Google Ads provides several asset optimizations that can be performed automatically to improve the ad strength of your ads.
These range from automatically creating image assets with a preview of an ad's landing page, to optimizing video assets for different formats and different lengths.
Each asset automation setting has an asset_automation_type,
which defines the type of asset automation it represents, and an asset_automation_status,
which represents whether the automation is enabled or disabled.
Some asset automations are configured at the campaign level, while others are set at the ad group ad level.
Campaign-level asset automation settings
These configure an asset automation for an entire campaign. Not all of them are available for every campaign type: refer to the reference documentation for further details.
| Asset automation type | Supported campaign types | Default |
|---|---|---|
| FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION | Performance Max, Search | Enabled for Performance Max, disabled for Search |
| GENERATE_ENHANCED_YOUTUBE_VIDEOS | Performance Max | Enabled |
| GENERATE_IMAGE_ENHANCEMENT | Performance Max | Enabled for Performance Max, disabled for Search |
| GENERATE_IMAGE_EXTRACTION | Performance Max | The account-level Dynamic Image Extension control value. |
| TEXT_ASSET_AUTOMATION | Performance Max, Search | Enabled for Performance Max, disabled for Search |
Ad-level asset automation settings
These configure an asset automation for a single ad. Not all of them are available for every ad type: refer to the reference documentation for further details.
| Asset automation type | Supported ad types | Default |
|---|---|---|
| GENERATE_DESIGN_VERSIONS_FOR_IMAGES | DemandGenMultiAssetAd | Enabled |
| GENERATE_LANDING_PAGE_PREVIEW | DemandgenVideoResponsiveAd | Disabled |
| GENERATE_SHORTER_YOUTUBE_VIDEOS | DemandGenVideoResponsiveAd | Enabled |
| GENERATE_VERTICAL_YOUTUBE_VIDEOS | DemandGenVideoResponsiveAd | Enabled |
| GENERATE_VIDEOS_FROM_OTHER_ASSETS | DemandGenMultiAssetAds | Enabled |