The optimized targeting launch has been postponed. The "Audience Targeting - Similar Audiences" column in all Line Items and Insertion Order files will continue to behave as they have previously.

Third Party Verification

Stay organized with collections Save and categorize content based on your preferences.

Using third party verification service targeting will incur additional costs, these are listed in the Display & Video 360 UI under the Third-Party Rate Card tab.

If you are using a third party verification service, enter the vendor in the Third Party Verification Services field. You can only select one vendor per modified entity. If you use multiple labels, use a “;” to separate them. For example, to use DoubleVerify on a Display line item you can specify in Third Party Verification Services DoubleVerify and in Third Party Verification Labels: "ADULT_HR; DISPLAY_VIEWABILITY_50; DRUGS_HR; TRAQ_250; UNRATEABLE;"

For more information, see Brand Safety Targeting in the help center.

The following tables describe SDF's support for third party verification services:

Integral Ad Science

Note that only one label per group is allowed and the Targeting Type shows whether the label can be used for Display or Video line items. All labels can be used for default targeting.

Targeting TypeGroupLabelDescription
AllAdultADULT_HRAdult High Risk
AllAdultADULT_HMRAdult High and Moderate Risk
AllAlcoholALCOHOL_HRAlcohol High Risk
AllAlcoholALCOHOL_HMRAlcohol High and Moderate Risk
AllIllegal downloadsILLEGAL_DOWNLOADS_HRIllegal Downloads High Risk
AllIllegal downloadsILLEGAL_DOWNLOADS_HMRIllegal Downloads High and Moderate Risk
AllDrugsDRUGS_HRDrugs High Risk
AllDrugsDRUGS_HMRDrugs High and Moderate Risk
AllHate speechHATE_SPEECH_HRHate Speech High Risk
AllHate speechHATE_SPEECH_HMRHate Speech High and Moderate Risk
AllOffensive languageOFFENSIVE_LANGUAGE_HROffensive Language High Risk
AllOffensive languageOFFENSIVE_LANGUAGE_HMROffensive Language High and Moderate Risk
AllSuspicious activitySUSPICIOUS_ACTIVITY_HRSuspicious Activity High Risk
AllSuspicious activitySUSPICIOUS_ACTIVITY_HMRSuspicious Activity High and Moderate Risk
AllViolenceVIOLENCE_HRViolence High Risk
AllViolenceVIOLENCE_HMRViolence High and Moderate Risk
AllUNRATEABLEExclude pages which Integral Ad Science cannot rate
DisplayTRAQ ScoreTRAQ_250TRAQ Score 250-1000
DisplayTRAQ ScoreTRAQ_500TRAQ Score 500-1000
DisplayTRAQ ScoreTRAQ_600TRAQ Score 600-1000
DisplayTRAQ ScoreTRAQ_700TRAQ Score 700-1000
DisplayTRAQ ScoreTRAQ_750TRAQ Score 750-1000
DisplayTRAQ ScoreTRAQ_875TRAQ Score 875-1000
DisplayTRAQ ScoreTRAQ_1000TRAQ Score 1000
DisplayDisplay viewabilityDISPLAY_VIEWABILITY_10Top 10% of Viewable Content
DisplayDisplay viewabilityDISPLAY_VIEWABILITY_20Top 20% of Viewable Content
DisplayDisplay viewabilityDISPLAY_VIEWABILITY_35Top 35% of Viewable Content
DisplayDisplay viewabilityDISPLAY_VIEWABILITY_50Top 50% of Viewable Content
DisplayDisplay viewabilityDISPLAY_VIEWABILITY_75Top 75% of Viewable Content
VideoVideo viewabilityVIDEO_VIEWABILITY_4040%+ in view according to IAB video viewability for campaigns over 50,000 impressions
VideoVideo viewabilityVIDEO_VIEWABILITY_5050%+ in view according to IAB video viewability for campaigns over 50,000 impressions
VideoVideo viewabilityVIDEO_VIEWABILITY_6060%+ in view according to IAB video viewability for campaigns over 50,000 impressions
VideoVideo viewabilityVIDEO_VIEWABILITY_7070%+ in view according to IAB video viewability for campaigns over 50,000 impressions

DoubleVerify

Note that only one label per group is allowed, for the following Brand Safety labels you can choose either one Avoidance tier or any number of Avoidance Categories. Also, Targeting Type shows whether the label can be used for Display or Video line items. All labels can be used for default targeting.

