AI-generated Key Takeaways
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Version 9.2 (beta) of the Structured Data File (SDF) format introduces several new fields and changes across Line Item QA, Line Item, Ad Group QA, and Ad Group entities, including support for Video Sequence.
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Version 9.1 added and changed fields in Line Item QA, Line Item, Ad Group QA, and Ad Group, while removing some Insertion Order and Line Item fields.
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Older versions of the SDF format, starting from v3.1 up to v9, have introduced various additions, changes, and removals across entities like Campaign, Insertion Order, Line Item, Ad Group, and Ad to support features like Demand Gen ads and update targeting functionalities.
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Key changes across versions highlight the evolution of the SDF format to accommodate new advertising capabilities and refine how targeting data is structured and presented.
This page provides release notes for the Structured Data File format.
Latest supported version: v9.1
Version 9.2 (beta)
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Line Item QA | Detailed Demo Targeting - Exclude Qa | ||
Detailed Demo Targeting - Include Qa | ||||
Life Event Targeting - Exclude Qa | ||||
Life Event Targeting - Include Qa | ||||
Merchant Center Account Id | ||||
Optimize Fixed Bidding | ||||
Placement Targeting - App Collections - Exclude Qa | ||||
Placement Targeting - Apps - Exclude | ||||
Placement Targeting - Popular Content - Exclude | ||||
Placement Targeting - URLs - Exclude | ||||
Placement Targeting - YouTube Channels - Exclude Qa | ||||
Placement Targeting - YouTube Videos - Exclude Qa | ||||
Primary Status Reason | ||||
Primary Status | ||||
Related Videos | ||||
Video Sequence Minimum Duration | ||||
Video Sequence Steps | ||||
Added | Line Item | Detailed Demo Targeting - Exclude | ||
Detailed Demo Targeting - Include | ||||
Life Event Targeting - Exclude | ||||
Life Event Targeting - Include | ||||
Merchant Center Account Id | ||||
Optimize Fixed Bidding | ||||
Placement Targeting - App Collections - Exclude | ||||
Placement Targeting - Apps - Exclude | ||||
Placement Targeting - Popular Content - Exclude | ||||
Placement Targeting - URLs - Exclude | ||||
Placement Targeting - YouTube Channels - Exclude | ||||
Placement Targeting - YouTube Videos - Exclude | ||||
Primary Status Reason | ||||
Primary Status | ||||
Related Videos | ||||
Video Sequence Minimum Duration | ||||
Video Sequence Steps | ||||
Added | Ad Group QA | Detailed Demo Targeting - Exclude Qa | ||
Detailed Demo Targeting - Include Qa | ||||
Life Event Targeting - Exclude Qa | ||||
Life Event Targeting - Include Qa | ||||
Placement Targeting - Popular Content - Exclude | ||||
Product Filter Setting | ||||
Product Filter Type | ||||
Video Sequence Step Id | ||||
Added | Ad Group | Detailed Demo Targeting - Exclude | ||
Detailed Demo Targeting - Include | ||||
Life Event Targeting - Exclude | ||||
Life Event Targeting - Include | ||||
Placement Targeting - Popular Content - Exclude | ||||
Product Filter Setting | ||||
Product Filter Type | ||||
Video Sequence Step Id | ||||
Changed | Line Item QA | Subtype | Description | Added 'Video Sequence' subtype. |
Options |
| |||
TrueView Connected TV Bid Adjustment Percentage | Description | Added acceptable adjustments for 'Video Sequence' line items. | ||
TrueView Desktop Bid Adjustment Percentage | Description | Added acceptable adjustments for 'Video Sequence' line items. | ||
TrueView Mobile Bid Adjustment Percentage | Description | Added acceptable adjustments for 'Video Sequence' line items. | ||
TrueView Tablet Bid Adjustment Percentage | Description | Added acceptable adjustments for 'Video Sequence' line items. | ||
TrueView Video Ad Formats | Description | Added restrictions for 'Video Sequence' line items. | ||
Changed | Line Item | Audience Targeting - Exclude | Description | Added different formatting for 'Video Sequence' line items. |
Audience Targeting - Include | Description | Added different formatting for 'Video Sequence' line items. | ||
Demographic Targeting Age | Description | Added different formatting for 'Video Sequence' line items. | ||
Demographic Targeting Household Income | Description | Added different formatting for 'Video Sequence' line items. | ||
Subtype | Description | Added 'Video Sequence' subtype. | ||
Options |
| |||
TrueView Connected TV Bid Adjustment Percentage | Description | Added acceptable adjustments for 'Video Sequence' line items. | ||
TrueView Desktop Bid Adjustment Percentage | Description | Added acceptable adjustments for 'Video Sequence' line items. | ||
TrueView Mobile Bid Adjustment Percentage | Description | Added acceptable adjustments for 'Video Sequence' line items. | ||
