開始使用

您必須在 Google Ads 轉換帳戶中啟用轉換追蹤，才能記錄轉換。本指南將詳細說明如何確認是否已啟用轉換追蹤功能、啟用轉換追蹤功能 (如果尚未啟用)，以及擷取現有轉換動作的相關資訊。

您也必須採取額外步驟，才能追蹤大多數轉換動作。如要進一步瞭解各種轉換動作類型及其相關規定，請參閱建立轉換動作指南。

設定網站以追蹤轉換

如果您要開始進行離線轉換匯入整合，請先按照「為待開發客戶強化轉換設定 Google 代碼」指南中的步驟，設定網站以追蹤待開發客戶強化轉換。您也可以按照「設定 Google 代碼管理工具，以使用待開發客戶強化轉換」指南中的步驟，使用 Google 代碼管理工具設定網站。

在 Google Ads 轉換帳戶中啟用轉換追蹤

擷取轉換追蹤設定的相關資訊

您可以查詢 ConversionTrackingSetting 的 Customer 資源，檢查帳戶的轉換追蹤設定，並確認已啟用轉換追蹤。使用 GoogleAdsService.SearchStream 發出下列查詢：

SELECT
  customer.conversion_tracking_setting.google_ads_conversion_customer,
  customer.conversion_tracking_setting.conversion_tracking_status,
  customer.conversion_tracking_setting.conversion_tracking_id,
  customer.conversion_tracking_setting.cross_account_conversion_tracking_id
FROM customer

google_ads_conversion_customer 欄位會指出為這位客戶建立及管理轉換的 Google Ads 帳戶。如果客戶使用跨帳戶轉換追蹤，這個 ID 就是管理員帳戶的 ID。如要建立及管理轉換，Google Ads 轉換客戶 ID 應設為 Google Ads API 要求中的 customer_id。請注意，即使未啟用轉換追蹤，這個欄位也會填入資料。

conversion_tracking_status 欄位會指出轉換追蹤是否已啟用，以及帳戶是否使用跨帳戶轉換追蹤。

在 Google Ads 轉換顧客下方建立轉換動作

如果 conversion_tracking_status 值為 NOT_CONVERSION_TRACKED，表示帳戶未啟用轉換追蹤。在 Google Ads 轉換帳戶中建立至少一個 ConversionAction，即可啟用轉換追蹤功能，如以下範例所示。或者，您也可以按照說明中心中所列的操作說明，在 UI 中建立轉換動作，並啟用所需的轉換類型。

請注意，透過 Google Ads API 傳送時，系統會自動啟用強化轉換，但您可以透過 Google Ads 使用者介面停用這項功能。

程式碼範例

Java

private void runExample(GoogleAdsClient googleAdsClient, long customerId) {

  // Creates a ConversionAction.
  ConversionAction conversionAction =
      ConversionAction.newBuilder()
          // Note that conversion action names must be unique. If a conversion action already
          // exists with the specified conversion_action_name the create operation will fail with
          // a ConversionActionError.DUPLICATE_NAME error.
          .setName("Earth to Mars Cruises Conversion #" + getPrintableDateTime())
          .setCategory(ConversionActionCategory.DEFAULT)
          .setType(ConversionActionType.WEBPAGE)
          .setStatus(ConversionActionStatus.ENABLED)
          .setViewThroughLookbackWindowDays(15L)
          .setValueSettings(
              ValueSettings.newBuilder()
                  .setDefaultValue(23.41)
                  .setAlwaysUseDefaultValue(true)
                  .build())
          .build();

  // Creates the operation.
  ConversionActionOperation operation =
      ConversionActionOperation.newBuilder().setCreate(conversionAction).build();

  try (ConversionActionServiceClient conversionActionServiceClient =
      googleAdsClient.getLatestVersion().createConversionActionServiceClient()) {
    MutateConversionActionsResponse response =
        conversionActionServiceClient.mutateConversionActions(
            Long.toString(customerId), Collections.singletonList(operation));
    System.out.printf("Added %d conversion actions:%n", response.getResultsCount());
    for (MutateConversionActionResult result : response.getResultsList()) {
      System.out.printf(
          "New conversion action added with resource name: '%s'%n", result.getResourceName());
    }
  }
}
AddConversionAction.java
      

C#

public void Run(GoogleAdsClient client, long customerId)
{
    // Get the ConversionActionService.
    ConversionActionServiceClient conversionActionService =
        client.GetService(Services.V20.ConversionActionService);

