Create Ads

Add responsive search ad

The best way to set up new ads in the API is to use the Add Responsive Search Ad code example in the Basic Operations folder of your client library. The sample handles all the background authentication tasks for you, and walks you through creating responsive search ads.

Java

This example is not yet available in Java; you can take a look at the other languages.
    

C#

This example is not yet available in C#; you can take a look at the other languages.
    

PHP

This example is not yet available in PHP; you can take a look at the other languages.
    

Python

#!/usr/bin/env python
# Copyright 2023 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""
This example shows how to create a complete Responsive Search ad.

Includes creation of: budget, campaign, ad group, ad group ad,
keywords, geo targeting, and image extensions.

More details on Responsive Search ads can be found here:
https://support.google.com/google-ads/answer/7684791
"""

import argparse
import sys
import uuid

import requests

from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException

# Keywords from user.
_KEYWORD_TEXT_EXACT_1 = "example of exact match"
_KEYWORD_TEXT_PHRASE_1 = "example of phrase match"
_KEYWORD_TEXT_BROAD_1 = "example of broad match"

# Geo targeting from user.
_GEO_LOCATION_1 = "Buenos aires"
_GEO_LOCATION_2 = "San Isidro"
_GEO_LOCATION_3 = "Mar del Plata"

# _LOCALE and _COUNTRY_CODE are used for geo targeting.
# _LOCALE is using ISO 639-1 format. If an invalid _LOCALE is given,
# 'es' is used by default.
_LOCALE = "es"

# A list of country codes can be referenced here:
# https://developers.google.com/google-ads/api/reference/data/geotargets
_COUNTRY_CODE = "AR"


def main(client, customer_id, omit_image_extensions, customizer_attribute_name=None):
    """
    The main method that creates all necessary entities for the example.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.

    Returns:
        A responsive search ad with all settings required to run campaign.
    """

    if customizer_attribute_name:
        customizer_attribute_resource_name = create_customizer_attribute(
            client, customer_id, customizer_attribute_name
        )

        link_customizer_attribute_to_customer(
            client, customer_id, customizer_attribute_resource_name
        )

    # Create a budget, which can be shared by multiple campaigns.
    campaign_budget = create_campaign_budget(client, customer_id)

    campaign_resource_name = create_campaign(client, customer_id, campaign_budget)

    ad_group_resource_name = create_ad_group(
        client, customer_id, campaign_resource_name
    )

    create_ad_group_ad(
        client, customer_id, ad_group_resource_name, customizer_attribute_name
    )

    add_keywords(client, customer_id, ad_group_resource_name)

    add_geo_targeting(client, customer_id, campaign_resource_name)

    # This is optional but recommended for RSA.
    # To add image extensions, the account has to follow these requirements:
    # https://support.google.com/google-ads/answer/9566341
    # If the account meets the requirements, set below variable to True.
    if omit_image_extensions:
        add_images(client, customer_id, campaign_resource_name)


def create_customizer_attribute(client, customer_id, customizer_attribute_name):
    """Creates a customizer attribute with the given customizer attribute name.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        customizer_attribute_name: the name for the customizer attribute.

    Returns:
        A resource name for a customizer attribute.
    """
    # Create a customizer attribute operation for creating a customizer
    # attribute.
    operation = client.get_type("CustomizerAttributeOperation")
    # Create a customizer attribute with the specified name.
    customizer_attribute = operation.create
    customizer_attribute.name = customizer_attribute_name
    # Specifie the type to be 'PRICE' so that we can dynamically customize the
    # part of the ad's description that is a price of a product/service we
    # advertise.
    customizer_attribute.type_ = client.enums.CustomizerAttributeTypeEnum.PRICE

    # Issue a mutate request to add the customizer attribute and prints its
    # information.
    customizer_attribute_service = client.get_service("CustomizerAttributeService")
    response = customizer_attribute_service.mutate_customizer_attributes(
        customer_id=customer_id, operations=[operation]
    )
    resource_name = response.results[0].resource_name

    print(f"Added a customizer attribute with resource name: '{resource_name}'")

    return resource_name




def link_customizer_attribute_to_customer(
    client, customer_id, customizer_attribute_resource_name
):
    """Links the customizer attribute to the customer.

