YoutubeAndPartnersBiddingStrategy

  • Display & Video 360 API v2 is sunset and this page outlines the settings that control the bid strategy for YouTube and Partners resources.

  • YoutubeAndPartnersBiddingStrategy allows advertisers to set various bidding strategies like Target CPA, Target ROAS, Manual CPV, and others for their YouTube and Partners campaigns.

  • Bidding strategy values can be inherited from the line item or defined at the ad group level, using the BiddingSource enum.

  • The effective target CPA for an ad group, along with its source, is provided as output for performance analysis.

Settings that control the bid strategy for YouTube and Partners resources.

JSON representation 
{
  "type": enum (YoutubeAndPartnersBiddingStrategyType),
  "value": string,
  "adGroupEffectiveTargetCpaValue": string,
  "adGroupEffectiveTargetCpaSource": enum (BiddingSource)
}
Fields
type

enum (YoutubeAndPartnersBiddingStrategyType)

The type of the bidding strategy.
value

string (int64 format)

The value used by the bidding strategy.

When the bidding strategy is assigned at the line item level, this field is only applicable for the following strategy types:

  • YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPA
  • YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_ROAS

When the bidding strategy is assigned at the ad group level, this field is only applicable for the following strategy types:

  • YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MANUAL_CPM
  • YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MANUAL_CPV
  • YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPA
  • YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPM
  • YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_RESERVE_CPM
  • YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_ROAS

If not using an applicable strategy, the value of this field will be 0.
adGroupEffectiveTargetCpaValue

string (int64 format)

Output only. The effective target CPA for ad group, in micros of advertiser's currency.
adGroupEffectiveTargetCpaSource

enum (BiddingSource)

Output only. Source of the effective target CPA value for ad group.

YoutubeAndPartnersBiddingStrategyType

Possible types of bidding strategy for YouTube and Partners resources.

Enums
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_UNSPECIFIED Type is not specified or unknown.
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MANUAL_CPV A bidding strategy that pays a configurable amount per video view.
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MANUAL_CPM A bidding strategy that pays a configurable amount per impression.
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPA A bidding strategy that automatically optimizes conversions per dollar.
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPM A bidding strategy that pays a configurable amount per impression.
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_RESERVE_CPM A bidding strategy for YouTube Instant Reserve line items that pays a fixed amount per impression.
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MAXIMIZE_LIFT An automated bidding strategy that sets bids to achieve maximum lift.
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MAXIMIZE_CONVERSIONS A bidding strategy that automatically maximizes number of conversions given a daily budget.
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPV A bidding strategy that automatically optimizes cost per video view.
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_ROAS A bidding strategy that automatically maximizes revenue while averaging a specific target Return On Ad Spend (ROAS).
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MAXIMIZE_CONVERSION_VALUE A bidding strategy that automatically sets bids to maximize revenue while spending your budget.

BiddingSource

Source of the bidding value.

Enums
BIDDING_SOURCE_UNSPECIFIED Bidding source is not specified or unknown.
BIDDING_SOURCE_LINE_ITEM Bidding value is inherited from the line item.
BIDDING_SOURCE_AD_GROUP Bidding value is defined in the ad group.