TrueView Tablet Bid Adjustment Percentage | Description | Added acceptable adjustments for 'Video Sequence' line items. | ||
TrueView Video Ad Formats | Description | Added restrictions for 'Video Sequence' line items. | ||
Changed | Ad Group QA | Placement Targeting - Popular Content - Include | Description | Not available for ad groups of 'Video Sequence' line items. |
Changed | Ad Group | Affinity & In Market Targeting - Exclude | Description | Not available for ad groups of 'Video Sequence' line items. |
Affinity & In Market Targeting - Include | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Audience Expansion Level | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Audience Expansion Seed List Excluded | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Audience Targeting - Exclude | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Audience Targeting - Include | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Category Targeting - Exclude | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Category Targeting - Include | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Combined Audience Targeting | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Custom List Targeting | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Demographic Targeting Age | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Demographic Targeting Gender | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Demographic Targeting Household Income | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Demographic Targeting Parental Status | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Keyword Targeting - Exclude | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Keyword Targeting - Include | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Placement Targeting - App Collections - Exclude | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Placement Targeting - App Collections - Include | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Placement Targeting - Apps - Exclude | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Placement Targeting - Apps - Include | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Placement Targeting - Popular Content - Include | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Placement Targeting - URLs - Exclude | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Placement Targeting - URLs - Include | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Placement Targeting - YouTube Channels - Exclude | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Placement Targeting - YouTube Channels - Include | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Placement Targeting - YouTube Videos - Exclude | Description | Not available for ad groups of 'Video Sequence' line items. | ||
Placement Targeting - YouTube Videos - Include | Description | Not available for ad groups of 'Video Sequence' line items. |
Version 9.1
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Line Item QA | Demand Gen Geography And Language Targeting Level | ||
Added | Line Item | Demand Gen Geography And Language Targeting Level | ||
Added | Ad Group QA | Combined Audience Targeting Qa | ||
Added | Ad Group | Combined Audience Targeting | ||
Changed | Insertion Order | Io Objective | Description | This column is now required. |
Required | Yes | |||
Changed | Line Item QA | Bid Strategy Unit | Description | Added the 'REACH' option. |
Options |
| |||
TrueView Video Ad Formats | Description | Renamed 'In-stream' to 'Skippable'. Removed 'In-stream / Bumper' and 'Bumper' options. | ||
Options |
| |||
Changed | Line Item | Bid Strategy Unit | Description | Added the 'REACH' option. |
Options |
| |||
TrueView Video Ad Formats | Description | Renamed 'In-stream' to 'Skippable'. Removed 'In-stream / Bumper' and 'Bumper' options. | ||
Options |
| |||
Removed | Insertion Order | Measure DAR Channel | ||
Measure DAR | ||||
Removed | Line Item QA | Bid Multipliers | ||
Removed | Line Item | Bid Multipliers |
Version 9
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Line Item QA | Contains EU Political Ads | ||
Added | Line Item | Contains EU Political Ads |
Version 8.1
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Ad Group QA | Demand Gen Enabled Inventory Sources | ||
Demand Gen Inventory Source Strategy | ||||
Added | Ad Group | Demand Gen Enabled Inventory Sources | ||
Demand Gen Inventory Source Strategy | ||||
Changed | Insertion Order | Viewability Omid Targeting Enabled | Description | If OMID targeting is enabled at the advertiser level and supported for the entity, this column can no longer be set to 'FALSE'. |
Changed | Line Item QA | TrueView Content Filter | Name | Inventory Mode |
Viewability Omid Targeting Enabled | Description | If OMID targeting is enabled at the advertiser level and supported for the entity, this column can no longer be set to 'FALSE'. | ||