    Args:
        client: an initialized GoogleAdsClient instance.
            customer_id: a client customer ID.
        customizer_attribute_resource_name: a resource name for  customizer
            attribute.
    """
    # Create a customer customizer operation.
    operation = client.get_type("CustomerCustomizerOperation")
    # Create a customer customizer with the value to be used in the responsive
    # search ad.
    customer_customizer = operation.create
    customer_customizer.customizer_attribute = customizer_attribute_resource_name
    customer_customizer.value.type_ = client.enums.CustomizerAttributeTypeEnum.PRICE
    # The ad customizer will dynamically replace the placeholder with this value
    # when the ad serves.
    customer_customizer.value.string_value = "100USD"

    customer_customizer_service = client.get_service("CustomerCustomizerService")
    # Issue a mutate request to create the customer customizer and prints its
    # information.
    response = customer_customizer_service.mutate_customer_customizers(
        customer_id=customer_id, operations=[operation]
    )
    resource_name = response.results[0].resource_name

    print(
        f"Added a customer customizer to the customer with resource name: '{resource_name}'"
    )




def create_ad_text_asset(client, text, pinned_field=None):
    """Create an AdTextAsset.
    Args:
        client: an initialized GoogleAdsClient instance.
        text: text for headlines and descriptions.
        pinned_field: to pin a text asset so it always shows in the ad.

    Returns:
        An AdTextAsset.
    """
    ad_text_asset = client.get_type("AdTextAsset")
    ad_text_asset.text = text
    if pinned_field:
        ad_text_asset.pinned_field = pinned_field
    return ad_text_asset


def create_ad_text_asset_with_customizer(client, customizer_attribute_resource_name):
    """Create an AdTextAsset.
    Args:
        client: an initialized GoogleAdsClient instance.
        customizer_attribute_resource_name: The resource name of the customizer attribute.

    Returns:
        An AdTextAsset.
    """
    ad_text_asset = client.get_type("AdTextAsset")

    # Create this particular description using the ad customizer. Visit
    # https://developers.google.com/google-ads/api/docs/ads/customize-responsive-search-ads#ad_customizers_in_responsive_search_ads
    # for details about the placeholder format. The ad customizer replaces the
    # placeholder with the value we previously created and linked to the
    # customer using CustomerCustomizer.
    ad_text_asset.text = (
        f"Just {{CUSTOMIZER.{customizer_attribute_resource_name}:10USD}}"
    )

    return ad_text_asset


def create_campaign_budget(client, customer_id):
    """Creates campaign budget resource.

    Args:
      client: an initialized GoogleAdsClient instance.
      customer_id: a client customer ID.

    Returns:
      Campaign budget resource name.
    """
    # Create a budget, which can be shared by multiple campaigns.
    campaign_budget_service = client.get_service("CampaignBudgetService")
    campaign_budget_operation = client.get_type("CampaignBudgetOperation")
    campaign_budget = campaign_budget_operation.create
    campaign_budget.name = f"Campaign budget {uuid.uuid4()}"
    campaign_budget.delivery_method = client.enums.BudgetDeliveryMethodEnum.STANDARD
    campaign_budget.amount_micros = 500000

    # Add budget.
    campaign_budget_response = campaign_budget_service.mutate_campaign_budgets(
        customer_id=customer_id, operations=[campaign_budget_operation]
    )

    return campaign_budget_response.results[0].resource_name


def create_campaign(client, customer_id, campaign_budget):
    """Creates campaign resource.

    Args:
      client: an initialized GoogleAdsClient instance.
      customer_id: a client customer ID.
      campaign_budget: a budget resource name.

