Set three or more headlines and two or more descriptions that will
automatically rotate into the ad to determine which work best.
Pin any headlines and descriptions you want so that they always appear in the ad.
Collect performance statistics on different combinations of headlines and
descriptions so you can determine their effectiveness. The system
automatically favors headline and description combinations which work well
together.
Display customized URLs by specifying path1 and path2, which are then
appended to the end of your landing page domain to determine the displayed
URL.
Format
Responsive search ads are displayed with three headlines and two descriptions
at serve time, plus a customizable URL based on the landing page domain and how
you've set up the path1 and path2 fields on your ad.
Here's an example of what an ad like this might look like, based on the example
shown later in the guide:
Headlines and descriptions are represented as arrays of a resource called an
AdTextAsset.
Responsive search ads also support the new concept of pinning. If you want
finer control than simply allowing the system to mix and match headlines and
descriptions, you can pin headlines and descriptions to specific positions. For
example, if you want a specific headline to always show first, you can set that
AssetLink to have a pinnedField of HEADLINE_1. Then, whenever that ad is
served, that specific text will be in the first headline position and the other
fields will be drawn from the pool of remaining assets. If more than one asset
is pinned to a specific position, then that position will rotate text between
all assets that are pinned to that position.
Additional resources
To learn more about responsive search ads, check out the following Help Center
articles.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-20 UTC."],[[["\u003cp\u003eResponsive search ads utilize multiple headlines and descriptions to automatically optimize ad performance on the Google Network.\u003c/p\u003e\n"],["\u003cp\u003eAdvertisers can pin specific headlines and descriptions to control their placement, ensuring key information is always displayed.\u003c/p\u003e\n"],["\u003cp\u003ePerformance data for different headline and description combinations is collected, allowing for ongoing optimization and understanding of effectiveness.\u003c/p\u003e\n"],["\u003cp\u003eCustomized URLs can be created by specifying path parameters, giving advertisers more control over the displayed landing page link.\u003c/p\u003e\n"]]],[],null,["Use responsive search ads to promote products on the [Google\nNetwork](//support.google.com/google-ads/answer/1752334). The main features of\n[responsive search ads](//support.google.com/google-ads/answer/7684791) are that\nthey let you:\n\n- Set three or more headlines and two or more descriptions that will automatically rotate into the ad to determine which work best.\n- Pin any headlines and descriptions you want so that they always appear in the ad.\n- Collect performance statistics on different combinations of headlines and descriptions so you can determine their effectiveness. The system automatically favors headline and description combinations which work well together.\n- Display customized URLs by specifying `path1` and `path2`, which are then appended to the end of your landing page domain to determine the displayed URL.\n\nFormat\n\nResponsive search ads are displayed with three headlines and two descriptions\nat serve time, plus a customizable URL based on the landing page domain and how\nyou've set up the `path1` and `path2` fields on your ad.\n\nHere's an example of what an ad like this might look like, based on the example\nshown later in the guide:\n\nHeadlines and descriptions are represented as arrays of a resource called an\n[`AdTextAsset`](/google-ads/api/reference/rpc/v20/AdTextAsset).\n\nResponsive search ads also support the new concept of pinning. If you want\nfiner control than simply allowing the system to mix and match headlines and\ndescriptions, you can pin headlines and descriptions to specific positions. For\nexample, if you want a specific headline to always show first, you can set that\n`AssetLink` to have a `pinnedField` of `HEADLINE_1`. Then, whenever that ad is\nserved, that specific text will be in the first headline position and the other\nfields will be drawn from the pool of remaining assets. If more than one asset\nis pinned to a specific position, then that position will rotate text between\nall assets that are pinned to that position.\n\nAdditional resources\n\nTo learn more about responsive search ads, check out the following Help Center\narticles.\n\n- [About responsive search ads](//support.google.com/google-ads/answer/7684791)\n\n- [Create effective Search ads](//support.google.com/google-ads/answer/6167122)"]]