Changed | Line Item | TrueView Content Filter | Name | Inventory Mode |
Viewability Omid Targeting Enabled | Description | If OMID targeting is enabled at the advertiser level and supported for the entity, this column can no longer be set to 'FALSE'. |
Version 8
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Ad Group | Geography Targeting - Exclude | ||
Geography Targeting - Include | ||||
Language Targeting - Include | ||||
Lookalike Audience Targeting - Exclude | ||||
Lookalike Audience Targeting - Include | ||||
Added | Ad | Ad Type | ||
Business Name | ||||
Companion Banner Asset IDs | ||||
Demand Gen Cards | ||||
Landing Page URL Suffix | ||||
Logo Asset IDs | ||||
Marketing Image Asset IDs | ||||
Mobile Landing Page URL | ||||
Changed | Line Item | Daypart Targeting Time Zone | Description | Added constraints for Demand Gen line items. |
Frequency Amount | Description | Not supported for Demand Gen line items. | ||
Frequency Enabled | Description | Is not required when Demand Gen line items. | ||
Required | Required when 'Subtype' is not 'Demand Gen' | |||
Frequency Period | Description | Added constraints for Demand Gen line items. | ||
Pacing Amount | Description | Required for Demand Gen line items using daily pacing. | ||
Required | Required when 'Type' is 'Display' or 'Video' or 'Audio'. Required when 'Type' is 'TrueView' or 'Demand Gen' and 'Pacing' is 'Daily'. | |||
Pacing Rate | Description | Added constraints for Demand Gen line items. | ||
Pacing | Description | Added constraints for Demand Gen line items. | ||
Subtype | Description | Added Demand Gen subtype. | ||
Options |
| |||
Timestamp | Description | This column does not guarantee the same update verification for Demand Gen line items. | ||
TrueView Bid Strategy Type | Description | Added 'Maximize Clicks' option. Required for Demand Gen line items. | ||
Options |
| |||
Required | Required for TrueView and Demand Gen line items | |||
TrueView Bid Strategy Value | Description | Required for Demand Gen line items. | ||
Required | Required for TrueView and Demand Gen line items | |||
TrueView Connected TV Bid Adjustment Percentage | Description | Added acceptable adjustments for Demand Gen ad groups. | ||
Required | Required when 'TrueView Bid Strategy Type' is 'Target CPA' or 'Maximize Conversions' | |||
TrueView Content Filter | Description | Added support for Demand Gen line items. | ||
TrueView Desktop Bid Adjustment Percentage | Description | Added acceptable adjustments for Demand Gen ad groups. | ||
Required | Required when 'TrueView Bid Strategy Type' is 'Target CPA' or 'Maximize Conversions' | |||
TrueView Mobile Bid Adjustment Percentage | Description | Added acceptable adjustments for Demand Gen ad groups. | ||
Required | Required when 'TrueView Bid Strategy Type' is 'Target CPA' or 'Maximize Conversions' | |||
TrueView Tablet Bid Adjustment Percentage | Description | Added acceptable adjustments for Demand Gen ad groups. | ||
Required | Required when 'TrueView Bid Strategy Type' is 'Target CPA' or 'Maximize Conversions' | |||
TrueView Third-Party Brand Lift Vendor | Description | Added support for Demand Gen line items. | ||
Required | Required only when updating existing 'TrueView' or 'Demand Gen' line items | |||
TrueView Third-Party Brand Safety Vendor | Description | Added support for Demand Gen line items. | ||
Required | Required only when updating existing TrueView or Demand Gen line items | |||
TrueView Third-Party Reach Vendor | Description | Added support for Demand Gen line items. | ||
Required | Required only when updating existing TrueView or Demand Gen line items | |||
TrueView Third-Party Viewability Vendor | Description | Added support Demand Gen line items. | ||
Required | Required only when updating existing 'TrueView' or 'Demand Gen' line items | |||
TrueView Video Ad Inventory Control | Description | Restricts this column to Reach and View line items. | ||
Type | Description | Added Demand Gen type. | ||
Options |
| |||
Changed | Ad Group | Bid Cost | Description | Added restriction for new 'TrueView Bid Strategy Type' value. |
Video Ad Format | Description | Added Demand Gen ad format. | ||
Options |
| |||
Changed | Ad | Action Button Label | Description | Updated column name to be more general. Required for a subset of Demand Gen ads. |
Name | Call to Action | |||
Required | Required when the parent line item is a YouTube video action line item, 'Headline' is not empty, or 'Ad Type' is 'Demand Gen Video', 'Demand Gen Image', 'Demand Gen Carousel' | |||
Action Headline | Description | Updated column name to be more general. | ||
Name | Headline | |||
Required | Required for Demand Gen Ads | |||
In-feed Video Description 1 | Description | Updated column name to be more general. Required for Demand Gen ads. | ||
Name | Description 1 | |||
