Share your feedback about the Google Ads (AdWords) API. Take the 2021 AdWords API and Google Ads API Annual Survey.

ConversionAction

A conversion action.

Fields

resource_name

string

Immutable. The resource name of the conversion action. Conversion action resource names have the form:

customers/{customer_id}/conversionActions/{conversion_action_id}

status

ConversionActionStatus

The status of this conversion action for conversion event accrual.

type

ConversionActionType

Immutable. The type of this conversion action.

origin

ConversionOrigin

Output only. The conversion origin of this conversion action.

primary_for_goal

bool

If a conversion action’s primary_for_goal bit is false, the conversion action is non-biddable for all campaigns regardless of their customer conversion goal or campaign conversion goal. However, custom conversion goals do not respect primary_for_goal, so if a campaign has a custom conversion goal configured with a primary_for_goal = false conversion action, that conversion action is still biddable.

category

ConversionActionCategory

The category of conversions reported for this conversion action.

value_settings

ValueSettings

Settings related to the value for conversion events associated with this conversion action.

counting_type

ConversionActionCountingType

How to count conversion events for the conversion action.

attribution_model_settings