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The Google Ads API currently supports several targeting options at the campaign and
ad group level. Depending on the criteria type, you can use the Google Ads API to:
Target or exclude criteria at the campaign or ad group level.
Set absolute bids for specific criteria at the ad group level.
Modify bids for criteria at the campaign or ad group level.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-07-11 UTC."],[[["The Google Ads API allows for targeting or excluding specific criteria at both the campaign and ad group levels."],["You can use the API to establish absolute bids for specific criteria within ad groups."],["Bid adjustments for criteria are possible at both the campaign and ad group levels through the Google Ads API."]]],[]]
