Release Notes

AI-generated Key Takeaways

• Version 9.2 (beta) of the Structured Data File (SDF) format introduces several new fields and changes across Line Item QA, Line Item, Ad Group QA, and Ad Group entities, including support for Video Sequence.

• Version 9.1 added and changed fields in Line Item QA, Line Item, Ad Group QA, and Ad Group, while removing some Insertion Order and Line Item fields.

• Older versions of the SDF format, starting from v3.1 up to v9, have introduced various additions, changes, and removals across entities like Campaign, Insertion Order, Line Item, Ad Group, and Ad to support features like Demand Gen ads and update targeting functionalities.

• Key changes across versions highlight the evolution of the SDF format to accommodate new advertising capabilities and refine how targeting data is structured and presented.

This page provides release notes for the Structured Data File format.

Latest supported version: v9.1

Version 9.2 (beta)

Status	Entity	Field	Property	Value(s)
Added	Line Item QA	Detailed Demo Targeting - Exclude Qa
		Detailed Demo Targeting - Include Qa
		Life Event Targeting - Exclude Qa
		Life Event Targeting - Include Qa
		Merchant Center Account Id
		Optimize Fixed Bidding
		Placement Targeting - App Collections - Exclude Qa
		Placement Targeting - Apps - Exclude
		Placement Targeting - Popular Content - Exclude
		Placement Targeting - URLs - Exclude
		Placement Targeting - YouTube Channels - Exclude Qa
		Placement Targeting - YouTube Videos - Exclude Qa
		Primary Status Reason
		Primary Status
		Related Videos
		Video Sequence Minimum Duration
		Video Sequence Steps
Added	Line Item	Detailed Demo Targeting - Exclude
		Detailed Demo Targeting - Include
		Life Event Targeting - Exclude
		Life Event Targeting - Include
		Merchant Center Account Id
		Optimize Fixed Bidding
		Placement Targeting - App Collections - Exclude
		Placement Targeting - Apps - Exclude
		Placement Targeting - Popular Content - Exclude
		Placement Targeting - URLs - Exclude
		Placement Targeting - YouTube Channels - Exclude
		Placement Targeting - YouTube Videos - Exclude
		Primary Status Reason
		Primary Status
		Related Videos
		Video Sequence Minimum Duration
		Video Sequence Steps
Added	Ad Group QA	Detailed Demo Targeting - Exclude Qa
		Detailed Demo Targeting - Include Qa
		Life Event Targeting - Exclude Qa
		Life Event Targeting - Include Qa
		Placement Targeting - Popular Content - Exclude
		Product Filter Setting
		Product Filter Type
		Video Sequence Step Id
Added	Ad Group	Detailed Demo Targeting - Exclude
		Detailed Demo Targeting - Include
		Life Event Targeting - Exclude
		Life Event Targeting - Include
		Placement Targeting - Popular Content - Exclude
		Product Filter Setting
		Product Filter Type
		Video Sequence Step Id
Changed	Line Item QA	Subtype	Description	Added 'Video Sequence' subtype.
			Options	Simple Non Skippable Action Reach View Audio Over The Top Mobile App Install Mobile App Buying Simple Over The Top Non Skippable Over The Top Reach Over The Top Target Frequency Demand Gen Video Sequence
		TrueView Connected TV Bid Adjustment Percentage	Description	Added acceptable adjustments for 'Video Sequence' line items.
		TrueView Desktop Bid Adjustment Percentage	Description	Added acceptable adjustments for 'Video Sequence' line items.
		TrueView Mobile Bid Adjustment Percentage	Description	Added acceptable adjustments for 'Video Sequence' line items.
		TrueView Tablet Bid Adjustment Percentage	Description	Added acceptable adjustments for 'Video Sequence' line items.
		TrueView Video Ad Formats	Description	Added restrictions for 'Video Sequence' line items.
Changed	Line Item	Audience Targeting - Exclude	Description	Added different formatting for 'Video Sequence' line items.
		Audience Targeting - Include	Description	Added different formatting for 'Video Sequence' line items.
		Demographic Targeting Age	Description	Added different formatting for 'Video Sequence' line items.
		Demographic Targeting Household Income	Description	Added different formatting for 'Video Sequence' line items.
		Subtype	Description	Added 'Video Sequence' subtype.
			Options	Simple Non Skippable Action Reach View Audio Over The Top Mobile App Install Mobile App Buying Simple Over The Top Non Skippable Over The Top Reach Over The Top Target Frequency Demand Gen Video Sequence
		TrueView Connected TV Bid Adjustment Percentage	Description	Added acceptable adjustments for 'Video Sequence' line items.
		TrueView Desktop Bid Adjustment Percentage	Description	Added acceptable adjustments for 'Video Sequence' line items.
		TrueView Mobile Bid Adjustment Percentage	Description	Added acceptable adjustments for 'Video Sequence' line items.
		TrueView Tablet Bid Adjustment Percentage	Description	Added acceptable adjustments for 'Video Sequence' line items.
		TrueView Video Ad Formats	Description	Added restrictions for 'Video Sequence' line items.
Changed	Ad Group QA	Placement Targeting - Popular Content - Include	Description	Not available for ad groups of 'Video Sequence' line items.
Changed	Ad Group	Affinity & In Market Targeting - Exclude	Description	Not available for ad groups of 'Video Sequence' line items.
		Affinity & In Market Targeting - Include	Description	Not available for ad groups of 'Video Sequence' line items.
		Audience Expansion Level	Description	Not available for ad groups of 'Video Sequence' line items.
		Audience Expansion Seed List Excluded	Description	Not available for ad groups of 'Video Sequence' line items.
		Audience Targeting - Exclude	Description	Not available for ad groups of 'Video Sequence' line items.
		Audience Targeting - Include	Description	Not available for ad groups of 'Video Sequence' line items.
		Category Targeting - Exclude	Description	Not available for ad groups of 'Video Sequence' line items.
		Category Targeting - Include	Description	Not available for ad groups of 'Video Sequence' line items.
		Combined Audience Targeting	Description	Not available for ad groups of 'Video Sequence' line items.
		Custom List Targeting	Description	Not available for ad groups of 'Video Sequence' line items.
		Demographic Targeting Age	Description	Not available for ad groups of 'Video Sequence' line items.
		Demographic Targeting Gender	Description	Not available for ad groups of 'Video Sequence' line items.
		Demographic Targeting Household Income	Description	Not available for ad groups of 'Video Sequence' line items.
		Demographic Targeting Parental Status	Description	Not available for ad groups of 'Video Sequence' line items.
		Keyword Targeting - Exclude	Description	Not available for ad groups of 'Video Sequence' line items.
		Keyword Targeting - Include	Description	Not available for ad groups of 'Video Sequence' line items.
		Placement Targeting - App Collections - Exclude	Description	Not available for ad groups of 'Video Sequence' line items.
		Placement Targeting - App Collections - Include	Description	Not available for ad groups of 'Video Sequence' line items.
		Placement Targeting - Apps - Exclude	Description	Not available for ad groups of 'Video Sequence' line items.
		Placement Targeting - Apps - Include	Description	Not available for ad groups of 'Video Sequence' line items.
		Placement Targeting - Popular Content - Include	Description	Not available for ad groups of 'Video Sequence' line items.
		Placement Targeting - URLs - Exclude	Description	Not available for ad groups of 'Video Sequence' line items.
		Placement Targeting - URLs - Include	Description	Not available for ad groups of 'Video Sequence' line items.
		Placement Targeting - YouTube Channels - Exclude	Description	Not available for ad groups of 'Video Sequence' line items.
		Placement Targeting - YouTube Channels - Include	Description	Not available for ad groups of 'Video Sequence' line items.
		Placement Targeting - YouTube Videos - Exclude	Description	Not available for ad groups of 'Video Sequence' line items.
		Placement Targeting - YouTube Videos - Include	Description	Not available for ad groups of 'Video Sequence' line items.

