HouseholdIncome

  • Display & Video 360 API v1 is no longer available.

  • You can target audiences based on U.S. household income brackets, including lower 50%, top 10%, and various ranges within the top 50%.

  • The available household income targeting options are represented by specific enums, such as HOUSEHOLD_INCOME_LOWER_50_PERCENT and HOUSEHOLD_INCOME_TOP_10_PERCENT.

Possible household income targeting options.

Enums
HOUSEHOLD_INCOME_UNSPECIFIED Default value when household income is not specified in this version. This enum is a placeholder for default value and does not represent a real household income option.
HOUSEHOLD_INCOME_UNKNOWN The household income of the audience is unknown.
HOUSEHOLD_INCOME_LOWER_50_PERCENT The audience is in the lower 50% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_41_TO_50_PERCENT The audience is in the top 41-50% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_31_TO_40_PERCENT The audience is in the top 31-40% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_21_TO_30_PERCENT The audience is in the top 21-30% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_11_TO_20_PERCENT The audience is in the top 11-20% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_10_PERCENT The audience is in the top 10% of U.S. household incomes.