Segmentation in the Google Ads Query Language (GAQL)
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In the Google Ads Query Language (GAQL), segmenting a reporting query can serve
numerous purposes including data selection and providing implicit GROUP BY
functionality. In this episode we’ll describe the effects of adding segments to
your GAQL queries.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-20 UTC."],[[["\u003cp\u003eGAQL segments allow for refining data selection within reporting queries.\u003c/p\u003e\n"],["\u003cp\u003eUtilizing segments in GAQL provides an implicit grouping of data, similar to a "GROUP BY" clause in SQL.\u003c/p\u003e\n"],["\u003cp\u003eThis episode focuses on demonstrating how adding segments to your queries affects the results.\u003c/p\u003e\n"]]],[],null,["# Segmentation in the Google Ads Query Language (GAQL)\n\nIn the Google Ads Query Language (GAQL), segmenting a reporting query can serve\nnumerous purposes including data selection and providing implicit GROUP BY\nfunctionality. In this episode we'll describe the effects of adding segments to\nyour GAQL queries.\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e"]]