Version 9.1

Status	Entity	Field	Property	Value(s)
Added	Line Item QA	Demand Gen Geography And Language Targeting Level
Added	Line Item	Demand Gen Geography And Language Targeting Level
Added	Ad Group QA	Combined Audience Targeting Qa
Added	Ad Group	Combined Audience Targeting
Changed	Insertion Order	Io Objective	Description	This column is now required.
			Required	Yes
Changed	Line Item QA	Bid Strategy Unit	Description	Added the 'REACH' option.
			Options	CPA CPC custom impr. value/cost CIVA IVO_TEN AV_VIEWED REACH
		TrueView Video Ad Formats	Description	Renamed 'In-stream' to 'Skippable'. Removed 'In-stream / Bumper' and 'Bumper' options.
			Options	Skippable Skippable / In-feed Video Non Skippable Skippable / Bumper / Non-skippable Responsive
Changed	Line Item	Bid Strategy Unit	Description	Added the 'REACH' option.
			Options	CPA CPC custom impr. value/cost CIVA IVO_TEN AV_VIEWED REACH
		TrueView Video Ad Formats	Description	Renamed 'In-stream' to 'Skippable'. Removed 'In-stream / Bumper' and 'Bumper' options.
			Options	Skippable Skippable / In-feed Video Non Skippable Skippable / Bumper / Non-skippable Responsive
Removed	Insertion Order	Measure DAR Channel
		Measure DAR
Removed	Line Item QA	Bid Multipliers
Removed	Line Item	Bid Multipliers

Version 9

Status	Entity	Field	Property	Value(s)
Added	Line Item QA	Contains EU Political Ads
Added	Line Item	Contains EU Political Ads

Version 8.1

Status	Entity	Field	Property	Value(s)
Added	Ad Group QA	Demand Gen Enabled Inventory Sources
		Demand Gen Inventory Source Strategy
Added	Ad Group	Demand Gen Enabled Inventory Sources
		Demand Gen Inventory Source Strategy
Changed	Insertion Order	Viewability Omid Targeting Enabled	Description	If OMID targeting is enabled at the advertiser level and supported for the entity, this column can no longer be set to 'FALSE'.
Changed	Line Item QA	TrueView Content Filter	Name	Inventory Mode
		Viewability Omid Targeting Enabled	Description	If OMID targeting is enabled at the advertiser level and supported for the entity, this column can no longer be set to 'FALSE'.
Changed	Line Item	TrueView Content Filter	Name	Inventory Mode
		Viewability Omid Targeting Enabled	Description	If OMID targeting is enabled at the advertiser level and supported for the entity, this column can no longer be set to 'FALSE'.