    Returns:
      Campaign resource name.
    """
    campaign_service = client.get_service("CampaignService")
    campaign_operation = client.get_type("CampaignOperation")
    campaign = campaign_operation.create
    campaign.name = f"Testing RSA via API {uuid.uuid4()}"
    campaign.advertising_channel_type = client.enums.AdvertisingChannelTypeEnum.SEARCH

    # Recommendation: Set the campaign to PAUSED when creating it to prevent
    # the ads from immediately serving. Set to ENABLED once you've added
    # targeting and the ads are ready to serve.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED

    # Set the bidding strategy and budget.
    # The bidding strategy for Maximize Clicks is TargetSpend.
    # The target_spend_micros is deprecated so don't put any value.
    # See other bidding strategies you can select in the link below.
    # https://developers.google.com/google-ads/api/reference/rpc/v11/Campaign#campaign_bidding_strategy
    campaign.target_spend.target_spend_micros = 0
    campaign.campaign_budget = campaign_budget

    # Set the campaign network options.
    campaign.network_settings.target_google_search = True
    campaign.network_settings.target_search_network = True
    campaign.network_settings.target_partner_search_network = False
    # Enable Display Expansion on Search campaigns. For more details see:
    # https://support.google.com/google-ads/answer/7193800
    campaign.network_settings.target_content_network = True

    # # Optional: Set the start date.
    # start_time = datetime.date.today() + datetime.timedelta(days=1)
    # campaign.start_date = datetime.date.strftime(start_time, _DATE_FORMAT)

    # # Optional: Set the end date.
    # end_time = start_time + datetime.timedelta(weeks=4)
    # campaign.end_date = datetime.date.strftime(end_time, _DATE_FORMAT)

    # Add the campaign.
    campaign_response = campaign_service.mutate_campaigns(
        customer_id=customer_id, operations=[campaign_operation]
    )
    resource_name = campaign_response.results[0].resource_name
    print(f"Created campaign {resource_name}.")
    return resource_name


def create_ad_group(client, customer_id, campaign_resource_name):
    """Creates ad group.

    Args:
      client: an initialized GoogleAdsClient instance.
      customer_id: a client customer ID.
      campaign_resource_name: a campaign resource name.

    Returns:
      Ad group ID.
    """
    ad_group_service = client.get_service("AdGroupService")

    ad_group_operation = client.get_type("AdGroupOperation")
    ad_group = ad_group_operation.create
    ad_group.name = f"Testing RSA via API {uuid.uuid4()}"
    ad_group.status = client.enums.AdGroupStatusEnum.ENABLED
    ad_group.campaign = campaign_resource_name
    ad_group.type_ = client.enums.AdGroupTypeEnum.SEARCH_STANDARD

    # If you want to set up a max CPC bid uncomment line below.
    # ad_group.cpc_bid_micros = 10000000

    # Add the ad group.
    ad_group_response = ad_group_service.mutate_ad_groups(
        customer_id=customer_id, operations=[ad_group_operation]
    )
    ad_group_resource_name = ad_group_response.results[0].resource_name
    print(f"Created ad group {ad_group_resource_name}.")
    return ad_group_resource_name


def create_ad_group_ad(
    client, customer_id, ad_group_resource_name, customizer_attribute_name
):
    """Creates ad group ad.

    Args:
      client: an initialized GoogleAdsClient instance.
      customer_id: a client customer ID.
      ad_group_resource_name: an ad group resource name.
      customizer_attribute_name: (optional) If present, indicates the resource
        name of the customizer attribute to use in one of the descriptions

    Returns:
      Ad group ad resource name.
    """
    ad_group_ad_service = client.get_service("AdGroupAdService")

    ad_group_ad_operation = client.get_type("AdGroupAdOperation")
    ad_group_ad = ad_group_ad_operation.create
    ad_group_ad.status = client.enums.AdGroupAdStatusEnum.ENABLED
    ad_group_ad.ad_group = ad_group_resource_name

    # Set responsive search ad info.
    # https://developers.google.com/google-ads/api/reference/rpc/v11/ResponsiveSearchAdInfo

    # The list of possible final URLs after all cross-domain redirects for the ad.
    ad_group_ad.ad.final_urls.append("https://www.example.com/")

    # Set a pinning to always choose this asset for HEADLINE_1. Pinning is
    # optional; if no pinning is set, then headlines and descriptions will be
    # rotated and the ones that perform best will be used more often.