Targeting TypeGroupLabelDescription
AllAvoidance tierAVOIDANCE_TIER_HRBlock only the high-risk DV Brand Safety avoidance tier
AllAvoidance tierAVOIDANCE_TIER_HMRBlock high and medium-risk DV Brand Safety avoidance tiers
AllADULT_CONTENT_PORNOGRAPHYAdult Content: Pornography, Mature Topics & Nudity
AllADULT_CONTENT_SWIMSUITAdult Content: Swimsuit
AllALTERNATIVE_LIFESTYLESControversial Subjects: Alternative Lifestyles
AllCELEBRITY_GOSSIPControversial Subjects: Celebrity Gossip
AllGAMBLINGControversial Subjects: Gambling
AllOCCULTControversial Subjects: Occult
AllSEX_EDUCATIONControversial Subjects: Sex Education
AllCOPYRIGHT_INFRINGEMENTCopyright Infringement
AllDISASTER_AVIATIONDisaster: Aviation
AllDISASTER_MAN-MADEDisaster: Man-made
AllDISASTER_NATURALDisaster: Natural
AllDISASTER_TERRORIST_EVENTSDisaster: Terrorist Events
AllDISASTER_VEHICLEDisaster: Vehicle
AllALCOHOLDrugs/Alcohol/Controlled Substances: Alcohol
AllSMOKINGDrugs/Alcohol/Controlled Substances: Smoking
AllSUBSTANCE_ABUSEDrugs/Alcohol/Controlled Substances: Substance Abuse
AllGRAPHIC_VIOLENCE_WEAPONSExtreme Graphic/Explicit Violence/Weapons
AllHATE_PROFANITYHate/Profanity
AllCRIMINAL_SKILLSIllegal Activities: Criminal Skills
AllNUISANCE_SPYWARE_MALWARE_WAREZNuisance/Spyware/Malware/Warez
AllNEGATIVE_NEWS_FINANCIALNegative News: Financial
AllNON­-ENGLISHNon­-Std Content: Non­-English
AllPARKING_PAGENon-­Std Content: Parking Page
AllUNMODERATED_UGCUnmoderated UGC: Forums, Images & Video
AllAD_SERVERSAd Servers
AllINFLAMMATORY_POLITICS_AND_NEWSControversial Subjects: Inflammatory Politics and News
AllNEGATIVE_NEWS_PHARMACEUTICALNegative News: Pharmaceutical
AllUNRATEABLEUnknown/Unrateable
AllFRAUD_INVALID_TRAFFICFraud & Invalid Traffic: Prevent Suspicious Traffic
DisplayViewed rateIAB_VIEWED_RATE_10Top 10% of inventory by IAB Viewed Rate
DisplayViewed rateIAB_VIEWED_RATE_20Top 20% of inventory by IAB Viewed Rate
DisplayViewed rateIAB_VIEWED_RATE_35Top 35% of inventory by IAB Viewed Rate
DisplayViewed rateIAB_VIEWED_RATE_50Top 50% of inventory by IAB Viewed Rate
DisplayViewed rateIAB_VIEWED_RATE_75Top 75% of inventory by IAB Viewed Rate
DisplayView durationAVERAGE_VIEW_DURATION_10Top 10% of inventory by Average View Duration
DisplayView durationAVERAGE_VIEW_DURATION_20Top 20% of inventory by Average View Duration
DisplayView durationAVERAGE_VIEW_DURATION_35Top 35% of inventory by Average View Duration
DisplayView durationAVERAGE_VIEW_DURATION_50Top 50% of inventory by Average View Duration
DisplayView durationAVERAGE_VIEW_DURATION_75Top 75% of inventory by Average View Duration
VideoIAB viewabilityIAB_VIEWABILITY_10Top 10% of inventory by IAB Viewability
VideoIAB viewabilityIAB_VIEWABILITY_25Top 25% of inventory by IAB Viewability
VideoIAB viewabilityIAB_VIEWABILITY_35Top 35% of inventory by IAB Viewability
VideoIAB viewabilityIAB_VIEWABILITY_50Top 50% of inventory by IAB Viewability
VideoIAB viewabilityIAB_VIEWABILITY_75Top 75% of inventory by IAB Viewability
VideoViewed performanceVIEWED_PERFORMANCE_10Top 10% of inventory by Fully Viewed Performance
VideoViewed performanceVIEWED_PERFORMANCE_25Top 25% of inventory by Fully Viewed Performance
VideoViewed performanceVIEWED_PERFORMANCE_35Top 35% of inventory by Fully Viewed Performance
VideoViewed performanceVIEWED_PERFORMANCE_50Top 50% of inventory by Fully Viewed Performance
VideoViewed performanceVIEWED_PERFORMANCE_75Top 75% of inventory by Fully Viewed Performance
VideoPlayer sizePLAYER_SIZE_400X300_5Sites with 5%+ of Impressions with 400x300 or Greater Player Size
VideoPlayer sizePLAYER_SIZE_400X300_25Sites with 25%+ of Impressions with 400x300 or Greater Player Size
VideoPlayer sizePLAYER_SIZE_400X300_70Sites with 70%+ of Impressions with 400x300 or Greater Player Size
VideoPlayer sizePLAYER_SIZE_400X300_95Sites with 95%+ of Impressions with 400x300 or Greater Player Size

Adloox

Targeting TypeGroupLabelDescription
AllADULT_CONTENT_HARDAdult content (hard)
AllADULT_CONTENT_SOFTAdult content (soft)
AllILLEGAL_CONTENTIllegal content
AllBORDERLINE_CONTENTBorderline content
AllDISCRIMINATORY_CONTENTDiscriminatory content
AllVIOLENT_CONTENT_WEAPONSViolent content & weapons
AllLOW_VIEWABILITY_DOMAINSLow viewability domains
AllFRAUDFraud