Version 8

Status	Entity	Field	Property	Value(s)
Added	Ad Group	Geography Targeting - Exclude
		Geography Targeting - Include
		Language Targeting - Include
		Lookalike Audience Targeting - Exclude
		Lookalike Audience Targeting - Include
Added	Ad	Ad Type
		Business Name
		Companion Banner Asset IDs
		Demand Gen Cards
		Landing Page URL Suffix
		Logo Asset IDs
		Marketing Image Asset IDs
		Mobile Landing Page URL
Changed	Line Item	Daypart Targeting Time Zone	Description	Added constraints for Demand Gen line items.
		Frequency Amount	Description	Not supported for Demand Gen line items.
		Frequency Enabled	Description	Is not required when Demand Gen line items.
			Required	Required when 'Subtype' is not 'Demand Gen'
		Frequency Period	Description	Added constraints for Demand Gen line items.
		Pacing Amount	Description	Required for Demand Gen line items using daily pacing.
			Required	Required when 'Type' is 'Display' or 'Video' or 'Audio'. Required when 'Type' is 'TrueView' or 'Demand Gen' and 'Pacing' is 'Daily'.
		Pacing Rate	Description	Added constraints for Demand Gen line items.
		Pacing	Description	Added constraints for Demand Gen line items.
		Subtype	Description	Added Demand Gen subtype.
			Options	Simple Non Skippable Action Reach View Audio Over The Top Mobile App Install Mobile App Buying Simple Over The Top Non Skippable Over The Top Reach Over The Top Target Frequency Demand Gen
		Timestamp	Description	This column does not guarantee the same update verification for Demand Gen line items.
		TrueView Bid Strategy Type	Description	Added 'Maximize Clicks' option. Required for Demand Gen line items.
			Options	Manual CPV: Manual view-based bidding where you pay per view. Manual CPM: Manual impression-based bidding where you pay per thousand impressions. This value is not supported for new Trueview or Demand Gen line items. Target CPM: Automated bid strategy that optimizes bids to help get as many impressions as possible using a target amount for how much you're willing to pay every thousand times your ad is shown. Maximize Conversions: Automated bid strategy that optimizes bids to help get as many conversions as possible. Target CPA: Automated bid strategy that optimizes bids to help get as many conversions as possible using a target amount for how much you're willing to pay per conversion. Maximize Conversion Value: Automated value-based bidding strategy that optimizes for the higher value conversions. Target ROAS: A value-based bidding strategy that optimizes for higher value of a conversion. Maximize Clicks: Automated bidding strategy that optimizes bids to maximize clicks based on budget
			Required	Required for TrueView and Demand Gen line items
		TrueView Bid Strategy Value	Description	Required for Demand Gen line items.
			Required	Required for TrueView and Demand Gen line items
		TrueView Connected TV Bid Adjustment Percentage	Description	Added acceptable adjustments for Demand Gen ad groups.
			Required	Required when 'TrueView Bid Strategy Type' is 'Target CPA' or 'Maximize Conversions'
		TrueView Content Filter	Description	Added support for Demand Gen line items.
		TrueView Desktop Bid Adjustment Percentage	Description	Added acceptable adjustments for Demand Gen ad groups.
			Required	Required when 'TrueView Bid Strategy Type' is 'Target CPA' or 'Maximize Conversions'
		TrueView Mobile Bid Adjustment Percentage	Description	Added acceptable adjustments for Demand Gen ad groups.
			Required	Required when 'TrueView Bid Strategy Type' is 'Target CPA' or 'Maximize Conversions'
		TrueView Tablet Bid Adjustment Percentage	Description	Added acceptable adjustments for Demand Gen ad groups.
			Required	Required when 'TrueView Bid Strategy Type' is 'Target CPA' or 'Maximize Conversions'
		TrueView Third-Party Brand Lift Vendor	Description	Added support for Demand Gen line items.
			Required	Required only when updating existing 'TrueView' or 'Demand Gen' line items
		TrueView Third-Party Brand Safety Vendor	Description	Added support for Demand Gen line items.
			Required	Required only when updating existing TrueView or Demand Gen line items
		TrueView Third-Party Reach Vendor	Description	Added support for Demand Gen line items.
			Required	Required only when updating existing TrueView or Demand Gen line items
		TrueView Third-Party Viewability Vendor	Description	Added support Demand Gen line items.
			Required	Required only when updating existing 'TrueView' or 'Demand Gen' line items
		TrueView Video Ad Inventory Control	Description	Restricts this column to Reach and View line items.
		Type	Description	Added Demand Gen type.
			Options	Display Video TrueView Audio Demand Gen
Changed	Ad Group	Bid Cost	Description	Added restriction for new 'TrueView Bid Strategy Type' value.
		Video Ad Format	Description	Added Demand Gen ad format.
			Options	In-stream In-feed video Bumper Non skippable Responsive Efficient reach YouTube audio Demand Gen
Changed	Ad	Action Button Label	Description	Updated column name to be more general. Required for a subset of Demand Gen ads.
			Name	Call to Action
			Required	Required when the parent line item is a YouTube video action line item, 'Headline' is not empty, or 'Ad Type' is 'Demand Gen Video', 'Demand Gen Image', 'Demand Gen Carousel'
		Action Headline	Description	Updated column name to be more general.
			Name	Headline
			Required	Required for Demand Gen Ads
		In-feed Video Description 1	Description	Updated column name to be more general. Required for Demand Gen ads.
			Name	Description 1
			Required	Required for In-feed Video and Demand Gen ads
		In-feed Video Description 2	Description	Updated column name to be more general.
			Name	Description 2
			Required	Required for In-feed Video
		In-feed Video Headline	Description	Required for Demand Gen ads.
			Required	Required for In-feed Video and Demand Gen ads
		In-stream Custom Parameters	Description	Updated column name to be more general.
			Name	Click Tracker URL Parameters
		Landing Page URL	Description	Required for Demand Gen ads.
			Required	Required for In-stream, Bumper, and Demand Gen ads
		Responsive Ad Display Url Path 1	Description	Updated column name to be more general.
			Name	Display URL Path 1
		Responsive Ad Display Url Path 2	Description	Updated column name to be more general.
			Name	Display URL Path 2
		Video Id	Description	Required for Demand Gen Video ads.
			Required	Required for YouTube and Demand Gen Video Ads

