Audience targeting

Audience targeting in Demand Gen campaigns has some unique features that other campaign types don't support.

One is Lookalike audience segments, which you can use to target audiences that are similar and share characteristics with others.

You can read more about Lookalike segments in the help center article on how to "Use Lookalike segments to grow your audience".

Additionally, you can set up audience targeting at the ad group level using AdGroupCriterion.