    # Headline 1
    served_asset_enum = client.enums.ServedAssetFieldTypeEnum.HEADLINE_1
    pinned_headline = create_ad_text_asset(
        client, "Headline 1 testing", served_asset_enum
    )

    # Headline 2 and 3
    ad_group_ad.ad.responsive_search_ad.headlines.extend(
        [
            pinned_headline,
            create_ad_text_asset(client, "Headline 2 testing"),
            create_ad_text_asset(client, "Headline 3 testing"),
        ]
    )

    # Description 1 and 2
    description_1 = create_ad_text_asset(client, "Desc 1 testing")
    description_2 = None

    if customizer_attribute_name:
        description_2 = create_ad_text_asset_with_customizer(
            client, customizer_attribute_name
        )
    else:
        description_2 = create_ad_text_asset(client, "Desc 2 testing")

    ad_group_ad.ad.responsive_search_ad.descriptions.extend(
        [description_1, description_2]
    )

    # Paths
    # First and second part of text that can be appended to the URL in the ad.
    # If you use the examples below, the ad will show
    # https://www.example.com/all-inclusive/deals
    ad_group_ad.ad.responsive_search_ad.path1 = "all-inclusive"
    ad_group_ad.ad.responsive_search_ad.path2 = "deals"

    # Send a request to the server to add a responsive search ad.
    ad_group_ad_response = ad_group_ad_service.mutate_ad_group_ads(
        customer_id=customer_id, operations=[ad_group_ad_operation]
    )

    for result in ad_group_ad_response.results:
        print(
            f"Created responsive search ad with resource name "
            f'"{result.resource_name}".'
        )


def add_keywords(client, customer_id, ad_group_resource_name):
    """Creates keywords.

    Creates 3 keyword match types: EXACT, PHRASE, and BROAD.

    EXACT: ads may show on searches that ARE the same meaning as your keyword.
    PHRASE: ads may show on searches that INCLUDE the meaning of your keyword.
    BROAD: ads may show on searches that RELATE to your keyword.
    For smart bidding, BROAD is the recommended one.

    Args:
      client: an initialized GoogleAdsClient instance.
      customer_id: a client customer ID.
      ad_group_resource_name: an ad group resource name.
    """
    ad_group_criterion_service = client.get_service("AdGroupCriterionService")

    operations = []
    # Create keyword 1.
    ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
    ad_group_criterion = ad_group_criterion_operation.create
    ad_group_criterion.ad_group = ad_group_resource_name
    ad_group_criterion.status = client.enums.AdGroupCriterionStatusEnum.ENABLED
    ad_group_criterion.keyword.text = _KEYWORD_TEXT_EXACT_1
    ad_group_criterion.keyword.match_type = client.enums.KeywordMatchTypeEnum.EXACT

    # Uncomment the below line if you want to change this keyword to a negative target.
    # ad_group_criterion.negative = True

    # Optional repeated field
    # ad_group_criterion.final_urls.append('https://www.example.com')

    # Add operation
    operations.append(ad_group_criterion_operation)

    # Create keyword 2.
    ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
    ad_group_criterion = ad_group_criterion_operation.create
    ad_group_criterion.ad_group = ad_group_resource_name
    ad_group_criterion.status = client.enums.AdGroupCriterionStatusEnum.ENABLED
    ad_group_criterion.keyword.text = _KEYWORD_TEXT_PHRASE_1
    ad_group_criterion.keyword.match_type = client.enums.KeywordMatchTypeEnum.PHRASE

    # Uncomment the below line if you want to change this keyword to a negative target.
    # ad_group_criterion.negative = True

