Advertiser identity verification

To provide a safe and trustworthy ad ecosystem for users, and to comply with emerging regulations, Google now requires advertisers to complete one or more verification programs.

If you're required to complete a verification program, a deadline might be set for the verification process. If the deadline is passed without verification completion, your account could be paused.

You can also proactively undergo verification without being required to do so. The IdentityVerificationService offers methods to do the following:

  • Retrieve the status of the verification process for a customer account, including any deadlines
  • Start a verification process

Retrieve verification status

To retrieve the status of the advertiser identity verification process for a customer account, call the GetIdentityVerification method:

Java

This example is not yet available in Java; you can take a look at the other languages.

C#

private static IdentityVerification GetIdentityVerification(
        GoogleAdsClient client, long customerId)
{
    IdentityVerificationServiceClient identityVerificationService =
        client.GetService(Services.V16.IdentityVerificationService);

    try {
        GetIdentityVerificationResponse response =
            identityVerificationService.GetIdentityVerification(
                new GetIdentityVerificationRequest()
                {
                    CustomerId = customerId.ToString()
                }
            );

            if (response.IdentityVerification.Count == 0)
            {
                return null;
            }

            IdentityVerification identityVerification = response.IdentityVerification[0];
            string deadline =
                identityVerification.IdentityVerificationRequirement.VerificationCompletionDeadlineTime;
             IdentityVerificationProgress identityVerificationProgress =
                identityVerification.VerificationProgress;
            Console.WriteLine($"Account {customerId} has a verification completion " +
                $"deadline of {deadline} and status " +
                $"{identityVerificationProgress.ProgramStatus} for advertiser identity " +
                "verification.");

            return identityVerification;
    } catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }


}
VerifyAdvertiserIdentity.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

Python

This example is not yet available in Python; you can take a look at the other languages.

Ruby

def get_identity_verification(client, customer_id)
  response = client.service.identity_verification.get_identity_verification(
    customer_id: customer_id
  )

  return nil if response.nil? || response.identity_verification.empty?

  identity_verification = response.identity_verification.first
  deadline = identity_verification.
    identity_verification_requirement.
    verification_completion_deadline_time
  progress = identity_verification.verification_progress
  puts "Account #{customer_id} has a verification completion deadline " \
    "of #{deadline} and status #{progress.program_status} for advertiser " \
    "identity verification."

  identity_verification
end
verify_advertiser_identity.rb

Perl

sub get_identity_verification {
  my ($api_client, $customer_id) = @_;

  my $response = $api_client->IdentityVerificationService()->get({
    customerId => $customer_id
  });

  if (!defined $response->{identityVerification}) {
    printf "Account %s does not require advertiser identity verification.",
      $customer_id;
    return;
  }

  my $identity_verification = $response->{identityVerification}[0];
  my $deadline = $identity_verification->{identityVerificationRequirement}
    {verificationCompletionDeadlineTime};
  my $identity_verification_progress =
    $identity_verification->{verificationProgress};

  printf "Account %s has a verification completion deadline of %s and status " .
    "%s for advertiser identity verification.", $customer_id, $deadline,
    $identity_verification_progress->{programStatus};
  return $identity_verification;
}
verify_advertiser_identity.pl

If the customer account is enrolled in the mandatory advertiser identity verification program, the service returns a non-empty response containing a list of IdentityVerification objects. An empty response indicates that the customer account is not required to undergo advertiser identity verification.

As of v16, the Google Ads API only supports the ADVERTISER_IDENTITY_VERIFICATION program, so that would be the only item in the list.

An IdentityVerification object contains the following properties:

Start verification process

If a customer account is enrolled in the mandatory advertiser identity verification program —GetIdentityVerification returned a non-empty response with a deadline for the verification process completion, you can start a verification session by calling StartIdentityVerification:

Java

This example is not yet available in Java; you can take a look at the other languages.

C#

private static void StartIdentityVerification(GoogleAdsClient client, long customerId)
{
    IdentityVerificationServiceClient identityVerificationService =
        client.GetService(Services.V16.IdentityVerificationService);

    StartIdentityVerificationRequest request = new StartIdentityVerificationRequest()
    {
        CustomerId = customerId.ToString(),
        VerificationProgram = IdentityVerificationProgram.AdvertiserIdentityVerification
    };

    try {
        identityVerificationService.StartIdentityVerification(request);
    } catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
VerifyAdvertiserIdentity.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

Python

This example is not yet available in Python; you can take a look at the other languages.

Ruby

def start_identity_verification(client, customer_id)
  client.service.identity_verification.start_identity_verification(
    customer_id: customer_id,
    verification_program: :ADVERTISER_IDENTITY_VERIFICATION,
  )
end
verify_advertiser_identity.rb

Perl

sub start_identity_verification {
  my ($api_client, $customer_id) = @_;

  my $request =
    Google::Ads::GoogleAds::V16::Services::IdentityVerificationService::StartIdentityVerificationRequest
    ->new({
      customerId          => $customer_id,
      verificationProgram => ADVERTISER_IDENTITY_VERIFICATION
    });

  $api_client->AdvertiserIdentityVerificationService()
    ->start_identity_verification($request);
}
verify_advertiser_identity.pl

This will only succeed if there isn't another verification session in progress; once you have started a verification session, subsequent calls to GetIdentityVerification will return the action URL for the user to complete the verification process and the expiration time of the action URL.

After the expiration time has passed, you can call StartIdentityVerification again to start a new verification session.

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