Audience is a reusable collection of focused
segments, demographic targeting, and exclusions. Audience targeting is supported
for Performance Max and
Discovery campaigns. If you
want to target audience segments directly in a Display, Search, Video, Hotel or
Standard Shopping campaign, navigate to Audience
- Audience segments
- User list segments
- Affinity or in-market segments
- Life event segments
- Detailed demographic segments
- Custom audience segments
- Household income
- Parental status
As with other resources, you can use
GoogleAdsService.SearchStream to retrieve attributes of
Audiences can be targeted in multiple ways depending on the campaign type.
Asset group signals
Ad group criterion
Discovery campaigns support adding audience ad group criterion with this
process. This campaign uses
to target audiences.
Here are the steps to set up audience targeting:
Enable audience targeting in the
use_audience_groupedto true upon creation of the ad group.
This lets you add
AdGroupCriterionwith audiences. If this value is not set to true, then your request later to target the audience will fail.
AdGroupCriterion, and set the
audienceto the resource name of the audience that was created earlier in this guide.
You can optionally set
use_audience_groupedto true upon creation of the campaign.
With this setting, you receive an error if you try to add criteria that would exclude segments and demographics at the campaign level.