TargetingExpansionConfig

  • Display & Video 360 API v2 has sunset.

  • The TargetingExpansionConfig settings control the optimized targeting for a line item.

  • The targetingExpansionLevel field is required and determines if optimized targeting is on or off, with NO_EXPANSION being the default.

  • The excludeFirstPartyAudience field is deprecated and will be set to false.

Settings that control the optimized targeting settings of the line item.

JSON representation 
{
  "targetingExpansionLevel": enum (TargetingExpansionLevel),
  "excludeFirstPartyAudience": boolean
}
Fields
targetingExpansionLevel

enum (TargetingExpansionLevel)

Required. Whether optimized targeting is turned on.

This field supports the following values:

  • NO_EXPANSION: optimized targeting is turned off
  • LEAST_EXPANSION: optimized targeting is turned on

If this field is set to any other value, it will automatically be set to LEAST_EXPANSION.

NO_EXPANSION will be the default value for the field and will be automatically assigned if you do not set the field.
excludeFirstPartyAudience
(deprecated)

boolean

Whether to exclude first-party audiences from use in targeting expansion.

This field was deprecated with the launch of optimized targeting.

This field will be set to false. If this field is set to true when deprecated, all positive first-party audience targeting assigned to this line item will be replaced with negative targeting of the same first-party audiences to ensure the continued exclusion of those audiences.

TargetingExpansionLevel

The Optimized targeting setting.

Enums
TARGETING_EXPANSION_LEVEL_UNSPECIFIED The optimized targeting setting is not specified or is unknown in this version.
NO_EXPANSION Optimized targeting is off.
LEAST_EXPANSION Optimized targeting is on.
SOME_EXPANSION

If used, will automatically be set to LEAST_EXPANSION.
BALANCED_EXPANSION

If used, will automatically be set to LEAST_EXPANSION.
MORE_EXPANSION

If used, will automatically be set to LEAST_EXPANSION.
MOST_EXPANSION

If used, will automatically be set to LEAST_EXPANSION.