Responsive Display Ads

Responsive display ads are generated from a set of assets (images, headlines, descriptions, etc.) for the Google Display Network.

The main features of responsive display ads are:

  • You can upload your assets and Google will use a machine learning model to determine the optimal combination to show ads.
  • Multiple assets can be uploaded per asset type. The ads that Google assembles automatically adjust their size, appearance, and format to fit just about any available ad space.
  • You can attach a feed to your campaigns to use responsive display ads with dynamic remarketing.


Here's an example of what an ad like this might look like, based on the example shown later in the guide:

Additional resources

To learn more about responsive display ads, check out the following Help Center articles.