    // Note that conversion action names must be unique.
    // If a conversion action already exists with the specified name the create operation
    // will fail with a ConversionAction.DUPLICATE_NAME error.
    string ConversionActionName = "Earth to Mars Cruises Conversion #"
        + ExampleUtilities.GetRandomString();

    // Add a conversion action.
    ConversionAction conversionAction = new ConversionAction()
    {
        Name = ConversionActionName,
        Category = ConversionActionCategory.Default,
        Type = ConversionActionType.Webpage,
        Status = ConversionActionStatus.Enabled,
        ViewThroughLookbackWindowDays = 15,
        ValueSettings = new ConversionAction.Types.ValueSettings()
        {
            DefaultValue = 23.41,
            AlwaysUseDefaultValue = true
        }
    };

    // Create the operation.
    ConversionActionOperation operation = new ConversionActionOperation()
    {
        Create = conversionAction
    };

    try
    {
        // Create the conversion action.
        MutateConversionActionsResponse response =
            conversionActionService.MutateConversionActions(customerId.ToString(),
                    new ConversionActionOperation[] { operation });

        // Display the results.
        foreach (MutateConversionActionResult newConversionAction in response.Results)
        {
            Console.WriteLine($"New conversion action with resource name = " +
                $"'{newConversionAction.ResourceName}' was added.");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
AddConversionAction.cs
      

PHP

public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Creates a conversion action.
    $conversionAction = new ConversionAction([
        // Note that conversion action names must be unique.
        // If a conversion action already exists with the specified conversion_action_name
        // the create operation will fail with a ConversionActionError.DUPLICATE_NAME error.
        'name' => 'Earth to Mars Cruises Conversion #' . Helper::getPrintableDatetime(),
        'category' => ConversionActionCategory::PBDEFAULT,
        'type' => ConversionActionType::WEBPAGE,
        'status' => ConversionActionStatus::ENABLED,
        'view_through_lookback_window_days' => 15,
        'value_settings' => new ValueSettings([
            'default_value' => 23.41,
            'always_use_default_value' => true
        ])
    ]);

    // Creates a conversion action operation.
    $conversionActionOperation = new ConversionActionOperation();
    $conversionActionOperation->setCreate($conversionAction);

    // Issues a mutate request to add the conversion action.
    $conversionActionServiceClient = $googleAdsClient->getConversionActionServiceClient();
    $response = $conversionActionServiceClient->mutateConversionActions(
        MutateConversionActionsRequest::build($customerId, [$conversionActionOperation])
    );

    printf("Added %d conversion actions:%s", $response->getResults()->count(), PHP_EOL);

    foreach ($response->getResults() as $addedConversionAction) {
        /** @var ConversionAction $addedConversionAction */
        printf(
            "New conversion action added with resource name: '%s'%s",
            $addedConversionAction->getResourceName(),
            PHP_EOL
        );
    }
}
AddConversionAction.php
      

Python

def main(client, customer_id):
    conversion_action_service = client.get_service("ConversionActionService")

    # Create the operation.
    conversion_action_operation = client.get_type("ConversionActionOperation")

    # Create conversion action.
    conversion_action = conversion_action_operation.create

    # Note that conversion action names must be unique. If a conversion action
    # already exists with the specified conversion_action_name, the create
    # operation will fail with a ConversionActionError.DUPLICATE_NAME error.
    conversion_action.name = f"Earth to Mars Cruises Conversion {uuid.uuid4()}"
    conversion_action.type_ = (
        client.enums.ConversionActionTypeEnum.UPLOAD_CLICKS
    )
    conversion_action.category = (
        client.enums.ConversionActionCategoryEnum.DEFAULT
    )
    conversion_action.status = client.enums.ConversionActionStatusEnum.ENABLED
    conversion_action.view_through_lookback_window_days = 15

    # Create a value settings object.
    value_settings = conversion_action.value_settings
    value_settings.default_value = 15.0
    value_settings.always_use_default_value = True

    # Add the conversion action.
    conversion_action_response = (
        conversion_action_service.mutate_conversion_actions(
            customer_id=customer_id,
            operations=[conversion_action_operation],
        )
    )

    print(
        "Created conversion action "
        f'"{conversion_action_response.results[0].resource_name}".'
    )
add_conversion_action.py
      

小茹

def add_conversion_action(customer_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new