Required | Required for In-feed Video and Demand Gen ads | |||
In-feed Video Description 2 | Description | Updated column name to be more general. | ||
Name | Description 2 | |||
Required | Required for In-feed Video | |||
In-feed Video Headline | Description | Required for Demand Gen ads. | ||
Required | Required for In-feed Video and Demand Gen ads | |||
In-stream Custom Parameters | Description | Updated column name to be more general. | ||
Name | Click Tracker URL Parameters | |||
Landing Page URL | Description | Required for Demand Gen ads. | ||
Required | Required for In-stream, Bumper, and Demand Gen ads | |||
Responsive Ad Display Url Path 1 | Description | Updated column name to be more general. | ||
Name | Display URL Path 1 | |||
Responsive Ad Display Url Path 2 | Description | Updated column name to be more general. | ||
Name | Display URL Path 2 | |||
Video Id | Description | Required for Demand Gen Video ads. | ||
Required | Required for YouTube and Demand Gen Video Ads |
Version 7.1
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Insertion Order | Io Objective | ||
Kpi Algorithm Id | ||||
Kpi Type | ||||
Kpi Value | ||||
Added | Line Item | TrueView Video Ad Inventory Control | ||
Changed | Line Item | TrueView Inventory Source Targeting | Description | Added Google TV to inventory source targeting. |
Options |
| |||
TrueView Video Ad Formats | Description | Added Responsive ad format to be used in multiple line item types. | ||
Options |
| |||
Removed | Insertion Order | Billable Outcome | ||
Performance Goal Algorithm Id | ||||
Performance Goal Type | ||||
Performance Goal Value |
Version 7
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Line Item | TrueView Target Frequency Count | ||
TrueView Target Frequency Time Window | ||||
Added | Ad Group | Optimized Targeting | ||
Changed | Campaign | Geography Targeting - Exclude | Description | Updated to generate in ascending numerical order. |
Geography Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
Language Targeting - Exclude | Description | Updated to generate in ascending numerical order. | ||
Language Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
Changed | Insertion Order | Affinity & In Market Targeting - Exclude | Description | Updated to generate in ascending numerical order. |
Affinity & In Market Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
App Targeting - Exclude | Description | Updated to use a concatenated string values of app platform and app platform ID in place of site IDs. Updated to generate in ascending alphabetical order. | ||
App Targeting - Include | Description | Updated to use a concatenated string values of app platform and app platform ID in place of site IDs. Updated to generate in ascending alphabetical order. | ||
Browser Targeting - Exclude | Description | Updated the ID space used by the column to use the Display & Video 360 API Updated to generate in ascending numerical order. | ||
Browser Targeting - Include | Description | Updated the ID space used by the column to use the Display & Video 360 API Updated to generate in ascending numerical order. | ||
Carrier Targeting - Exclude | Description | Updated the ID space used by the column to use the Display & Video 360 API Updated to generate in ascending numerical order. | ||
Carrier Targeting - Include | Description | Updated the ID space used by the column to use the Display & Video 360 API Updated to generate in ascending numerical order. | ||
Category Targeting - Exclude | Description | Updated to generate in ascending numerical order. | ||
Category Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
Channel Targeting - Exclude | Description | Updated the ID space to use Display & Video 360 API | ||
Channel Targeting - Include | Description | Updated the ID space to use Display & Video 360 API | ||
Content Genre Targeting - Exclude | Description | Updated to generate in ascending numerical order. | ||
Content Genre Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
Custom List Targeting | Description | Updated to generate in ascending numerical order. | ||
Daypart Targeting | Description | Updated to generate in ascending numerical order. | ||
Device Targeting - Exclude | Description | Updated the ID space used by the column to use the Display & Video 360 API
Updated to generate in ascending numerical order. | ||
Device Targeting - Include | Description | Updated the ID space used by the column to use the Display & Video 360 API
Updated to generate in ascending numerical order. | ||
Geography Targeting - Exclude | Description | Updated to generate in ascending numerical order. | ||
Geography Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
Keyword List Targeting - Exclude | Description | Updated to generate in ascending numerical order. | ||
Keyword Targeting - Exclude | Description | Updated to generate in ascending alphabetical order. | ||
