Usage Limits

Usage limits protect Google's infrastructure from automated processes that use the Display & Video 360 API in an inappropriate way. They ensure that one developer's actions cannot negatively impact the larger community.

Request limits

Display & Video 360 API request limits vary depending on the resource and method.

General quota (excluding creative write requests)

The following default API request limits are shared by all Display & Video 360 API resources and methods, excluding Creative CREATE and PATCH requests.

  • Queries (excluding creative write) per project per day - 86,400
  • Queries (excluding creative write) per 100 seconds per user - 100
    • This limit can be increased as needed up to a maximum of 500 (5 QPS). If your project exceeds this limit, throttling may occur.

Creative write quota

The following default API request limits apply only to Creative CREATE and PATCH requests.

  • Creative write queries per project per day - 129,600
  • Creative write queries per 100 seconds per user - 100
    • This limit can be increased as needed up to a maximum of 750 (7.5 QPS). If your project exceeds this limit, throttling may occur.

Exceeding quota limits

In the unlikely event that your request fails due to exceeding an API request limit, the API returns an HTTP status code and reason for the error. Additionally, the body of the response contains a detailed description of what caused the error.

The following list shows the possible errors and recommended actions for request failures caused by exceeding API request limits.

Code Reason Message Recommended Action
403 userRateLimitExceeded User Rate Limit Exceeded Slow down the rate at which you are sending requests using exponential backoff.

Requesting additional quota

We are not currently approving requests for additional quota. User limits can be increased up to the maximums noted above through the Google API Console.