  # Add a conversion action.
  conversion_action = client.resource.conversion_action do |ca|
    ca.name = "Earth to Mars Cruises Conversion #{(Time.new.to_f * 100).to_i}"
    ca.type = :UPLOAD_CLICKS
    ca.category = :DEFAULT
    ca.status = :ENABLED
    ca.view_through_lookback_window_days = 15

    # Create a value settings object.
    ca.value_settings = client.resource.value_settings do |vs|
      vs.default_value = 15
      vs.always_use_default_value = true
    end
  end

  # Create the operation.
  conversion_action_operation = client.operation.create_resource.conversion_action(conversion_action)

  # Add the ad group ad.
  response = client.service.conversion_action.mutate_conversion_actions(
    customer_id: customer_id,
    operations: [conversion_action_operation],
  )

  puts "New conversion action with resource name = #{response.results.first.resource_name}."
end
add_conversion_action.rb
      

Perl

sub add_conversion_action {
  my ($api_client, $customer_id) = @_;

  # Note that conversion action names must be unique.
  # If a conversion action already exists with the specified conversion_action_name,
  # the create operation fails with error ConversionActionError.DUPLICATE_NAME.
  my $conversion_action_name = "Earth to Mars Cruises Conversion #" . uniqid();

  # Create a conversion action.
  my $conversion_action =
    Google::Ads::GoogleAds::V20::Resources::ConversionAction->new({
      name                          => $conversion_action_name,
      category                      => DEFAULT,
      type                          => WEBPAGE,
      status                        => ENABLED,
      viewThroughLookbackWindowDays => 15,
      valueSettings                 =>
        Google::Ads::GoogleAds::V20::Resources::ValueSettings->new({
          defaultValue          => 23.41,
          alwaysUseDefaultValue => "true"
        })});

  # Create a conversion action operation.
  my $conversion_action_operation =
    Google::Ads::GoogleAds::V20::Services::ConversionActionService::ConversionActionOperation
    ->new({create => $conversion_action});

  # Add the conversion action.
  my $conversion_actions_response =
    $api_client->ConversionActionService()->mutate({
      customerId => $customer_id,
      operations => [$conversion_action_operation]});

  printf "New conversion action added with resource name: '%s'.\n",
    $conversion_actions_response->{results}[0]{resourceName};

  return 1;
}
add_conversion_action.pl
      

請確認 conversion_action_type 已設為正確的 ConversionActionType 值。如要進一步瞭解如何在 Google Ads API 中建立轉換動作，請參閱「建立轉換動作」一文。

擷取現有的轉換動作

您可以發出下列查詢，擷取現有轉換動作的詳細資料。請確認要求中的客戶 ID 已設為您在上述步驟中指定的 Google Ads 轉換客戶，且轉換動作類型已設為正確的 ConversionActionType 值。

SELECT
  conversion_action.resource_name,
  conversion_action.name,
  conversion_action.status
FROM conversion_action
WHERE conversion_action.type = 'INSERT_CONVERSION_ACTION_TYPE'

跨帳戶轉換追蹤

如果您使用跨帳戶轉換追蹤，ConversionActionService 會傳回下列轉換動作：

• 管理員帳戶為跨帳戶轉換追蹤功能所使用的帳戶定義的所有轉換動作
• 客戶累積統計資料的所有轉換動作，包括系統定義的動作，以及管理員擁有的動作 (即使管理員之後取消連結也一樣)
• 客戶在自身帳戶中定義的所有動作
• 在已連結的 Google Analytics 資源中建立的 Analytics 轉換。 這包括 Analytics 轉換未匯入 Google Ads 的動作，其狀態為 HIDDEN。

自 v19.1起，您可以在建立客戶帳戶時，使用 Google Ads API 選擇啟用跨轉換追蹤。

建立新的 Customer 時，請將 conversion_tracking_setting.google_ads_conversion_customer 設為管理員帳戶的資源名稱，以便代表客戶帳戶管理轉換動作。這個管理員帳戶也必須是針對新客戶帳戶發出 create 要求的帳戶。

自 v20 起，您可以在建立和更新客戶帳戶時，使用 Google Ads API 選擇啟用跨轉換追蹤。

更新現有客戶帳戶時，您可以設定 conversion_tracking_setting.google_ads_conversion_customer 欄位，採用跨帳戶轉換追蹤。這個欄位應設為管理員帳戶的資源名稱，該帳戶應代表客戶帳戶管理轉換動作。這個管理員帳戶也必須是為客戶帳戶發出 update 要求的帳戶。

