Google Ads API is returning to beta status. Please read our blog post for more details.

Rate Sheet and Non-Compliance Fees

Basic access
This is the default access level for all approved developer tokens. Basic access level allows the developer token to execute up to 15,000 operations per day. get operations are limited to 1,000 per day.
Standard access
Standard access allows the developer token to execute an unlimited number of operations. Such tokens are however still subject to the daily limit of 1,000 get operations. Developers can request this access level by completing the standard access application.

There is no charge for either access level.

API Operations

A get operation is counted as one operation, regardless of the number of results objects. For a mutate, each mutated item counts as one operation. The following table gives some examples of the accounting:

API request Operations counted towards Daily Limit
Operation: get

Count: 53 ad groups

Service: AdgroupAdService

1
Operation: mutate

Count: 2 ad groups

Service: AdgroupAdService

2

GoogleAdsService.Search requests with the page_token field set does not count towards the Basic Access limit.

Non-compliance fees

When the Google Ads API exits beta status, non-compliance fees will take effect.

If you are subject to Required Minimum Functionality, the API Review Team will audit your tool to ensure compliance. If the audit results in a finding of non-compliance, you will receive notice that the enforcement period has begun according to the following schedule:

Day 1 Notice of non-compliance 30-day "fix-it" period begins
Day 30 30-day fix-it period ends If you are fully compliant with RMF, you will not incur any fees
Day 31 Notice of continued non-compliance + first bill for non-compliance fee Non-compliance fees (details below) are due in 30 days
Day 60 First bill for non-compliance fee is due If you are fully compliant with RMF and you have paid your non-compliance fees in full, the enforcement period ends
Day 61 Notice of continued non-compliance + second bill for non-compliance fee Non-compliance fees (details below) are due in 30 days
Day 90 Second bill for non-compliance fee is due If you are fully compliant with RMF and you have paid your non-compliance fees in full, the enforcement period ends
Day 91 Final notice of continued non-compliance + Final notice that tool may be downgraded to Basic Access Final deadline for compliance ends 30 days after Final notice
Day 120 Final compliance deadline
Day 121 Notice of Downgrade to Basic Access Tools may regain Standard Access only if compliant with RMF and only if all non-compliance fees have been paid in full

Non-compliance fees are calculated as follows:

  • The fee is based on the number of operations (or the number of GoogleAdsService.Search requests) during the previous 30-day period, either 1 USD for every 25,000 operations or 1 USD for every 25,000 GoogleAdsService.Search requests, whichever is greater. The resulting calculation will be rounded up to 1,000 USD (if below 1,000 USD) and capped at 25,000 USD. Total non-compliance fees during any review cycle shall be capped at 50,000 USD according to the audit schedule above.

  • Once a bill is issued for non-compliance, it must be paid in full, or your token may be downgraded to Basic Access or revoked.

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Google Ads API Beta
Google Ads API Beta
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