There are three ways to retrieve entities and reporting data with Google Ads API.
- Using GET requests
- Using
GoogleAdsService.Search - Using
GoogleAdsService.SearchStream
This guide primarily focuses on streaming data from
GoogleAdsService. Here are high-level distinctions
for the three data retrieval methods:
| GET requests | GoogleAdsService.Search | GoogleAdsService.SearchStream | |
|---|---|---|---|
| Suitable for production code | No, debugging only | Yes | Yes |
| Service | Resource specific services (e.g., CampaignService) |
GoogleAdsService |
GoogleAdsService |
| Scenario | Fetching objects | Fetching objects and reports | Fetching objects and reports |
| Response | One object (e.g., Campaign) |
Pages of GoogleAdsRow objects |
Stream of GoogleAdsRow objects |
| Response's fields | All fields populated | Only those specified in the query | Only those specified in the query |
| Daily limits | 1,000 requests per day | Daily limits based on access levels | Daily limits based on access levels |
Search vs SearchStream
While Search may send multiple paginated
requests to download the entire report,
SearchStream sends a single request
and initiates a persistent connection with the Google Ads API regardless of the report
size. Packets of data will start to download immediately while the entire
remaining result is cached in a data buffer. Your code can start reading the
buffered data without waiting for the entire stream to finish. By eliminating
the round-trip network time required to request each individual page of a
Search response, depending on your
application, SearchStream may offer
improved performance over paging. This advantage becomes more apparent as
reports grow much larger. Here is an example to show the internal mechanics
between the two mechanisms:
| Search | SearchStream | |
|---|---|---|
| Report size | 100,000 rows | 100,000 rows |
| Page Size | 10,000 rows per page | Not Applicable |
| Number of API requests | 10 requests | 1 request |
| Number of API responses | 10 responses | 1 continuous stream |
You are also likely to get the first set of results faster with streaming, since
Search initially caches the entire result
set before sending the first page over to the client.
If you have an app that requires paging,
Search may be a better choice since it does
not require downloading the entire result set, while streaming would require
downloading it entirely. Also, if a stream is interrupted or experiences a
failure in the middle of a download, your platform would have to restart the
entire download again from the beginning.
Rate limit
Daily limits with both Search and
SearchStream adhere to the standard
limits and access levels of your developer token. A
single query or report using either Search or SearchStream is counted as one
operation, irrespective if the result is paged or streamed.
Code examples
private void runExample(GoogleAdsClient googleAdsClient, long customerId) {
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
String searchQuery =
"SELECT campaign.id, "
+ "campaign.name, "
+ "ad_group.id, "
+ "ad_group.name, "
+ "ad_group_criterion.criterion_id, "
+ "ad_group_criterion.keyword.text, "
+ "ad_group_criterion.keyword.match_type, "
+ "metrics.impressions, "
+ "metrics.clicks, "
+ "metrics.cost_micros "
+ "FROM keyword_view "
+ "WHERE segments.date DURING LAST_7_DAYS "
+ "AND campaign.advertising_channel_type = 'SEARCH' "
+ "AND ad_group.status = 'ENABLED' "
+ "AND ad_group_criterion.status IN ('ENABLED', 'PAUSED') "
// Limits to the 50 keywords with the most impressions in the date range.
+ "ORDER BY metrics.impressions DESC "
+ "LIMIT 50";
// Constructs the SearchGoogleAdsStreamRequest.
SearchGoogleAdsStreamRequest request =
SearchGoogleAdsStreamRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setQuery(searchQuery)
.build();
// Creates and issues a search Google Ads stream request that will retrieve all of the
// requested field values for the keyword.
ServerStream<SearchGoogleAdsStreamResponse> stream =
googleAdsServiceClient.searchStreamCallable().call(request);
// Iterates through the results in the stream response and prints all of the requested
// field values for the keyword in each row.
for (SearchGoogleAdsStreamResponse response : stream) {
for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
Campaign campaign = googleAdsRow.getCampaign();
AdGroup adGroup = googleAdsRow.getAdGroup();
AdGroupCriterion adGroupCriterion = googleAdsRow.getAdGroupCriterion();
Metrics metrics = googleAdsRow.getMetrics();
System.out.printf(
"Keyword text '%s' with "
+ "match type '%s' "
+ "and ID %d "
+ "in ad group '%s' "
+ "with ID %d "
+ "in campaign '%s' "
+ "with ID %d "
+ "had %d impression(s), "
+ "%d click(s), "
+ "and %d cost (in micros) "
+ "during the last 7 days.%n",
adGroupCriterion.getKeyword().getText(),
adGroupCriterion.getKeyword().getMatchType(),
adGroupCriterion.getCriterionId(),
adGroup.getName(),
adGroup.getId(),
campaign.getName(),
campaign.getId(),
metrics.getImpressions(),
metrics.getClicks(),
metrics.getCostMicros());
}
}
}
}
public void Run(GoogleAdsClient client, long customerId)
{
// Get the GoogleAdsService.
