The Google Ads API is the next generation of the AdWords API. It can be accessed via gRPC and JSON REST from a variety of client environments. It will eventually have feature parity with the AdWords API.
The beta program provides a sneak peek into the Google Ads API. Initial capabilities include AdWords Search campaign creation, management, and reporting; and, client libraries are available in the following languages:
Google Ads API is currently in beta. You must sign up for an AdWords API developer token before applying for access. Use your existing developer token for the Google Ads API, don't apply for a new one.
Google Ads API
The Google Ads API is the modern programmatic interface to AdWords. It enables developers to interact directly with the AdWords platform, vastly increasing the efficiency of managing large or complex AdWords accounts and campaigns. Some typical use cases include:
- Automated account management
- Custom reporting
- Ad management based on inventory
- Bid management based on business data
With the Google Ads API you can build software that manages accounts from the customer level down to the keyword level. The API can do what the AdWords UI does, but programmatically.
Types of companies that can benefit from the Google Ads API include:
- Ad agencies
- Search Engine Marketing (SEM) companies
- Big brands managing a large number of accounts, with needs beyond what's possible within the AdWords UI.