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The Google Ads API has access levels associated with the developer
token, and uses an application review process to grant various access
levels. It's important to plan and obtain the correct access levels before
productionizing your application.
A common scenario is that your application development starts with
Basic Access, but then outgrows its quota limits over time. At that
point, you should apply for Standard Access. Since the review
process could take days or sometimes weeks to complete, request the Standard
Access upgrade well before you actually need the increased quota limits.
Google may require that your app provide certain capabilities or features as
listed in the Required Minimum Functionality (RMF). When using the
Google Ads API, the RMF only applies to developer tokens with Standard Access. Make
sure you review these requirements in advance to avoid additional delays around
building the necessary features in your app.
Pricing
The Google Ads API is free to use; there are no charges for using the Google Ads API at either
the Basic Access, or Standard Access levels. However, if you are subject to
Required Minimum Functionality (RMF), the API Review Team will audit
your tool for compliance. If the audit results in a finding of
non-compliance, you may be required to pay non-compliance fees.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-07-11 UTC."],[[["The Google Ads API uses access levels, including Basic and Standard, associated with your developer token and requires an application review process."],["Plan for and obtain the correct access levels early in development, especially if anticipating needing Standard Access, as the review process can take time."],["Applications with Standard Access must meet the Required Minimum Functionality (RMF) guidelines, so review these requirements to ensure your application's compliance and avoid delays."]]],[]]
