The Google Ads API supports automated assets managed directly by Google Ads, with the scope of the API limited to pausing or removing individual assets and retrieving stats. You opt in or out of automated assets through the Google Ads web interface.
Creation and update
Once an account is opted in to this feature, Google Ads creates automated assets as follows:
- Assets are created.
CustomerAssetobjects are created to associate the asset with campaign, ad group, or customer resources, respectively.
Pause or remove the association
Pausing the association disables the asset from serving against the corresponding entity temporarily. Once you pause the association, Google Ads won't automatically re-enable or serve the corresponding asset against that resource until it is re-enabled through the web interface or API. To disable the association between asset and resource permanently, remove the association.
Google Ads enforces a limit on the number of automated assets of a given type that can be associated with a given entity, for example, the number of automated sitelinks per campaign. A paused association counts against this limit, whereas a removed association doesn't. Automated assets don't count towards the limits for manually added assets.
Retrieve automated assets
You can get automated assets data by filtering for
AssetSource = AUTOMATICALLY_CREATED
entities. The following automated asset types are supported:
- Structured snippet
More might be added later.
Asset performance statistics can be requested from the
asset_field_type_view report. This report
includes the aggregated stats for both automated and manually added assets.
If you've enabled the automated assets feature in your account, the historical
stats for automated assets could also be available through the