Version 7.1

Status	Entity	Field	Property	Value(s)
Added	Insertion Order	Io Objective
		Kpi Algorithm Id
		Kpi Type
		Kpi Value
Added	Line Item	TrueView Video Ad Inventory Control
Changed	Line Item	TrueView Inventory Source Targeting	Description	Added Google TV to inventory source targeting.
			Options	YouTube Google TV Video Partners
		TrueView Video Ad Formats	Description	Added Responsive ad format to be used in multiple line item types.
			Options	In-stream In-stream / In-feed Video In-stream / Bumper Bumper Non Skippable In-stream / Bumper / Non-skippable Responsive
Removed	Insertion Order	Billable Outcome
		Performance Goal Algorithm Id
		Performance Goal Type
		Performance Goal Value

Version 7

Status	Entity	Field	Property	Value(s)
Added	Line Item	TrueView Target Frequency Count
		TrueView Target Frequency Time Window
Added	Ad Group	Optimized Targeting
Changed	Campaign	Geography Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Geography Targeting - Include	Description	Updated to generate in ascending numerical order.
		Language Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Language Targeting - Include	Description	Updated to generate in ascending numerical order.
Changed	Insertion Order	Affinity & In Market Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Affinity & In Market Targeting - Include	Description	Updated to generate in ascending numerical order.
		App Targeting - Exclude	Description	Updated to use a concatenated string values of app platform and app platform ID in place of site IDs. Updated to generate in ascending alphabetical order.
		App Targeting - Include	Description	Updated to use a concatenated string values of app platform and app platform ID in place of site IDs. Updated to generate in ascending alphabetical order.
		Browser Targeting - Exclude	Description	Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_BROWSER Updated to generate in ascending numerical order.
		Browser Targeting - Include	Description	Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_BROWSER Updated to generate in ascending numerical order.
		Carrier Targeting - Exclude	Description	Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CARRIER_AND_ISP. Updated to generate in ascending numerical order.
		Carrier Targeting - Include	Description	Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CARRIER_AND_ISP. Updated to generate in ascending numerical order.
		Category Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Category Targeting - Include	Description	Updated to generate in ascending numerical order.
		Channel Targeting - Exclude	Description	Updated the ID space to use Display & Video 360 API Channel resource IDs.
		Channel Targeting - Include	Description	Updated the ID space to use Display & Video 360 API Channel resource IDs.
		Content Genre Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Content Genre Targeting - Include	Description	Updated to generate in ascending numerical order.
		Custom List Targeting	Description	Updated to generate in ascending numerical order.
		Daypart Targeting	Description	Updated to generate in ascending numerical order.
		Device Targeting - Exclude	Description	Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for following targeting types: TARGETING_TYPE_DEVICE_TYPE TARGETING_TYPE_DEVICE_MAKE_MODEL TARGETING_TYPE_OPERATING_SYSTEM Updated to generate in ascending numerical order.
		Device Targeting - Include	Description	Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for following targeting types: TARGETING_TYPE_DEVICE_TYPE TARGETING_TYPE_DEVICE_MAKE_MODEL TARGETING_TYPE_OPERATING_SYSTEM Updated to generate in ascending numerical order.
		Geography Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Geography Targeting - Include	Description	Updated to generate in ascending numerical order.
		Keyword List Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Keyword Targeting - Exclude	Description	Updated to generate in ascending alphabetical order.
		Keyword Targeting - Include	Description	Updated to generate in ascending alphabetical order.
		Language Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Language Targeting - Include	Description	Updated to generate in ascending numerical order.
		Measure DAR Channel	Description	Updated to use the Display & Video 360 API Channel resource ID.
		Site Targeting - Exclude	Description	Updated to use URLs in place of site IDs. Updated to generate in ascending alphabetical order.
		Site Targeting - Include	Description	Updated to use URLs in place of site IDs. Updated to generate in ascending alphabetical order.
Changed	Line Item	Affinity & In Market Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Affinity & In Market Targeting - Include	Description	Updated to generate in ascending numerical order.
		App Targeting - Exclude	Description	Updated to use a concatenated string values of app platform and app platform ID in place of site IDs. Updated to generate in ascending alphabetical order.
		App Targeting - Include	Description	Updated to use a concatenated string values of app platform and app platform ID in place of site IDs. Updated to generate in ascending alphabetical order.
		Bid Multipliers	Description	Updated the app row type to use a concatenated string values of app platform and app platform ID in place of site IDs. Updated the site row type to use URLs in place of site IDs.