Keyword Targeting - Include | Description | Updated to generate in ascending alphabetical order. | ||
Language Targeting - Exclude | Description | Updated to generate in ascending numerical order. | ||
Language Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
Measure DAR Channel | Description | Updated to use the Display & Video 360 API | ||
Site Targeting - Exclude | Description | Updated to use URLs in place of site IDs. Updated to generate in ascending alphabetical order. | ||
Site Targeting - Include | Description | Updated to use URLs in place of site IDs. Updated to generate in ascending alphabetical order. | ||
Changed | Line Item | Affinity & In Market Targeting - Exclude | Description | Updated to generate in ascending numerical order. |
Affinity & In Market Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
App Targeting - Exclude | Description | Updated to use a concatenated string values of app platform and app platform ID in place of site IDs. Updated to generate in ascending alphabetical order. | ||
App Targeting - Include | Description | Updated to use a concatenated string values of app platform and app platform ID in place of site IDs. Updated to generate in ascending alphabetical order. | ||
Bid Multipliers | Description | Updated the app row type to use a concatenated string values of app platform and app platform ID in place of site IDs. Updated the site row type to use URLs in place of site IDs. | ||
Browser Targeting - Exclude | Description | Updated the ID space used by the column to use the Display & Video 360 API Updated to generate in ascending numerical order. | ||
Browser Targeting - Include | Description | Updated the ID space used by the column to use the Display & Video 360 API Updated to generate in ascending numerical order. | ||
Carrier Targeting - Exclude | Description | Updated the ID space used by the column to use the Display & Video 360 API Updated to generate in ascending numerical order. | ||
Carrier Targeting - Include | Description | Updated the ID space used by the column to use the Display & Video 360 API Updated to generate in ascending numerical order. | ||
Category Targeting - Exclude | Description | Updated to generate in ascending numerical order. | ||
Category Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
Channel Targeting - Exclude | Description | Updated the ID space to use Display & Video 360 API | ||
Channel Targeting - Include | Description | Updated the ID space to use Display & Video 360 API | ||
Combined Audience Targeting | Description | Updated to generate in ascending numerical order. | ||
Content Genre Targeting - Exclude | Description | Updated to generate in ascending numerical order. | ||
Content Genre Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
Creative Assignments | Description | Updated to generate in ascending numerical order. | ||
Custom List Targeting | Description | Updated to generate in ascending numerical order. | ||
Daypart Targeting | Description | Updated to generate in ascending numerical order. | ||
Device Targeting - Exclude | Description | Updated the ID space used by the column to use the Display & Video 360 API
Updated to generate in ascending numerical order. | ||
Device Targeting - Include | Description | Updated the ID space used by the column to use the Display & Video 360 API
Updated to generate in ascending numerical order. | ||
Geography Targeting - Exclude | Description | Updated to generate in ascending numerical order. | ||
Geography Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
Keyword List Targeting - Exclude | Description | Updated to generate in ascending numerical order. | ||
Keyword Targeting - Exclude | Description | Updated to generate in ascending alphabetical order. | ||
Keyword Targeting - Include | Description | Updated to generate in ascending alphabetical order. | ||
Language Targeting - Exclude | Description | Updated to generate in ascending numerical order. | ||
Language Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
Private Deal Group Targeting Include | Description | Updated to generate in ascending numerical order. | ||
Site Targeting - Exclude | Description | Updated to use URLs in place of site IDs. Updated to generate in ascending alphabetical order. | ||
Site Targeting - Include | Description | Updated to use URLs in place of site IDs. Updated to generate in ascending alphabetical order. | ||
Subtype | Description | Added Target Frequency subtype. | ||
Options |
| |||
TrueView Video Ad Formats | Description | Added In-stream / Bumper / Non-skippable ad format for Target Frequency line item type. | ||
Options |
| |||
Changed | Media Product | Category Targeting - Exclude | Description | Updated to generate in ascending numerical order. |
Category Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
