Prerequisites

To use bid simulations, a campaign must meet the following requirements:

• You must have an established criterion, ad group, or campaign to provide the system with baseline information from which to generate predictions.
• The account must not be a test account. Bid simulations are based on past performance. Because test accounts don't serve ads, they have no performance history.

Additionally, bid simulations work with Search-Network-only campaigns, Display-Network-only campaigns, Shopping campaigns, and Hotel campaigns. For Display Expansion on Search, only information pertaining to the Search Network portion of a campaign is returned.