Supported Entities

The following table summarizes the support for individual fields of Upgraded URLs in various Google Ads entities.

Google Ads Entity Final URL Final mobile URL Final app URL Custom parameters Tracking template
Customer Checkmark
Campaign Checkmark Checkmark
AdGroup Checkmark Checkmark
Ad Checkmark Checkmark Checkmark Checkmark Checkmark
AdGroupCriterion Checkmark Checkmark Checkmark Checkmark Checkmark
FeedItem (Sitelink) Checkmark Checkmark Checkmark Checkmark Checkmark

Sitelinks support Upgraded URLs using FeedItem attributes. The relevant placeholders can be found in PlaceholderType and SitelinkPlaceholderField.

The FeedItem's url_custom_parameters property allows you to set custom parameters.

Review policy for supported entities

Changes to Upgraded URL fields may trigger an editorial review, preventing your ads from serving until the review is complete, depending on the entity type:

Google Ads Entity Final URL Final mobile URL Final app URL Custom parameters Tracking template
Customer N/A N/A N/A N/A

Serving

Campaign N/A N/A N/A

Serving

Serving

AdGroup N/A N/A N/A

Serving

Serving

AdGroupCriterion

Stopped

Stopped

Stopped

Stopped

Stopped

FeedItem

Stopped

Stopped

Stopped

Stopped

Stopped

Ad

Stopped

Stopped

Stopped

Stopped

Stopped