GoogleAdsServiceClient googleAdsService = client.GetService(
Services.V5.GoogleAdsService);
// Create the query.
string query =
@"SELECT
campaign.id,
campaign.name,
ad_group.id,
ad_group.name,
ad_group_criterion.criterion_id,
ad_group_criterion.keyword.text,
ad_group_criterion.keyword.match_type,
metrics.impressions,
metrics.clicks,
metrics.cost_micros
FROM keyword_view
WHERE segments.date DURING LAST_7_DAYS
AND campaign.advertising_channel_type = 'SEARCH'
AND ad_group.status = 'ENABLED'
AND ad_group_criterion.status IN ('ENABLED','PAUSED')
ORDER BY metrics.impressions DESC
LIMIT 50";
try
{
// Issue a search request.
googleAdsService.SearchStream(customerId.ToString(), query,
delegate (SearchGoogleAdsStreamResponse resp)
{
// Display the results.
foreach (GoogleAdsRow criterionRow in resp.Results)
{
Console.WriteLine(
"Keyword with text " +
$"'{criterionRow.AdGroupCriterion.Keyword.Text}', match type " +
$"'{criterionRow.AdGroupCriterion.Keyword.MatchType}' and ID " +
$"{criterionRow.AdGroupCriterion.CriterionId} in ad group " +
$"'{criterionRow.AdGroup.Name}' with ID " +
$"{criterionRow.AdGroup.Id} in campaign " +
$"'{criterionRow.Campaign.Name}' with ID " +
$"{criterionRow.Campaign.Id} had " +
$"{criterionRow.Metrics.Impressions.ToString()} impressions, " +
$"{criterionRow.Metrics.Clicks} clicks, and " +
$"{criterionRow.Metrics.CostMicros} cost (in micros) during the " +
"last 7 days.");
}
}
);
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)
{
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves all keyword statistics.
$query =
"SELECT campaign.id, "
. "campaign.name, "
. "ad_group.id, "
. "ad_group.name, "
. "ad_group_criterion.criterion_id, "
. "ad_group_criterion.keyword.text, "
. "ad_group_criterion.keyword.match_type, "
. "metrics.impressions, "
. "metrics.clicks, "
. "metrics.cost_micros "
. "FROM keyword_view "
. "WHERE segments.date DURING LAST_7_DAYS "
. "AND campaign.advertising_channel_type = 'SEARCH' "
. "AND ad_group.status = 'ENABLED' "
. "AND ad_group_criterion.status IN ('ENABLED', 'PAUSED') "
// Limits to the 50 keywords with the most impressions in the date range.
. "ORDER BY metrics.impressions DESC "
. "LIMIT 50";
// Issues a search stream request.
/** @var GoogleAdsServerStreamDecorator $stream */
$stream =
$googleAdsServiceClient->searchStream($customerId, $query);
// Iterates over all rows in all messages and prints the requested field values for
// the keyword in each row.
foreach ($stream->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
$campaign = $googleAdsRow->getCampaign();
$adGroup = $googleAdsRow->getAdGroup();
$adGroupCriterion = $googleAdsRow->getAdGroupCriterion();
$metrics = $googleAdsRow->getMetrics();
printf(
"Keyword text '%s' with "
. "match type %s "
. "and ID %d "
. "in ad group '%s' "
. "with ID %d "
. "in campaign '%s' "
. "with ID %d "
. "had %d impression(s), "
. "%d click(s), "
. "and %d cost (in micros) "
. "during the last 7 days.%s",
$adGroupCriterion->getKeyword()->getText(),
KeywordMatchType::name($adGroupCriterion->getKeyword()->getMatchType()),
$adGroupCriterion->getCriterionId(),
$adGroup->getName(),
$adGroup->getId(),
$campaign->getName(),
$campaign->getId(),
$metrics->getImpressions(),
$metrics->getClicks(),
$metrics->getCostMicros(),
PHP_EOL
);
}
}
def main(client, customer_id):
ga_service = client.get_service("GoogleAdsService", version="v5")
query = """
SELECT
campaign.id,
campaign.name,
ad_group.id,
ad_group.name,
ad_group_criterion.criterion_id,
ad_group_criterion.keyword.text,
ad_group_criterion.keyword.match_type,
metrics.impressions,
metrics.clicks,
metrics.cost_micros
FROM keyword_view
WHERE
segments.date DURING LAST_7_DAYS
AND campaign.advertising_channel_type = 'SEARCH'
AND ad_group.status = 'ENABLED'
AND ad_group_criterion.status IN ('ENABLED', 'PAUSED')
ORDER BY metrics.impressions DESC
LIMIT 50"""
# Issues a search request using streaming.
response = ga_service.search_stream(customer_id, query)
keyword_match_type_enum = client.get_type(
"KeywordMatchTypeEnum", version="v5"
).KeywordMatchType
try:
for batch in response:
for row in batch.results:
campaign = row.campaign
ad_group = row.ad_group
criterion = row.ad_group_criterion
metrics = row.metrics
keyword_match_type = keyword_match_type_enum.Name(
criterion.keyword.match_type
)
print(
f'Keyword text "{criterion.keyword.text}" with '
f'match type "{keyword_match_type}" '
f"and ID {criterion.criterion_id} in "
f'ad group "{ad_group.name}" '
f'with ID "{ad_group.id}" '
f'in campaign "{campaign.name}" '
f"with ID {campaign.id} "
f"had {metrics.impressions} impression(s), "
f"{metrics.clicks} click(s), and "
f"{metrics.cost_micros} cost (in micros) during "
"the last 7 days."
