The optimized targeting launch has been postponed. Line items will continue to use the targeting expansion feature and the targetingExpansion field of the LineItem resource will continue to behave as it has previously.

FrequencyCap

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Settings that control the number of times a user may be shown with the same ad during a given time period.

JSON representation
{
  "unlimited": boolean,
  "timeUnit": enum (TimeUnit),
  "timeUnitCount": integer,
  "maxImpressions": integer,
  "maxViews": integer
}
Fields
unlimited

boolean

Whether unlimited frequency capping is applied. When this field is set to true, the remaining frequency cap fields are not applicable.

timeUnit

enum (TimeUnit)

The time unit in which the frequency cap will be applied.

Required when unlimited is false.

timeUnitCount

integer

The number of timeUnit the frequency cap will last.

Required when unlimited is false. The following restrictions apply based on the value of timeUnit:

  • TIME_UNIT_LIFETIME - this field is output only and will default to 1
  • TIME_UNIT_MONTHS - must be between 1 and 2
  • TIME_UNIT_WEEKS - must be between 1 and 4
  • TIME_UNIT_DAYS - must be between 1 and 6
  • TIME_UNIT_HOURS - must be between 1 and 23
  • TIME_UNIT_MINUTES - must be between 1 and 59
maxImpressions

integer

The maximum number of times a user may be shown the same ad during this period. Must be greater than 0.

Required when unlimited is false and maxViews is not set.

maxViews

integer

The maximum number of times a user may click-through or fully view an ad during this period until it is no longer served to them. Must be greater than 0.

Only applicable to YouTube and Partners resources.

Required when unlimited is false and maxImpressions is not set.

TimeUnit

Possible time units.

Enums
TIME_UNIT_UNSPECIFIED Time unit value is not specified or is unknown in this version.
TIME_UNIT_LIFETIME The frequency cap will be applied to the whole life time of the line item.
TIME_UNIT_MONTHS The frequency cap will be applied to a number of months.
TIME_UNIT_WEEKS The frequency cap will be applied to a number of weeks.
TIME_UNIT_DAYS The frequency cap will be applied to a number of days.
TIME_UNIT_HOURS The frequency cap will be applied to a number of hours.
TIME_UNIT_MINUTES The frequency cap will be applied to a number of minutes.