    # Optional repeated field
    # ad_group_criterion.final_urls.append('https://www.example.com')

    # Add operation
    operations.append(ad_group_criterion_operation)

    # Create keyword 3.
    ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
    ad_group_criterion = ad_group_criterion_operation.create
    ad_group_criterion.ad_group = ad_group_resource_name
    ad_group_criterion.status = client.enums.AdGroupCriterionStatusEnum.ENABLED
    ad_group_criterion.keyword.text = _KEYWORD_TEXT_BROAD_1
    ad_group_criterion.keyword.match_type = client.enums.KeywordMatchTypeEnum.BROAD

    # Uncomment the below line if you want to change this keyword to a negative target.
    # ad_group_criterion.negative = True

    # Optional repeated field
    # ad_group_criterion.final_urls.append('https://www.example.com')

    # Add operation
    operations.append(ad_group_criterion_operation)

    # Set all operations together.
    campaign_criterion_operations = operations

    # Add keywords
    ad_group_criterion_response = ad_group_criterion_service.mutate_ad_group_criteria(
        customer_id=customer_id,
        operations=[*campaign_criterion_operations],
    )
    for result in ad_group_criterion_response.results:
        print("Created keyword " f"{result.resource_name}.")


def add_geo_targeting(client, customer_id, campaign_resource_name):
    """Creates geo targets.

    Args:
      client: an initialized GoogleAdsClient instance.
      customer_id: a client customer ID.
      campaign_resource_name: an campaign resource name.

    Returns:
      Geo targets.
    """
    geo_target_constant_service = client.get_service("GeoTargetConstantService")

    # Search by location names from
    # GeoTargetConstantService.suggest_geo_target_constants() and directly
    # apply GeoTargetConstant.resource_name.
    gtc_request = client.get_type("SuggestGeoTargetConstantsRequest")
    gtc_request.locale = _LOCALE
    gtc_request.country_code = _COUNTRY_CODE

    # The location names to get suggested geo target constants.
    gtc_request.location_names.names.extend(
        [_GEO_LOCATION_1, _GEO_LOCATION_2, _GEO_LOCATION_3]
    )

    results = geo_target_constant_service.suggest_geo_target_constants(gtc_request)

    operations = []
    for suggestion in results.geo_target_constant_suggestions:
        print(
            f"geo_target_constant: {suggestion.geo_target_constant} "
            f"is found in _LOCALE ({suggestion.locale}) "
            f"with reach ({suggestion.reach}) "
            f"from search term ({suggestion.search_term})."
        )
        # Create the campaign criterion for location targeting.
        campaign_criterion_operation = client.get_type("CampaignCriterionOperation")
        campaign_criterion = campaign_criterion_operation.create
        campaign_criterion.campaign = campaign_resource_name
        campaign_criterion.location.geo_target_constant = (
            suggestion.geo_target_constant.resource_name
        )
        operations.append(campaign_criterion_operation)

    campaign_criterion_service = client.get_service("CampaignCriterionService")
    campaign_criterion_response = campaign_criterion_service.mutate_campaign_criteria(
        customer_id=customer_id, operations=[*operations]
    )

    for result in campaign_criterion_response.results:
        print(f'Added campaign criterion "{result.resource_name}".')


def add_images(client, customer_id, campaign_resource_name):
    # Step 6.1 - Add Image Asset.

    # Download PNG image from URL.
    url = "https://gaagl.page.link/bjYi"
    image_content = requests.get(url).content

    asset_service = client.get_service("AssetService")
    asset_operation = client.get_type("AssetOperation")
    asset = asset_operation.create
    asset.type_ = client.enums.AssetTypeEnum.IMAGE

    # Data field is the raw bytes data of an image.
    asset.image_asset.data = image_content
    asset.image_asset.file_size = len(image_content)