)
except GoogleAdsException as ex:
print(
f'Request with ID "{ex.request_id}" failed with status '
f'"{ex.error.code().name}" and includes the following errors:'
)
for error in ex.failure.errors:
print(f'\tError with message "{error.message}".')
if error.location:
for field_path_element in error.location.field_path_elements:
print(f"\t\tOn field: {field_path_element.field_name}")
sys.exit(1)
def get_keyword_stats(customer_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
ga_service = client.service.google_ads
# Limits to the 50 keywords with the most impressions in the date range.
# If you wish to exclude entries with zero impressions, include a
# predicate in the WHERE statement like 'metrics.impressions > 0'
query = <<~QUERY
SELECT campaign.id,
campaign.name,
ad_group.id,
ad_group.name,
ad_group_criterion.criterion_id,
ad_group_criterion.keyword.text,
ad_group_criterion.keyword.match_type,
metrics.impressions,
metrics.clicks,
metrics.cost_micros
FROM keyword_view
WHERE segments.date DURING LAST_7_DAYS
AND campaign.advertising_channel_type = 'SEARCH'
AND ad_group.status = 'ENABLED'
AND ad_group_criterion.status IN ('ENABLED', 'PAUSED')
ORDER BY metrics.impressions DESC
LIMIT 50
QUERY
responses = ga_service.search_stream(customer_id: customer_id, query: query)
responses.each do |response|
response.results.each do |row|
campaign = row.campaign
ad_group = row.ad_group
criterion = row.ad_group_criterion
metrics = row.metrics
puts "Keyword text '#{criterion.keyword.text}' with match type "\
"'#{criterion.keyword.match_type}' and ID #{criterion.criterion_id} in "\
"ad group '#{ad_group.name}' with ID #{ad_group.id} in campaign "\
"'#{campaign.name}' with ID #{campaign.id} had #{metrics.impressions} "\
"impression(s), #{metrics.clicks} click(s), and #{metrics.cost_micros} "\
"cost (in micros) during the last 7 days."
end
end
end
sub get_keyword_stats {
my ($api_client, $customer_id) = @_;
# Limit to the 50 keywords with the most impressions in the date range.
# If you wish to exclude entries with zero impressions, include a
# predicate in the WHERE statement like 'metrics.impressions > 0'.
my $search_query =
"SELECT campaign.id, campaign.name, ad_group.id, ad_group.name, " .
"ad_group_criterion.criterion_id, ad_group_criterion.keyword.text, " .
"ad_group_criterion.keyword.match_type, " .
"metrics.impressions, metrics.clicks, metrics.cost_micros " .
"FROM keyword_view WHERE segments.date DURING LAST_7_DAYS " .
"AND campaign.advertising_channel_type = 'SEARCH' " .
"AND ad_group.status = 'ENABLED' " .
"AND ad_group_criterion.status IN ('ENABLED', 'PAUSED') " .
"ORDER BY metrics.impressions DESC LIMIT 50";
# Create a search Google Ads stream request that will retrieve all keyword
# statistics.
my $search_stream_request =
Google::Ads::GoogleAds::V5::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => $search_query,
});
# Get the GoogleAdsService.
my $google_ads_service = $api_client->GoogleAdsService();
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $google_ads_service,
request => $search_stream_request
});
# Issue a search request and process the stream response to print the requested
# field values for the keyword in each row.
$search_stream_handler->process_contents(
sub {
my $google_ads_row = shift;
my $campaign = $google_ads_row->{campaign};
my $ad_group = $google_ads_row->{adGroup};
my $ad_group_criterion = $google_ads_row->{adGroupCriterion};
my $metrics = $google_ads_row->{metrics};
printf "Keyword text '%s' with match type '%s' and ID %d in ad group" .
" '%s' with ID %d in campaign '%s' with ID %d had %d impression(s), " .
"%d click(s), and %d cost (in micros) during the last 7 days.\n",
$ad_group_criterion->{keyword}{text},
$ad_group_criterion->{keyword}{matchType},
$ad_group_criterion->{criterionId},
$ad_group->{name},
$ad_group->{id},
$campaign->{name},
$campaign->{id},
$metrics->{impressions},
$metrics->{clicks},
$metrics->{costMicros};
});
return 1;
}