		Browser Targeting - Exclude	Description	Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_BROWSER Updated to generate in ascending numerical order.
		Browser Targeting - Include	Description	Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_BROWSER Updated to generate in ascending numerical order.
		Carrier Targeting - Exclude	Description	Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CARRIER_AND_ISP. Updated to generate in ascending numerical order.
		Carrier Targeting - Include	Description	Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CARRIER_AND_ISP. Updated to generate in ascending numerical order.
		Category Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Category Targeting - Include	Description	Updated to generate in ascending numerical order.
		Channel Targeting - Exclude	Description	Updated the ID space to use Display & Video 360 API Channel resource IDs.
		Channel Targeting - Include	Description	Updated the ID space to use Display & Video 360 API Channel resource IDs.
		Combined Audience Targeting	Description	Updated to generate in ascending numerical order.
		Content Genre Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Content Genre Targeting - Include	Description	Updated to generate in ascending numerical order.
		Creative Assignments	Description	Updated to generate in ascending numerical order.
		Custom List Targeting	Description	Updated to generate in ascending numerical order.
		Daypart Targeting	Description	Updated to generate in ascending numerical order.
		Device Targeting - Exclude	Description	Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for following targeting types: TARGETING_TYPE_DEVICE_TYPE TARGETING_TYPE_DEVICE_MAKE_MODEL TARGETING_TYPE_OPERATING_SYSTEM Updated to generate in ascending numerical order.
		Device Targeting - Include	Description	Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for following targeting types: TARGETING_TYPE_DEVICE_TYPE TARGETING_TYPE_DEVICE_MAKE_MODEL TARGETING_TYPE_OPERATING_SYSTEM Updated to generate in ascending numerical order.
		Geography Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Geography Targeting - Include	Description	Updated to generate in ascending numerical order.
		Keyword List Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Keyword Targeting - Exclude	Description	Updated to generate in ascending alphabetical order.
		Keyword Targeting - Include	Description	Updated to generate in ascending alphabetical order.
		Language Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Language Targeting - Include	Description	Updated to generate in ascending numerical order.
		Private Deal Group Targeting Include	Description	Updated to generate in ascending numerical order.
		Site Targeting - Exclude	Description	Updated to use URLs in place of site IDs. Updated to generate in ascending alphabetical order.
		Site Targeting - Include	Description	Updated to use URLs in place of site IDs. Updated to generate in ascending alphabetical order.
		Subtype	Description	Added Target Frequency subtype.
			Options	Simple Non Skippable Action Reach View Audio Over The Top Mobile App Install Mobile App Buying Simple Over The Top Non Skippable Over The Top Reach Over The Top Target Frequency
		TrueView Video Ad Formats	Description	Added In-stream / Bumper / Non-skippable ad format for Target Frequency line item type.
			Options	In-stream In-stream / In-feed Video In-stream / Bumper Bumper Non Skippable In-stream / Bumper / Non-skippable
Changed	Media Product	Category Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Category Targeting - Include	Description	Updated to generate in ascending numerical order.
		Channel Targeting - Exclude	Description	Updated the ID space to use Display & Video 360 API Channel resource IDs.
		Channel Targeting - Include	Description	Updated the ID space to use Display & Video 360 API Channel resource IDs.
		Device Targeting - Include	Description	Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for following targeting types: TARGETING_TYPE_DEVICE_TYPE TARGETING_TYPE_DEVICE_MAKE_MODEL TARGETING_TYPE_OPERATING_SYSTEM Updated to generate in ascending numerical order.
		Geography Targeting - Include	Description	Updated to generate in ascending numerical order.
		Language Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Language Targeting - Include	Description	Updated to generate in ascending numerical order.
Changed	Ad Group	Affinity & In Market Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Affinity & In Market Targeting - Include	Description	Updated to generate in ascending numerical order.
		Audience Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Audience Targeting - Include	Description	Updated to generate in ascending numerical order.
		Category Targeting - Exclude	Description	Updated to generate in ascending numerical order.
		Category Targeting - Include	Description	Updated to generate in ascending numerical order.
		Custom List Targeting	Description	Updated to generate in ascending numerical order.
		Keyword Targeting - Exclude	Description	Updated to generate in ascending alphabetical order.
		Keyword Targeting - Include	Description	Updated to generate in ascending alphabetical order.