Channel Targeting - Exclude | Description | Updated the ID space to use Display & Video 360 API | ||
Channel Targeting - Include | Description | Updated the ID space to use Display & Video 360 API | ||
Device Targeting - Include | Description | Updated the ID space used by the column to use the Display & Video 360 API
Updated to generate in ascending numerical order. | ||
Geography Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
Language Targeting - Exclude | Description | Updated to generate in ascending numerical order. | ||
Language Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
Changed | Ad Group | Affinity & In Market Targeting - Exclude | Description | Updated to generate in ascending numerical order. |
Affinity & In Market Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
Audience Targeting - Exclude | Description | Updated to generate in ascending numerical order. | ||
Audience Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
Category Targeting - Exclude | Description | Updated to generate in ascending numerical order. | ||
Category Targeting - Include | Description | Updated to generate in ascending numerical order. | ||
Custom List Targeting | Description | Updated to generate in ascending numerical order. | ||
Keyword Targeting - Exclude | Description | Updated to generate in ascending alphabetical order. | ||
Keyword Targeting - Include | Description | Updated to generate in ascending alphabetical order. |
Version 6
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Insertion Order | Proximity Location List Targeting | ||
Proximity Targeting | ||||
Added | Line Item | Optimized Targeting | ||
Primary Attribution Model Id | ||||
Proximity Location List Targeting | ||||
Added | TrueView Ad Group | Audience Expansion Level | ||
Audience Expansion Seed List Excluded | ||||
Changed | Line Item | Subtype | Options |
|
TrueView Inventory Source Targeting | Description | Consolidated YouTube Search and YouTube Videos values | ||
Options |
| |||
TrueView Video Ad Formats | Description | Added In-stream ad format. | ||
Options |
| |||
Removed | Insertion Order | Audience Targeting - Similar Audiences | ||
Removed | Line Item | Audience Targeting - Similar Audiences | ||
Removed | TrueView Ad Group | Popular Videos Bid Adjustment |
Version 5.5
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Insertion Order | Audio Content Type Targeting | ||
Content Genre Targeting - Exclude | ||||
Content Genre Targeting - Include | ||||
Added | Line Item | Audio Content Type Targeting | ||
Content Genre Targeting - Exclude | ||||
Content Genre Targeting - Include | ||||
Added | TrueView Ad | Responsive Ad Display Url Path 1 | ||
Responsive Ad Display Url Path 2 | ||||
Changed | Line Item | TrueView Video Ad Formats | Description | Renamed "Video Discovery" to "In-feed Video". |
Options |
| |||
Changed | TrueView Ad Group | Video Ad Format | Description | Renamed "Video discovery" to "In-feed video". |
Options |
| |||
Changed | TrueView Ad | Video Discovery Description 1 | Name | In-feed Video Description 1 |
Required | Yes for In-feed Video | |||
Video Discovery Description 2 | Name | In-feed Video Description 2 | ||
Required | Yes for In-feed Video | |||
Video Discovery Headline | Name | In-feed Video Headline | ||
Required | Yes for In-feed Video | |||
Video Discovery Landing Page | Name | In-feed Video Landing Page | ||
Required | Yes for In-feed Video | |||
Video Discovery Video Thumbnail | Name | In-feed Video Thumbnail | ||
Required | Yes for In-feed Video |
Version 5.4
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Campaign | Campaign Budget Segments | ||
Added | Insertion Order | Content Duration Targeting | ||
Content Stream Type Targeting | ||||
Io Subtype | ||||
Performance Goal Algorithm Id | ||||
Viewability Omid Targeting Enabled | ||||
Added | Line Item | Content Duration Targeting | ||
Content Stream Type Targeting | ||||
Io Name | ||||
Viewability Omid Targeting Enabled | ||||
Added | TrueView Ad Group | Line Item Name | ||
Added | TrueView Ad | Ad Group Name | ||
Changed | Campaign | Brand Safety Custom Settings | Description | Changed BRAND_SAFETY_CUSTOM_TRANSLATIONS enum value to "Sexual" from "Adult" |
Options |
| |||
Changed | Insertion Order | Brand Safety Custom Settings | Description | Changed BRAND_SAFETY_CUSTOM_TRANSLATIONS enum value to "Sexual" from "Adult" |
Options |
| |||
Budget Segments | Description | Added Campaign Budget ID and description to budget segment. | ||
Changed | Line Item | Brand Safety Custom Settings | Description | Changed BRAND_SAFETY_CUSTOM_TRANSLATIONS enum value to "Sexual" from "Adult" |
Options |
| |||
TrueView Video Ad Formats | Description | Added In-stream / Bumper ad format. | ||
Options |
| |||
Changed | TrueView Ad Group | Video Ad Format | Description | Added efficient reach to video ad format. |
Options |
|
Version 5.3
