The optimized targeting launch has been postponed. Line items will continue to use the targeting expansion feature and the targetingExpansion field of the LineItem resource will continue to behave as it has previously.

CreativeType

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Possible types of a creative.

Enums
CREATIVE_TYPE_UNSPECIFIED Type value is not specified or is unknown in this version.
CREATIVE_TYPE_STANDARD

Standard display creative.

Create and update methods are supported for this creative type if the hostingSource is one of the following:

  • HOSTING_SOURCE_HOSTED
  • HOSTING_SOURCE_THIRD_PARTY
CREATIVE_TYPE_EXPANDABLE

Expandable creative.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_THIRD_PARTY

CREATIVE_TYPE_VIDEO

Video creative.

Create and update methods are supported for this creative type if the hostingSource is one of the following:

  • HOSTING_SOURCE_HOSTED
  • HOSTING_SOURCE_THIRD_PARTY
CREATIVE_TYPE_NATIVE

Native creative rendered by publishers with assets from advertiser.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED

CREATIVE_TYPE_TEMPLATED_APP_INSTALL

Templated app install mobile creative (banner).

Create and update methods are not supported for this creative type.

CREATIVE_TYPE_NATIVE_SITE_SQUARE

Square native creative.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED

CREATIVE_TYPE_TEMPLATED_APP_INSTALL_INTERSTITIAL

Interstitial creative including both display and video.

Create and update methods are not supported for this creative type.

CREATIVE_TYPE_LIGHTBOX

Responsive and expandable Lightbox creative.

Create and update methods are not supported for this creative type.

CREATIVE_TYPE_NATIVE_APP_INSTALL

Native app install creative.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED

CREATIVE_TYPE_NATIVE_APP_INSTALL_SQUARE

Square native app install creative.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED

CREATIVE_TYPE_AUDIO

Audio creative.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED

CREATIVE_TYPE_PUBLISHER_HOSTED

Publisher hosted creative.

Create and update methods are not supported for this creative type.

CREATIVE_TYPE_NATIVE_VIDEO

Native video creative.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED

CREATIVE_TYPE_TEMPLATED_APP_INSTALL_VIDEO

Templated app install mobile video creative.

Create and update methods are not supported for this creative type.