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type EnhancedCpcBiddingScheme (v201802)

Enhanced CPC is a bidding strategy that raises your bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely. This bidding scheme does not support criteria level bidding strategy overrides.



BiddingScheme (inherited)



Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.


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