads automatically.

The Google Ads API's AssetService enables creating account-level assets of the following types:

Supported ad types

Once an asset has been imported into an account, it can be used to create any of the following asset-based ad types with the AdGroupAdService.