enum AdvertisingChannelSubType (v201802)

A non-mutable specialization of an Advertising Channel.


Namespace
https://adwords.google.com/api/adwords/cm/v201802
Enumeration Description
UNKNOWN
SEARCH_MOBILE_APP Mobile App Campaigns for Search
DISPLAY_MOBILE_APP Mobile App Campaigns for Display
SEARCH_EXPRESS AdWords Express campaigns for search.
DISPLAY_EXPRESS AdWords Express campaigns for display.
UNIVERSAL_APP_CAMPAIGN Campaigns specialized for advertising mobile app installations, that targets multiple advertising channels across search, display and youtube. Google manages the keywords and ads for these campaigns.
SHOPPING_UNIVERSAL_ADS Campaign type for retail advertising, that targets multiple advertising channels across Search, Google Display Network, and YouTube. It optimizes automatically towards the retailer's business objectives.
DISPLAY_GMAIL_AD Gmail Ad Campaigns

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