採用跨帳戶轉換追蹤，或為現有客戶帳戶切換轉換追蹤管理員時，請注意在使用者介面中進行這項變更時的注意事項。詳細說明：

• 客戶帳戶會採用新轉換追蹤管理員的預設轉換價值規則和預設顧客生命週期目標。
• 指定特定轉換動作的廣告活動會改用轉換管理工具帳戶的預設轉換目標。如果您繼續指定特定轉換動作，可能會導致行為不一致，因為管理員帳戶的目標可能與客戶帳戶不同。請確認廣告活動已針對正確的目標進行最佳化。
• 如果一個帳戶同屬多個管理員帳戶，則只能採用其中一個管理員帳戶的轉換動作。如果未指定轉換追蹤帳戶，系統會預設使用該帳戶做為轉換追蹤帳戶。

建立轉換動作

如要評估轉換，請為要追蹤的轉換動作的 type 設定 ConversionAction。舉例來說，線上購物和電話需要不同的轉換動作。

在 API 中設定新的轉換動作的最佳做法，就是使用下方的「新增轉換動作」程式碼範例。這個範例會為您處理所有背景驗證工作，並逐步引導您建立 ConversionAction。

您也必須採取額外步驟，才能追蹤大多數轉換動作。舉例來說，如要追蹤網站上的轉換，您必須在網站的轉換頁中加入稱為「代碼」的程式碼片段。如要進一步瞭解其他轉換動作類型的詳細規定，請參閱說明中心文章。

程式碼範例

以下程式碼範例將逐步說明如何建立新的轉換動作。具體來說，這個函式會建立轉換動作，並將 type 設為 UPLOAD_CLICKS。並將 category 設為 DEFAULT。

套用下列預設設定：

• Google Ads API 會自動設定 primary_for_goal 欄位，但您可以明確設定這個欄位，藉此控制轉換動作在與轉換目標結合時，對帳戶中的報表和出價造成的影響。

• Google Ads API 會自動將 counting_type 設為 MANY_PER_CLICK。詳情請參閱「關於轉換計算選項」。

• Google Ads API 會將歸因模式設為「資料驅動」，方法是將 attribution_model_settings 欄位設為 AttributionModel 的 GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN 值。請參閱這篇說明中心文章，進一步瞭解歸因模式。

Java

private void runExample(GoogleAdsClient googleAdsClient, long customerId) {

  // Creates a ConversionAction.
  ConversionAction conversionAction =
      ConversionAction.newBuilder()
          // Note that conversion action names must be unique. If a conversion action already
          // exists with the specified conversion_action_name the create operation will fail with
          // a ConversionActionError.DUPLICATE_NAME error.
          .setName("Earth to Mars Cruises Conversion #" + getPrintableDateTime())
          .setCategory(ConversionActionCategory.DEFAULT)
          .setType(ConversionActionType.WEBPAGE)
          .setStatus(ConversionActionStatus.ENABLED)
          .setViewThroughLookbackWindowDays(15L)
          .setValueSettings(
              ValueSettings.newBuilder()
                  .setDefaultValue(23.41)
                  .setAlwaysUseDefaultValue(true)
                  .build())
          .build();

  // Creates the operation.
  ConversionActionOperation operation =
      ConversionActionOperation.newBuilder().setCreate(conversionAction).build();

  try (ConversionActionServiceClient conversionActionServiceClient =
      googleAdsClient.getLatestVersion().createConversionActionServiceClient()) {
    MutateConversionActionsResponse response =
        conversionActionServiceClient.mutateConversionActions(
            Long.toString(customerId), Collections.singletonList(operation));
    System.out.printf("Added %d conversion actions:%n", response.getResultsCount());
    for (MutateConversionActionResult result : response.getResultsList()) {
      System.out.printf(
          "New conversion action added with resource name: '%s'%n", result.getResourceName());
    }
  }
}
AddConversionAction.java
      

C#

public void Run(GoogleAdsClient client, long customerId)
{
    // Get the ConversionActionService.
    ConversionActionServiceClient conversionActionService =
        client.GetService(Services.V20.ConversionActionService);

    // Note that conversion action names must be unique.
    // If a conversion action already exists with the specified name the create operation
    // will fail with a ConversionAction.DUPLICATE_NAME error.
    string ConversionActionName = "Earth to Mars Cruises Conversion #"
        + ExampleUtilities.GetRandomString();

