AI-generated Key Takeaways
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Things to do ads are automatically created and target travelers showcasing activities, tours, and attractions.
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While campaign and ad group management is possible through the Google Ads API, product feed and pricing updates must be done in the Things to do Center.
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Access to the Things to do Center console and the associated account ID are prerequisites for using this feature.
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This guide provides steps for creating and managing Things to do ad campaigns through the Google Ads API, including campaign, ad group, ad, and listing group creation, along with reporting functionalities.
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This feature is currently only available to allowlisted accounts, requiring contact with a Google representative for access.
A Things to do ad is an ad type that is created automatically by the system based on your provided business information and product feeds. It lets you target travelers by showing your activities, tours, attractions, and so on. Learn more about Things to do ads
With Google Ads API and Google Ads, you can perform many of the tasks, such as creating, updating, or deleting:
- Campaigns
- Campaign bidding strategies
- Campaign budgets
- Ad groups
- Listing groups
However, the following tasks can't yet be done with the Google Ads API and can only be completed in Things to do Center:
- Create, update, delete product feeds
- Create, update, delete pricing information
Consult Google Things to do for the periodic maintenance tasks that you need to perform on your product data.
Prerequisites
- Access to Things to do Center console
- The ID of the Things to do Center account, which will be available once you have access to Things to do Center console. You need this account ID to link your Google Ads account with the Things to do Center account and to start creating campaigns.
This guide describes the steps necessary to create campaigns, ad groups, and ads with the Google Ads API: