Stay organized with collections
Save and categorize content based on your preferences.
ReachPlanService enables media agencies and
third-party media planning software companies to accurately forecast the
commercial reach of video campaigns on YouTube and Google Video Partners. Media
planners can use the service to answer questions such as:
How much investment on YouTube would it take to meet a campaign's reach goals?
How much of a target audience could a campaign reach for a given budget?
What is the optimal budget allocation between YouTube and other media channels
if I have a campaign optimizing for reach?
If you haven't already, complete Get started
to ensure that you're able to connect to the Google Ads API prior to trying to
connect to ReachPlanService.
Eligibility requirements
ReachPlanService is a private component of the Google Ads API offered with a
non-exclusive, royalty-free data license. Signed partners can use the standard
Google Ads client libraries to generate media plans. To
be eligible, partners must satisfy the following conditions:
Have a planning tool or user interface that will integrate the API.
Use the API to produce media plans and estimate campaign reach and cost.
Complete a pre-screen assessment as outlined below.
Follow data usage requirements and be willing to undergo periodic data audits.
Sign a data-licensing agreement that legally enforces data usage
requirements.
Contact your Google representative for more information.
Pre-screen assessment
Partners must complete a pre-screen assessment for each planning tool that would
use the API. Google then assesses the data security, methodologies, and outputs
of planning tools with questions such as:
How are users authenticated?
How is the usage of your tool tracked?
When building plans, which metrics can users optimize? For example: reach,
impact, impressions, frequency.
How does your tool deduplicate channels?
Does your tool apply a default weight or effectiveness score to
each channel in a plan?
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-20 UTC."],[[["\u003cp\u003e\u003ccode\u003eReachPlanService\u003c/code\u003e allows media agencies and planning software companies to forecast the reach of video campaigns on YouTube and Google Video Partners.\u003c/p\u003e\n"],["\u003cp\u003eThe service helps determine budget allocation for reach optimization and the investment needed to achieve campaign reach goals.\u003c/p\u003e\n"],["\u003cp\u003eAccess to \u003ccode\u003eReachPlanService\u003c/code\u003e is restricted to allowlisted accounts, requiring partners to meet eligibility criteria and complete a pre-screen assessment.\u003c/p\u003e\n"],["\u003cp\u003eEligibility includes having a planning tool, using the API for media planning, adhering to data usage requirements, and signing a data-licensing agreement.\u003c/p\u003e\n"],["\u003cp\u003eGoogle assesses partner planning tools on data security, methodologies, and outputs through a pre-screen assessment.\u003c/p\u003e\n"]]],[],null,["| **Important:** This feature is available to allowlisted accounts only. Contact your Google representative if you need access to the feature.\n\n\u003cbr /\u003e\n\n[`ReachPlanService`](/google-ads/api/reference/rpc/v20/ReachPlanService) enables media agencies and\nthird-party media planning software companies to accurately forecast the\ncommercial reach of video campaigns on YouTube and Google Video Partners. Media\nplanners can use the service to answer questions such as:\n\n- How much investment on YouTube would it take to meet a campaign's reach goals?\n- How much of a target audience could a campaign reach for a given budget?\n- What is the optimal budget allocation between YouTube and other media channels if I have a campaign optimizing for reach?\n\n[Reach Planner](//ads.google.com/intl/en_in/home/tools/reach-planner/)\nwithin the [Google Ads web interface](//ads.google.com) contains many of the same\nfeatures.\n\nIf you haven't already, complete [Get started](/google-ads/api/docs/get-started/introduction)\nto ensure that you're able to connect to the Google Ads API prior to trying to\nconnect to `ReachPlanService`.\n\nEligibility requirements\n\n`ReachPlanService` is a private component of the Google Ads API offered with a\nnon-exclusive, royalty-free data license. Signed partners can use the standard\n[Google Ads client libraries](/google-ads/api/docs/client-libs) to generate media plans. To\nbe eligible, partners must satisfy the following conditions:\n\n- Have a planning tool or user interface that will integrate the API.\n- Use the API to produce media plans and estimate campaign reach and cost.\n- Complete a pre-screen assessment as outlined below.\n- Follow data usage requirements and be willing to undergo periodic data audits.\n- Sign a data-licensing agreement that legally enforces data usage requirements.\n- Accept the Google Ads API [terms of service](/google-ads/api/terms).\n\nContact your Google representative for more information.\n\nPre-screen assessment\n\nPartners must complete a pre-screen assessment for each planning tool that would\nuse the API. Google then assesses the data security, methodologies, and outputs\nof planning tools with questions such as:\n\n- How are users authenticated?\n- How is the usage of your tool tracked?\n- When building plans, which metrics can users optimize? For example: reach, impact, impressions, frequency.\n- How does your tool deduplicate channels?\n- Does your tool apply a default *weight* or *effectiveness score* to each channel in a plan?"]]