Version 6

Status	Entity	Field	Property	Value(s)
Added	Insertion Order	Proximity Location List Targeting
		Proximity Targeting
Added	Line Item	Optimized Targeting
		Primary Attribution Model Id
		Proximity Location List Targeting
Added	TrueView Ad Group	Audience Expansion Level
		Audience Expansion Seed List Excluded
Changed	Line Item	Subtype	Options	Simple Non Skippable Action Reach Audio Over The Top Mobile App Install Mobile App Buying Simple Over The Top Non Skippable Over The Top Reach Over The Top
		TrueView Inventory Source Targeting	Description	Consolidated YouTube Search and YouTube Videos values
			Options	YouTube Video Partners
		TrueView Video Ad Formats	Description	Added In-stream ad format.
			Options	In-stream In-stream / In-feed Video In-stream / Bumper Bumper Non Skippable
Removed	Insertion Order	Audience Targeting - Similar Audiences
Removed	Line Item	Audience Targeting - Similar Audiences
Removed	TrueView Ad Group	Popular Videos Bid Adjustment

Version 5.5

Status	Entity	Field	Property	Value(s)
Added	Insertion Order	Audio Content Type Targeting
		Content Genre Targeting - Exclude
		Content Genre Targeting - Include
Added	Line Item	Audio Content Type Targeting
		Content Genre Targeting - Exclude
		Content Genre Targeting - Include
Added	TrueView Ad	Responsive Ad Display Url Path 1
		Responsive Ad Display Url Path 2
Changed	Line Item	TrueView Video Ad Formats	Description	Renamed "Video Discovery" to "In-feed Video".
			Options	In-stream / In-feed Video In-stream / Bumper Bumper Non Skippable
Changed	TrueView Ad Group	Video Ad Format	Description	Renamed "Video discovery" to "In-feed video".
			Options	In-stream In-feed video Bumper Non skippable Responsive Efficient reach
Changed	TrueView Ad	Video Discovery Description 1	Name	In-feed Video Description 1
			Required	Yes for In-feed Video
		Video Discovery Description 2	Name	In-feed Video Description 2
			Required	Yes for In-feed Video
		Video Discovery Headline	Name	In-feed Video Headline
			Required	Yes for In-feed Video
		Video Discovery Landing Page	Name	In-feed Video Landing Page
			Required	Yes for In-feed Video
		Video Discovery Video Thumbnail	Name	In-feed Video Thumbnail
			Required	Yes for In-feed Video

Version 5.4

Status	Entity	Field	Property	Value(s)
Added	Campaign	Campaign Budget Segments
Added	Insertion Order	Content Duration Targeting
		Content Stream Type Targeting
		Io Subtype
		Performance Goal Algorithm Id
		Viewability Omid Targeting Enabled
Added	Line Item	Content Duration Targeting
		Content Stream Type Targeting
		Io Name
		Viewability Omid Targeting Enabled
Added	TrueView Ad Group	Line Item Name
Added	TrueView Ad	Ad Group Name
Changed	Campaign	Brand Safety Custom Settings	Description	Changed BRAND_SAFETY_CUSTOM_TRANSLATIONS enum value to "Sexual" from "Adult"
			Options	Sexual Derogatory Downloads & Sharing Weapons Gambling Violence Suggestive Profanity Alcohol Drugs Tobacco Politics Religion Tragedy Transportation Accidents Sensitive social issues Shocking
Changed	Insertion Order	Brand Safety Custom Settings	Description	Changed BRAND_SAFETY_CUSTOM_TRANSLATIONS enum value to "Sexual" from "Adult"
			Options	Sexual Derogatory Downloads & Sharing Weapons Gambling Violence Suggestive Profanity Alcohol Drugs Tobacco Politics Religion Tragedy Transportation Accidents Sensitive social issues Shocking
		Budget Segments	Description	Added Campaign Budget ID and description to budget segment.
Changed	Line Item	Brand Safety Custom Settings	Description	Changed BRAND_SAFETY_CUSTOM_TRANSLATIONS enum value to "Sexual" from "Adult"
			Options	Sexual Derogatory Downloads & Sharing Weapons Gambling Violence Suggestive Profanity Alcohol Drugs Tobacco Politics Religion Tragedy Transportation Accidents Sensitive social issues Shocking
		TrueView Video Ad Formats	Description	Added In-stream / Bumper ad format.
			Options	In-stream / Video Discovery In-stream / Bumper Bumper Non Skippable
Changed	TrueView Ad Group	Video Ad Format	Description	Added efficient reach to video ad format.
			Options	In-stream Video discovery Bumper Non skippable Responsive Efficient reach

