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type TargetingSettingDetail (v201809)

Specifies if criteria of this type group should be used to restrict targeting, or if ads can serve anywhere and criteria are only used in determining the bid.

For more information, see Targeting Settings.


Namespace
https://adwords.google.com/api/adwords/cm/v201809

Field

criterionTypeGroup

CriterionTypeGroup

The criterion type group that these settings apply to.


Enumerations
KEYWORD
Criteria for targeting keywords. e.g. 'mars cruise' KEYWORD may be used as a content bid dimension. Keywords are always a targeting dimension, so may not be set as a target "ALL" dimension with TargetRestriction.
USER_INTEREST_AND_LIST
Criteria for targeting lists of users. Lists may represent users with particular interests, or they may represent users who have interacted with an advertiser's site in particular ways.
VERTICAL
Criteria for targeting similar categories of placements, e.g. 'category::Animals>Pets' Used only for content network targeting.
GENDER
Criteria for targeting gender.
AGE_RANGE
Criteria for targeting age ranges.
PLACEMENT
Criteria for targeting placements. aka Website. e.g. 'www.flowers4sale.com' This group also includes mobile applications and mobile app categories.
PARENT
Criteria for parental status targeting.
INCOME_RANGE
Criteria for income range targeting.
NONE
Special criteria type group used to reset the existing value of AdGroup's contentBidCriterionTypeGroup.
UNKNOWN

This field is required and should not be null.

targetAll

xsd:boolean

If true, criteria of this type can be used to modify bidding but will not restrict targeting of ads. This is equivalent to "Bid only" in the AdWords user interface. If false, restricts your ads to showing only for the criteria you have selected for this CriterionTypeGroup. This is equivalent to "Target and Bid" in the AdWords user interface. The default setting for a CriterionTypeGroup is false ("Target and Bid").

This field is required and should not be null.

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