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Line Item | Proximity Targeting | ||
Changed | Campaign | Brand Safety Sensitivity Setting | Description | Changed BRAND_SAFETY_SENSITIVITY_SETTING enum option to "Use Campaign Manager 360 Verification" from "Use Campaign Manager Verification" |
Options |
| |||
Changed | Insertion Order | Brand Safety Sensitivity Setting | Description | Changed BRAND_SAFETY_SENSITIVITY_SETTING enum option to "Use Campaign Manager 360 Verification" from "Use Campaign Manager Verification" |
Options |
| |||
Changed | Line Item | Brand Safety Sensitivity Setting | Description | Changed BRAND_SAFETY_SENSITIVITY_SETTING enum option to "Use Campaign Manager 360 Verification" from "Use Campaign Manager Verification" |
Options |
|
Version 5.2
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Line Item | Combined Audience Targeting | ||
TrueView Third-Party Brand Lift Reporting ID | ||||
TrueView Third-Party Brand Lift Vendor | ||||
TrueView Third-Party Brand Safety Reporting ID | ||||
TrueView Third-Party Reach Reporting ID | ||||
TrueView Third-Party Reach Vendor | ||||
TrueView Third-Party Viewability Reporting ID | ||||
Changed | Line Item | End Date | Description | Dropped HH:mm specification from flight end date. Will now default to end of flight end date, or 23:59. |
Start Date | Description | Dropped HH:mm specification from flight start date. Will now default to beginning of flight start date, or 00:00. |
Version 5.1
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Insertion Order | Algorithm Id | ||
Billable Outcome | ||||
Added | Line Item | Algorithm Id | ||
Private Deal Group Targeting Include | ||||
Added | TrueView Ad Group | Placement Targeting - Popular Content - Include |
Version 5
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Campaign | Inventory Source Targeting - Authorized Seller Options | ||
Position Targeting - Display On Screen | ||||
Position Targeting - Display Position In Content | ||||
Position Targeting - Video On Screen | ||||
Position Targeting - Video Position In Content | ||||
Added | Insertion Order | Apply Floor Price For Deals | ||
Bid Strategy Do Not Exceed | ||||
Bid Strategy Unit | ||||
Insertion Order Optimization | ||||
Inventory Source Targeting - Authorized Seller Options | ||||
Position Targeting - Audio Position In Content | ||||
Position Targeting - Display On Screen | ||||
Position Targeting - Display Position In Content | ||||
Position Targeting - Video On Screen | ||||
Position Targeting - Video Position In Content | ||||
Added | Inventory Source | Commitment Type | ||
Delivery Method | ||||
Rate Type | ||||
Added | Line Item | Apply Floor Price For Deals | ||
Geography Regional Location List Targeting - Exclude | ||||
Geography Regional Location List Targeting - Include | ||||
Inventory Source Targeting - Authorized Seller Options | ||||
Position Targeting - Audio Position In Content | ||||
Position Targeting - Display Position In Content | ||||
Position Targeting - On Screen | ||||
Position Targeting - Video Position In Content | ||||
TrueView Bid Strategy Type | ||||
TrueView Bid Strategy Value | ||||
TrueView Third-Party Brand Safety Vendor | ||||
TrueView Third-Party Viewability Vendor | ||||
Added | TrueView Ad Group | Bid Cost | ||
Added | TrueView Ad | Action Button Label | ||
Action Headline | ||||
Changed | Campaign | Environment Targeting | Options |
|
Required | No | |||
Changed | Insertion Order | Environment Targeting | Options |
|
Required | No | |||
Changed | Line Item | Conversion Counting Pct | Required | Required when "Type" is "Display" or "Video" or "Audio" or "TrueView" |
Conversion Counting Type | Required | Required when "Type" is "Display" or "Video" or "Audio" or "TrueView" | ||
Environment Targeting | Options |
| ||
Required | No | |||
Subtype | Options |
| ||
TrueView Connected TV Bid Adjustment Percentage | Required | Yes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions | ||
TrueView Desktop Bid Adjustment Percentage | Required | Yes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions | ||
TrueView Mobile Bid Adjustment Percentage | Required | Yes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions | ||
TrueView Tablet Bid Adjustment Percentage | Required | Yes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions | ||
Removed | Campaign | Inventory Source Targeting - Authorized Seller Only | ||
Viewability Targeting Ad Position - Exclude | ||||
Viewability Targeting Ad Position - Include | ||||
Removed | Insertion Order | Inventory Source Targeting - Authorized Seller Only | ||
Video Ad Position Targeting | ||||
Viewability Targeting Ad Position - Exclude | ||||
Viewability Targeting Ad Position - Include | ||||
Removed | Inventory Source | Type | ||
Removed | Line Item | Inventory Source Targeting - Authorized Seller Only | ||
Video Ad Position Targeting | ||||
