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enum AttributionModelType (v201809)

Attribution models describing how to distribute credit for a particular conversion across potentially many prior interactions. See https://support.google.com/adwords/answer/6259715 for more information about attribution modeling in AdWords.


Namespace
https://adwords.google.com/api/adwords/cm/v201809
Enumeration Description
UNKNOWN
LAST_CLICK Attributes all credit for a conversion to its last click.
FIRST_CLICK Attributes all credit for a conversion to its first click.
LINEAR Attributes credit for a conversion equally across all of its clicks.
TIME_DECAY Attributes exponentially more credit for a conversion to its more recent clicks (half-life is 1 week).
U_SHAPED Attributes 40% of the credit for a conversion to its first and last clicks. Remaining 20% is evenly distributed across all other clicks.
DATA_DRIVEN Flexible model that uses machine learning to determine the appropriate distribution of credit among clicks.