    // Add a conversion action.
    ConversionAction conversionAction = new ConversionAction()
    {
        Name = ConversionActionName,
        Category = ConversionActionCategory.Default,
        Type = ConversionActionType.Webpage,
        Status = ConversionActionStatus.Enabled,
        ViewThroughLookbackWindowDays = 15,
        ValueSettings = new ConversionAction.Types.ValueSettings()
        {
            DefaultValue = 23.41,
            AlwaysUseDefaultValue = true
        }
    };

    // Create the operation.
    ConversionActionOperation operation = new ConversionActionOperation()
    {
        Create = conversionAction
    };

    try
    {
        // Create the conversion action.
        MutateConversionActionsResponse response =
            conversionActionService.MutateConversionActions(customerId.ToString(),
                    new ConversionActionOperation[] { operation });

        // Display the results.
        foreach (MutateConversionActionResult newConversionAction in response.Results)
        {
            Console.WriteLine($"New conversion action with resource name = " +
                $"'{newConversionAction.ResourceName}' was added.");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
AddConversionAction.cs
      

PHP

public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Creates a conversion action.
    $conversionAction = new ConversionAction([
        // Note that conversion action names must be unique.
        // If a conversion action already exists with the specified conversion_action_name
        // the create operation will fail with a ConversionActionError.DUPLICATE_NAME error.
        'name' => 'Earth to Mars Cruises Conversion #' . Helper::getPrintableDatetime(),
        'category' => ConversionActionCategory::PBDEFAULT,
        'type' => ConversionActionType::WEBPAGE,
        'status' => ConversionActionStatus::ENABLED,
        'view_through_lookback_window_days' => 15,
        'value_settings' => new ValueSettings([
            'default_value' => 23.41,
            'always_use_default_value' => true
        ])
    ]);

    // Creates a conversion action operation.
    $conversionActionOperation = new ConversionActionOperation();
    $conversionActionOperation->setCreate($conversionAction);

    // Issues a mutate request to add the conversion action.
    $conversionActionServiceClient = $googleAdsClient->getConversionActionServiceClient();
    $response = $conversionActionServiceClient->mutateConversionActions(
        MutateConversionActionsRequest::build($customerId, [$conversionActionOperation])
    );

    printf("Added %d conversion actions:%s", $response->getResults()->count(), PHP_EOL);

    foreach ($response->getResults() as $addedConversionAction) {
        /** @var ConversionAction $addedConversionAction */
        printf(
            "New conversion action added with resource name: '%s'%s",
            $addedConversionAction->getResourceName(),
            PHP_EOL
        );
    }
}
AddConversionAction.php
      

Python

def main(client, customer_id):
    conversion_action_service = client.get_service("ConversionActionService")

    # Create the operation.
    conversion_action_operation = client.get_type("ConversionActionOperation")

    # Create conversion action.
    conversion_action = conversion_action_operation.create

    # Note that conversion action names must be unique. If a conversion action
    # already exists with the specified conversion_action_name, the create
    # operation will fail with a ConversionActionError.DUPLICATE_NAME error.
    conversion_action.name = f"Earth to Mars Cruises Conversion {uuid.uuid4()}"
    conversion_action.type_ = (
        client.enums.ConversionActionTypeEnum.UPLOAD_CLICKS
    )
    conversion_action.category = (
        client.enums.ConversionActionCategoryEnum.DEFAULT
    )
    conversion_action.status = client.enums.ConversionActionStatusEnum.ENABLED
    conversion_action.view_through_lookback_window_days = 15

    # Create a value settings object.
    value_settings = conversion_action.value_settings
    value_settings.default_value = 15.0
    value_settings.always_use_default_value = True

    # Add the conversion action.
    conversion_action_response = (
        conversion_action_service.mutate_conversion_actions(
            customer_id=customer_id,
            operations=[conversion_action_operation],
        )
    )

    print(
        "Created conversion action "
        f'"{conversion_action_response.results[0].resource_name}".'
    )
add_conversion_action.py
      

小茹

def add_conversion_action(customer_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new


  # Add a conversion action.
  conversion_action = client.resource.conversion_action do |ca|
    ca.name = "Earth to Mars Cruises Conversion #{(Time.new.to_f * 100).to_i}"
    ca.type = :UPLOAD_CLICKS
    ca.category = :DEFAULT
    ca.status = :ENABLED
    ca.view_through_lookback_window_days = 15

    # Create a value settings object.
    ca.value_settings = client.resource.value_settings do |vs|
      vs.default_value = 15
      vs.always_use_default_value = true
    end
  end