    # MIME type of the image (IMAGE_JPEG, IMAGE_PNG, etc.).
    # See more types on the link below.
    # https://developers.google.com/google-ads/api/reference/rpc/v11/MimeTypeEnum.MimeType
    asset.image_asset.mime_type = client.enums.MimeTypeEnum.IMAGE_PNG
    # Use your favorite image library to determine dimensions
    asset.image_asset.full_size.height_pixels = 1200
    asset.image_asset.full_size.width_pixels = 1200
    asset.image_asset.full_size.url = url
    # Provide a unique friendly name to identify your asset.
    # When there is an existing image asset with the same content but a different
    # name, the new name will be dropped silently.
    asset.name = f"Testing Image via API {uuid.uuid4()}"

    mutate_asset_response = asset_service.mutate_assets(
        customer_id=customer_id, operations=[asset_operation]
    )
    print("Uploaded file(s):")
    for row in mutate_asset_response.results:
        print(f"\tResource name: {row.resource_name}")

    image_asset_resource_name = mutate_asset_response.results[0].resource_name

    # Step 6.2 - Create Image Extension
    extension_feed_item_service = client.get_service("ExtensionFeedItemService")
    extension_feed_item_operation = client.get_type("ExtensionFeedItemOperation")
    extension_feed_item = extension_feed_item_operation.create
    extension_feed_item.image_feed_item.image_asset = image_asset_resource_name

    extension_feed_response = extension_feed_item_service.mutate_extension_feed_items(
        customer_id=customer_id, operations=[extension_feed_item_operation]
    )
    image_resource_name = extension_feed_response.results[0].resource_name

    print("Created an image extension with resource name: " f"'{image_resource_name}'")

    # Step 6.3 - Link Image Extension to RSA
    campaign_extension_setting_service = client.get_service(
        "CampaignExtensionSettingService"
    )
    campaign_extension_setting_operation = client.get_type(
        "CampaignExtensionSettingOperation"
    )
    ces = campaign_extension_setting_operation.create
    ces.campaign = campaign_resource_name
    ces.extension_type = client.enums.ExtensionTypeEnum.IMAGE
    ces.extension_feed_items.append(image_resource_name)

    campaign_extension_response = (
        campaign_extension_setting_service.mutate_campaign_extension_settings(
            customer_id=customer_id,
            operations=[campaign_extension_setting_operation],
        )
    )

    print(
        "Created a campaign extension setting with resource name: "
        f"'{campaign_extension_response.results[0].resource_name}'"
    )


if __name__ == "__main__":
    # GoogleAdsClient will read the google-ads.yaml configuration file in the
    # home directory if none is specified.
    googleads_client = GoogleAdsClient.load_from_storage(version="v15")

    parser = argparse.ArgumentParser(
        description=("Creates a Responsive Search Ad for specified customer.")
    )
    # The following argument(s) should be provided to run the example.
    parser.add_argument(
        "-c",
        "--customer_id",
        type=str,
        required=True,
        help="The Google Ads customer ID.",
    )
    parser.add_argument(
        "-o",
        "--omit_image_extensions",
        type=bool,
        default=False,
        help="Whether or not the campaign will use image extensions.",
    )

    # The name of the customizer attribute used in the ad customizer, which
    # must be unique for a given customer account. To run this example multiple
    # times, specify a unique value as a command line argument. Note that there is
    # a limit for the number of enabled customizer attributes in one account
    # For more details visit:
    # https://developers.google.com/google-ads/api/docs/ads/customize-responsive-search-ads#rules_and_limitations
    parser.add_argument(
        "-n",
        "--customizer_attribute_name",
        type=str,
        default=None,
        help=(
            "The name of the customizer attribute to be created. The name must "
            "be unique across a client account, so be sure not to use "
            "the same value more than once."
        ),
    )

    args = parser.parse_args()

    try:
        main(
            googleads_client,
            args.customer_id,
            args.omit_image_extensions,
            args.customizer_attribute_name,
        )
    except GoogleAdsException as ex:
        print(
            f'Request with ID "{ex.request_id}" failed with status '
            f'"{ex.error.code().name}" and includes the following errors:'
        )
        for error in ex.failure.errors:
            print(f'Error with message "{error.message}".')
            if error.location:
                for field_path_element in error.location.field_path_elements:
                    print(f"\t\tOn field: {field_path_element.field_name}")
        sys.exit(1)

      

Ruby

This example is not yet available in Ruby; you can take a look at the other languages.
    

Perl

This example is not yet available in Perl; you can take a look at the other languages.