Version 5.3

Status	Entity	Field	Property	Value(s)
Added	Line Item	Proximity Targeting
Changed	Campaign	Brand Safety Sensitivity Setting	Description	Changed BRAND_SAFETY_SENSITIVITY_SETTING enum option to "Use Campaign Manager 360 Verification" from "Use Campaign Manager Verification"
			Options	Do not block Use Campaign Manager 360 Verification Use custom
Changed	Insertion Order	Brand Safety Sensitivity Setting	Description	Changed BRAND_SAFETY_SENSITIVITY_SETTING enum option to "Use Campaign Manager 360 Verification" from "Use Campaign Manager Verification"
			Options	Do not block Use Campaign Manager 360 Verification Use custom
Changed	Line Item	Brand Safety Sensitivity Setting	Description	Changed BRAND_SAFETY_SENSITIVITY_SETTING enum option to "Use Campaign Manager 360 Verification" from "Use Campaign Manager Verification"
			Options	Do not block Use Campaign Manager 360 Verification Use custom

Version 5.2

Status	Entity	Field	Property	Value(s)
Added	Line Item	Combined Audience Targeting
		TrueView Third-Party Brand Lift Reporting ID
		TrueView Third-Party Brand Lift Vendor
		TrueView Third-Party Brand Safety Reporting ID
		TrueView Third-Party Reach Reporting ID
		TrueView Third-Party Reach Vendor
		TrueView Third-Party Viewability Reporting ID
Changed	Line Item	End Date	Description	Dropped HH:mm specification from flight end date. Will now default to end of flight end date, or 23:59.
		Start Date	Description	Dropped HH:mm specification from flight start date. Will now default to beginning of flight start date, or 00:00.

Version 5.1

Status	Entity	Field	Property	Value(s)
Added	Insertion Order	Algorithm Id
		Billable Outcome
Added	Line Item	Algorithm Id
		Private Deal Group Targeting Include
Added	TrueView Ad Group	Placement Targeting - Popular Content - Include

Version 5

Status	Entity	Field	Property	Value(s)
Added	Campaign	Inventory Source Targeting - Authorized Seller Options
		Position Targeting - Display On Screen
		Position Targeting - Display Position In Content
		Position Targeting - Video On Screen
		Position Targeting - Video Position In Content
Added	Insertion Order	Apply Floor Price For Deals
		Bid Strategy Do Not Exceed
		Bid Strategy Unit
		Insertion Order Optimization
		Inventory Source Targeting - Authorized Seller Options
		Position Targeting - Audio Position In Content
		Position Targeting - Display On Screen
		Position Targeting - Display Position In Content
		Position Targeting - Video On Screen
		Position Targeting - Video Position In Content
Added	Inventory Source	Commitment Type
		Delivery Method
		Rate Type
Added	Line Item	Apply Floor Price For Deals
		Geography Regional Location List Targeting - Exclude
		Geography Regional Location List Targeting - Include
		Inventory Source Targeting - Authorized Seller Options
		Position Targeting - Audio Position In Content
		Position Targeting - Display Position In Content
		Position Targeting - On Screen
		Position Targeting - Video Position In Content
		TrueView Bid Strategy Type
		TrueView Bid Strategy Value
		TrueView Third-Party Brand Safety Vendor
		TrueView Third-Party Viewability Vendor
Added	TrueView Ad Group	Bid Cost
Added	TrueView Ad	Action Button Label
		Action Headline
Changed	Campaign	Environment Targeting	Options	Web Web Not Optimized App
			Required	No
Changed	Insertion Order	Environment Targeting	Options	Web Web Not Optimized App
			Required	No
Changed	Line Item	Conversion Counting Pct	Required	Required when "Type" is "Display" or "Video" or "Audio" or "TrueView"
		Conversion Counting Type	Required	Required when "Type" is "Display" or "Video" or "Audio" or "TrueView"
		Environment Targeting	Options	Web Web Not Optimized App
			Required	No
		Subtype	Options	Simple Non Skippable Action Reach
		TrueView Connected TV Bid Adjustment Percentage	Required	Yes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions
		TrueView Desktop Bid Adjustment Percentage	Required	Yes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions
		TrueView Mobile Bid Adjustment Percentage	Required	Yes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions
		TrueView Tablet Bid Adjustment Percentage	Required	Yes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions
Removed	Campaign	Inventory Source Targeting - Authorized Seller Only
		Viewability Targeting Ad Position - Exclude
		Viewability Targeting Ad Position - Include
Removed	Insertion Order	Inventory Source Targeting - Authorized Seller Only
		Video Ad Position Targeting
		Viewability Targeting Ad Position - Exclude
		Viewability Targeting Ad Position - Include
Removed	Inventory Source	Type
Removed	Line Item	Inventory Source Targeting - Authorized Seller Only
		Video Ad Position Targeting
		Viewability Targeting Ad Position - Exclude
		Viewability Targeting Ad Position - Include
Removed	TrueView Ad Group	Max Cost