  # Create the operation.
  conversion_action_operation = client.operation.create_resource.conversion_action(conversion_action)

  # Add the ad group ad.
  response = client.service.conversion_action.mutate_conversion_actions(
    customer_id: customer_id,
    operations: [conversion_action_operation],
  )

  puts "New conversion action with resource name = #{response.results.first.resource_name}."
end
add_conversion_action.rb
      

Perl

sub add_conversion_action {
  my ($api_client, $customer_id) = @_;

  # Note that conversion action names must be unique.
  # If a conversion action already exists with the specified conversion_action_name,
  # the create operation fails with error ConversionActionError.DUPLICATE_NAME.
  my $conversion_action_name = "Earth to Mars Cruises Conversion #" . uniqid();

  # Create a conversion action.
  my $conversion_action =
    Google::Ads::GoogleAds::V20::Resources::ConversionAction->new({
      name                          => $conversion_action_name,
      category                      => DEFAULT,
      type                          => WEBPAGE,
      status                        => ENABLED,
      viewThroughLookbackWindowDays => 15,
      valueSettings                 =>
        Google::Ads::GoogleAds::V20::Resources::ValueSettings->new({
          defaultValue          => 23.41,
          alwaysUseDefaultValue => "true"
        })});

  # Create a conversion action operation.
  my $conversion_action_operation =
    Google::Ads::GoogleAds::V20::Services::ConversionActionService::ConversionActionOperation
    ->new({create => $conversion_action});

  # Add the conversion action.
  my $conversion_actions_response =
    $api_client->ConversionActionService()->mutate({
      customerId => $customer_id,
      operations => [$conversion_action_operation]});

  printf "New conversion action added with resource name: '%s'.\n",
    $conversion_actions_response->{results}[0]{resourceName};

  return 1;
}
add_conversion_action.pl
      

您可以在用戶端程式庫的「再行銷」資料夾和程式碼範例集合中查看這個範例：新增轉換動作程式碼範例。

驗證

Google Ads 和 Google Ads API 支援多種轉換動作，因此部分驗證規則會根據動作的 type 而有所不同。

到目前為止，建立轉換動作時最常見的錯誤是 DUPLICATE_NAME。請確認每個轉換動作的名稱都不重複。

以下是設定 ConversionAction 欄位的訣竅：

所有列舉欄位

嘗試將任何列舉欄位設為 UNKNOWN 會導致 RequestError.INVALID_ENUM_VALUE 錯誤。

app_id

app_id 屬性不可變動，只能在建立新的應用程式轉換時設定。

attribution_model_settings

將此設為已淘汰的選項會導致CANNOT_SET_RULE_BASED_ATTRIBUTION_MODELS錯誤。Google Ads 僅支援 GOOGLE_ADS_LAST_CLICK 和 GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN。

click_through_lookback_window_days

如果將這個屬性設為超出允許範圍的值，就會發生 RangeError.TOO_LOW 或 RangeError.TOO_HIGH 錯誤。

此屬性必須在 AD_CALL 或 WEBSITE_CALL 轉換動作的 [1,60] 範圍內。對於大多數其他轉換動作，允許的範圍為 [1,30]。

include_in_conversions_metric

在 create 或 update 作業中設定這個值會失敗，並傳回 FieldError.IMMUTABLE_FIELD 錯誤。請改為按照轉換目標指南所述設定 primary_for_goal。

phone_call_duration_seconds

如果嘗試在非來電轉換動作上設定這個屬性，系統會傳回 FieldError.VALUE_MUST_BE_UNSET 錯誤。

type

type 屬性不可變動，只能在建立新的轉換時設定。

如果更新轉換動作時，type 等於 UNKNOWN，就會導致 MutateError.MUTATE_NOT_ALLOWED 錯誤。

value_settings

WEBSITE_CALL 或 AD_CALL 轉換動作的 value_settings 必須將 always_use_default_value 設為 true。在建立或更新這個值時指定 false 值，會導致 INVALID_VALUE 錯誤。

view_through_lookback_window_days

如果將這個屬性設為超出允許範圍的值，會導致 RangeError.TOO_LOW 或 RangeError.TOO_HIGH 錯誤。對於大多數轉換動作，允許的範圍為 [1,30]。

您無法在 AD_CALL 或 WEBSITE_CALL 轉換動作上設定這項屬性。指定值會導致 VALUE_MUST_BE_UNSET 錯誤。