Starting September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our deprecations page for more details on how to update your integration to make this declaration.
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Possible household income targeting options.
Enums
HOUSEHOLD_INCOME_UNSPECIFIED
Default value when household income is not specified in this version. This enum is a placeholder for default value and does not represent a real household income option.
HOUSEHOLD_INCOME_UNKNOWN
The household income of the audience is unknown.
HOUSEHOLD_INCOME_LOWER_50_PERCENT
The audience is in the lower 50% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_41_TO_50_PERCENT
The audience is in the top 41-50% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_31_TO_40_PERCENT
The audience is in the top 31-40% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_21_TO_30_PERCENT
The audience is in the top 21-30% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_11_TO_20_PERCENT
The audience is in the top 11-20% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_10_PERCENT
The audience is in the top 10% of U.S. household incomes.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-04-02 UTC."],[[["\u003cp\u003eThe options target specific income brackets within the U.S. population, including the lower 50% and various segments of the top 50%.\u003c/p\u003e\n"],["\u003cp\u003eOptions are available to represent scenarios where household income is unknown or unspecified (default).\u003c/p\u003e\n"],["\u003cp\u003eIncome brackets are defined as the lower 50% and then further segmented into groups like top 10%, top 11-20%, and so on up to the top 41-50%.\u003c/p\u003e\n"],["\u003cp\u003eThese enums can be used to specify the desired income level for targeting purposes.\u003c/p\u003e\n"]]],[],null,["| Display \\& Video 360 API is deprecated and will sunset on **October 7, 2025** . Migrate to [Display \\& Video 360 API v4](/display-video/api/reference/rest/v4) before sunset to avoid an interruption in service.\nPossible household income targeting options.\n\n| Enums ||\n|-----------------------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `HOUSEHOLD_INCOME_UNSPECIFIED` | Default value when household income is not specified in this version. This enum is a placeholder for default value and does not represent a real household income option. |\n| `HOUSEHOLD_INCOME_UNKNOWN` | The household income of the audience is unknown. |\n| `HOUSEHOLD_INCOME_LOWER_50_PERCENT` | The audience is in the lower 50% of U.S. household incomes. |\n| `HOUSEHOLD_INCOME_TOP_41_TO_50_PERCENT` | The audience is in the top 41-50% of U.S. household incomes. |\n| `HOUSEHOLD_INCOME_TOP_31_TO_40_PERCENT` | The audience is in the top 31-40% of U.S. household incomes. |\n| `HOUSEHOLD_INCOME_TOP_21_TO_30_PERCENT` | The audience is in the top 21-30% of U.S. household incomes. |\n| `HOUSEHOLD_INCOME_TOP_11_TO_20_PERCENT` | The audience is in the top 11-20% of U.S. household incomes. |\n| `HOUSEHOLD_INCOME_TOP_10_PERCENT` | The audience is in the top 10% of U.S. household incomes. |"]]