Version 4.2

Status	Entity	Field	Property	Value(s)
Added	Campaign	Digital Content Labels - Exclude
Added	Insertion Order	Digital Content Labels - Exclude
Added	Line Item	Conversion Floodlight Activity Ids
		Digital Content Labels - Exclude
		TrueView Connected TV Bid Adjustment Option
		TrueView Connected TV Bid Adjustment Percentage
Added	Media Product
Changed	Campaign	Brand Safety Sensitivity Setting	Options	Do not block Use Campaign Manager Verification Use custom
		Inventory Source Targeting - Authorized Seller Only	Description	New value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted.
Changed	Insertion Order	Brand Safety Sensitivity Setting	Options	Do not block Use Campaign Manager Verification Use custom
		Fees	Description	"Bid Manager Fee" type is replaced by "Display & Video 360 Fee" type.
		Inventory Source Targeting - Authorized Seller Only	Description	New value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted.
Changed	Line Item	Brand Safety Sensitivity Setting	Options	Do not block Use Campaign Manager Verification Use custom
		Creative Assignments	Description	On upload, creatives can now be specified using their Campaign Manager placement ID using the "CM" prefix.
		End Date	Description	Field now displays "Same as Insertion Order" for line items inheriting their parent insertion order"s flight.
		Fees	Description	"Bid Manager Fee" type is replaced by "Display & Video 360 Fee" type.
		Inventory Source Targeting - Authorized Seller Only	Description	New value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted.
		Start Date	Description	Field now displays "Same as Insertion Order" for line items inheriting their parent insertion order"s flight.
		TrueView Content Filter	Options	Limited Standard Expanded
		TrueView Video Ad Formats	Options	In-stream / Video Discovery Bumper Non Skippable
Changed	TrueView Ad Group	Video Ad Format	Options	In-stream Video discovery Bumper Non Skippable
Removed	Campaign	Brand Safety Labels
Removed	Insertion Order	Brand Safety Labels
Removed	Line Item	Brand Safety Labels
		Conversion Pixel Ids

Version 4.1

Status	Entity	Field	Property	Value(s)
Added	Campaign	Inventory Source Targeting - Authorized Seller Only
Added	Insertion Order	Inventory Source Targeting - Authorized Seller Only
Added	Line Item	Inventory Source Targeting - Authorized Seller Only
Changed	Insertion Order	Custom Affinity Targeting	Name	Custom List Targeting
Changed	Line Item	Custom Affinity Targeting	Name	Custom List Targeting
Changed	TrueView Ad Group	Custom Affinity Targeting	Name	Custom List Targeting
Removed	TrueView Ad	Mobile App Id

Version 4

Status	Entity	Field	Property	Value(s)
Added	Campaign	Demographic Targeting Household Income
		Demographic Targeting Parental Status
		Inventory Source Targeting - Target New Exchanges
Added	Insertion Order	App Collection Targeting - Exclude
		App Collection Targeting - Include
		Daypart Targeting Time Zone
		Demographic Targeting Household Income
		Demographic Targeting Parental Status
		Inventory Source Targeting - Target New Exchanges
		Keyword List Targeting - Exclude
Added	Line Item	App Collection Targeting - Exclude
		App Collection Targeting - Include
		Bid Multipliers
		Daypart Targeting Time Zone
		Demographic Targeting Household Income
		Demographic Targeting Parental Status
		Inventory Source Targeting - Target New Exchanges
		Keyword List Targeting - Exclude
		TrueView Content Filter
		TrueView Desktop Bid Adjustment Option
		TrueView Desktop Bid Adjustment Percentage
		TrueView Tablet Bid Adjustment Option
		TrueView Tablet Bid Adjustment Percentage
		TrueView Video Ad Formats
Added	TrueView Ad Group	Demographic Targeting Household Income
		Placement Targeting - App Collections - Exclude
		Placement Targeting - App Collections - Include
Added	TrueView Ad	DCM Tracking - Ad Id
		DCM Tracking - Creative Id
		DCM Tracking - Placement Id
Changed	Line Item	Budget Type	Options	Amount Impressions Unlimited Automatic TrueView Budget
Changed	TrueView Ad Group	Max Cost Per View	Name	Max Cost
		Video Ad Format	Options	In-stream Video discovery Bumper
Changed	TrueView Ad	In-stream Click Tracker URL	Name	Click Tracker URL
		In-stream Display URL	Name	Display URL
			Required	Yes for In-stream and Bumper
		In-stream Landing Page URL	Name	Landing Page URL
			Required	Yes for In-stream and Bumper

Version 3.1

Status	Entity	Field	Property	Value(s)
Added	Campaign
Added	Insertion Order	Campaign Id
		Third Party Verification Labels
		Third Party Verification Services
Added	Line Item	Third Party Verification Labels
		Third Party Verification Services