Viewability Targeting Ad Position - Exclude | ||||
Viewability Targeting Ad Position - Include | ||||
Removed | TrueView Ad Group | Max Cost |
Version 4.2
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Campaign | Digital Content Labels - Exclude | ||
Added | Insertion Order | Digital Content Labels - Exclude | ||
Added | Line Item | Conversion Floodlight Activity Ids | ||
Digital Content Labels - Exclude | ||||
TrueView Connected TV Bid Adjustment Option | ||||
TrueView Connected TV Bid Adjustment Percentage | ||||
Added | Media Product | |||
Changed | Campaign | Brand Safety Sensitivity Setting | Options |
|
Inventory Source Targeting - Authorized Seller Only | Description | New value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted. | ||
Changed | Insertion Order | Brand Safety Sensitivity Setting | Options |
|
Fees | Description | "Bid Manager Fee" type is replaced by "Display & Video 360 Fee" type. | ||
Inventory Source Targeting - Authorized Seller Only | Description | New value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted. | ||
Changed | Line Item | Brand Safety Sensitivity Setting | Options |
|
Creative Assignments | Description | On upload, creatives can now be specified using their Campaign Manager placement ID using the "CM" prefix. | ||
End Date | Description | Field now displays "Same as Insertion Order" for line items inheriting their parent insertion order"s flight. | ||
Fees | Description | "Bid Manager Fee" type is replaced by "Display & Video 360 Fee" type. | ||
Inventory Source Targeting - Authorized Seller Only | Description | New value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted. | ||
Start Date | Description | Field now displays "Same as Insertion Order" for line items inheriting their parent insertion order"s flight. | ||
TrueView Content Filter | Options |
| ||
TrueView Video Ad Formats | Options |
| ||
Changed | TrueView Ad Group | Video Ad Format | Options |
|
Removed | Campaign | Brand Safety Labels | ||
Removed | Insertion Order | Brand Safety Labels | ||
Removed | Line Item | Brand Safety Labels | ||
Conversion Pixel Ids |
Version 4.1
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Campaign | Inventory Source Targeting - Authorized Seller Only | ||
Added | Insertion Order | Inventory Source Targeting - Authorized Seller Only | ||
Added | Line Item | Inventory Source Targeting - Authorized Seller Only | ||
Changed | Insertion Order | Custom Affinity Targeting | Name | Custom List Targeting |
Changed | Line Item | Custom Affinity Targeting | Name | Custom List Targeting |
Changed | TrueView Ad Group | Custom Affinity Targeting | Name | Custom List Targeting |
Removed | TrueView Ad | Mobile App Id |
Version 4
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Campaign | Demographic Targeting Household Income | ||
Demographic Targeting Parental Status | ||||
Inventory Source Targeting - Target New Exchanges | ||||
Added | Insertion Order | App Collection Targeting - Exclude | ||
App Collection Targeting - Include | ||||
Daypart Targeting Time Zone | ||||
Demographic Targeting Household Income | ||||
Demographic Targeting Parental Status | ||||
Inventory Source Targeting - Target New Exchanges | ||||
Keyword List Targeting - Exclude | ||||
Added | Line Item | App Collection Targeting - Exclude | ||
App Collection Targeting - Include | ||||
Bid Multipliers | ||||
Daypart Targeting Time Zone | ||||
Demographic Targeting Household Income | ||||
Demographic Targeting Parental Status | ||||
Inventory Source Targeting - Target New Exchanges | ||||
Keyword List Targeting - Exclude | ||||
TrueView Content Filter | ||||
TrueView Desktop Bid Adjustment Option | ||||
TrueView Desktop Bid Adjustment Percentage | ||||
TrueView Tablet Bid Adjustment Option | ||||
TrueView Tablet Bid Adjustment Percentage | ||||
TrueView Video Ad Formats | ||||
Added | TrueView Ad Group | Demographic Targeting Household Income | ||
Placement Targeting - App Collections - Exclude | ||||
Placement Targeting - App Collections - Include | ||||
Added | TrueView Ad | DCM Tracking - Ad Id | ||
DCM Tracking - Creative Id | ||||
DCM Tracking - Placement Id | ||||
Changed | Line Item | Budget Type | Options |
|
Changed | TrueView Ad Group | Max Cost Per View | Name | Max Cost |
Video Ad Format | Options |
| ||
Changed | TrueView Ad | In-stream Click Tracker URL | Name | Click Tracker URL |
In-stream Display URL | Name | Display URL | ||
Required | Yes for In-stream and Bumper | |||
In-stream Landing Page URL | Name | Landing Page URL | ||
Required | Yes for In-stream and Bumper |
Version 3.1
Status | Entity | Field | Property | Value(s) |
---|---|---|---|---|
Added | Campaign | |||
Added | Insertion Order | Campaign Id | ||
Third Party Verification Labels | ||||
Third Party Verification Services | ||||
Added | Line Item | Third Party Verification Labels | ||
Third Party Verification Services |