Starting September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our deprecations page for more details on how to update your integration to make this declaration.
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The Display & Video 360 API is the programmatic interface for the Display & Video 360
platform. You can use the Display & Video 360 API to automate complex
Display & Video 360 workflows. Here are some examples of tasks you can do with the
Display & Video 360 API:
This guide describes how to get started with the Display & Video 360 API.
Prerequisites
Before using the Display & Video 360 API, you must do the following:
You must have a Google Account. You need a
Google Account in order to create a project
in the Google API Console. If you already have an
account, then you're all set. You may also want a separate Google Account for
testing purposes.
You must have access to Display & Video 360. You need access to the
Display & Video 360 product in order to work with the API. If your
organization already has a Display & Video 360 contract, ensure a
user profile with appropriate permissions has been
created for your Google Account(s). If not,
contact our sales team for more information.
You should try out Display & Video 360. This API documentation assumes
that you've used Display & Video 360, and that you're familiar with web
programming concepts and web data formats. If you haven't used
Display & Video 360, then try out the web UI before
starting to code.
You can create a new project, or use an existing one.
Create a new project
Follow the steps in the Google API Console
to create a project and enable the Display & Video 360 API automatically.
Use an existing project
Here's how to manually activate the Display & Video 360 API for an existing project.
To enable an API for your project, do the following:
Open the API Library in the Google API Console. If prompted, select a
project or create a new one. The API Library lists all available
APIs, grouped by product family and popularity.
If the API you want to enable isn't visible in the list, use search to
find it.
Select the API you want to enable, then click the Enable
button.
The following instructions guide you through the process of creating an OAuth
2.0 client ID to use with the installed application
flow. For instructions on generating credentials for use
with the service account flow, refer to the Service Accounts
guide.
Select the most applicable application type when prompted. The Java and
Python code snippets offered in these guides assume a Desktop app, while
the PHP code snippets assume a Web application.
Enter any additional required information.
If this is your first time creating a client ID, besides being able to
select your application type, you can configure your consent screen by
clicking the Configure consent screen button. You won't get a prompt
to configure your consent screen again after you do it the first time,
although this information can be updated at any time.
Click Create.
When done, you'll be presented with an OAuth 2.0 client ID and client
secret, which you can download in JSON format and save for later use.
Configure the user consent screen
When you use OAuth 2.0 for authentication, your users are authenticated after
they agree to terms presented to them on a user consent screen.
To set up your project's consent screen, do the following:
Open the Consent Screen page in the Google API Console.
If prompted, select a project or create a new one.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-07 UTC."],[[["\u003cp\u003eThe Display & Video 360 API allows programmatic access to automate complex workflows within the Display & Video 360 platform, including tasks like creative management, line item targeting, and structured data file generation.\u003c/p\u003e\n"],["\u003cp\u003eBefore using the API, ensure you have a Google Account, access to Display & Video 360, and familiarize yourself with the platform's web UI.\u003c/p\u003e\n"],["\u003cp\u003eYou need to create or select a Google API Console project and enable the Display & Video 360 API to start using it.\u003c/p\u003e\n"],["\u003cp\u003eGenerate OAuth 2.0 credentials for authorization, following the guide for either installed application or service account flow depending on your needs.\u003c/p\u003e\n"],["\u003cp\u003eConfigure a user consent screen for your project within the Google API Console to handle user authentication when using OAuth 2.0.\u003c/p\u003e\n"]]],["The Display & Video 360 API automates tasks like uploading creatives, managing line items and targeting, and generating Structured Data Files. To begin, users need a Google Account and Display & Video 360 access, alongside experience with the platform. They must create or select a project in the Google API Console and enable the API. Credentials, specifically an OAuth 2.0 client ID, must be generated, and the user consent screen must be configured to enable application authorization.\n"],null,["The Display \\& Video 360 API is the programmatic interface for the Display \\& Video 360\nplatform. You can use the Display \\& Video 360 API to automate complex\nDisplay \\& Video 360 workflows. Here are some examples of tasks you can do with the\nDisplay \\& Video 360 API:\n\n- [Upload and build\n creatives.](/display-video/api/guides/creating-creatives/overview)\n- [Manage line items and their\n targeting.](/display-video/api/guides/managing-line-items/overview)\n- [Generate and download Structured Data\n Files.](/display-video/api/guides/downloading-sdfs/create)\n\nThis guide describes how to get started with the Display \\& Video 360 API.\n\nPrerequisites\n\nBefore using the Display \\& Video 360 API, you must do the following:\n\n1. **You must have a Google Account.** You need a\n [Google Account](//www.google.com/accounts/NewAccount) in order to [create a project](#create_project)\n in the Google API Console. If you already have an\n account, then you're all set. You may also want a separate Google Account for\n testing purposes.\n\n2. **You must have access to Display \\& Video 360.** You need access to the\n Display \\& Video 360 product in order to work with the API. If your\n organization already has a Display \\& Video 360 contract, ensure a\n [user profile](//support.google.com/displayvideo/answer/2723011) with appropriate permissions has been\n created for your Google Account(s). If not,\n [contact our sales team](//marketingplatform.google.com/about/display-video-360/) for more information.\n\n3. **You should try out Display \\& Video 360.** This API documentation assumes\n that you've used Display \\& Video 360, and that you're familiar with web\n programming concepts and web data formats. If you haven't used\n Display \\& Video 360, then try out the [web UI](https://displayvideo.google.com/) before\n starting to code.\n\nChoose a project\n\nYou need to [create\nor select a project in the Google API Console and enable the API](https://console.cloud.google.com/start/api?id=displayvideo.googleapis.com&credential=client_key).\n\nYou can create a new project, or use an existing one.\n\nCreate a new project\n\nFollow the steps in the [Google API Console](https://console.cloud.google.com/start/api?id=displayvideo.googleapis.com&credential=client_key)\nto create a project and enable the Display \\& Video 360 API automatically.\n\nUse an existing project\n\nHere's how to manually activate the Display \\& Video 360 API for an existing project.\n\nTo enable an API for your project, do the following:\n\n1. [Open the API Library](https://console.cloud.google.com/apis/library) in the Google API Console. If prompted, select a project or create a new one. The API Library lists all available APIs, grouped by product family and popularity.\n2. If the API you want to enable isn't visible in the list, use search to find it.\n3. Select the API you want to enable, then click the **Enable** button.\n4. If prompted, enable billing.\n5. If prompted, accept the API's Terms of Service.\n\nGenerate credentials\n\nAll requests you make to the Display \\& Video 360 API must be authorized. For a brief\noverview of authorization, read about how to [authorize and identify your\napplication to Google](/display-video/api/guides/how-tos/authorizing).\n\nThe following instructions guide you through the process of creating an OAuth\n2.0 client ID to use with the [installed application\nflow](/identity/protocols/OAuth2InstalledApp). For instructions on generating credentials for use\nwith the service account flow, refer to the [Service Accounts](/display-video/api/guides/how-tos/service-account)\nguide.\n\n1. Follow the steps to [configure a Google API Console project](#create_project).\n\n\n2. Open the [Credentials page](https://console.cloud.google.com/apis/credentials) in the API Console.\n3. Click **Create credentials** \\\u003e **OAuth client ID**.\n\n4. Select the most applicable application type when prompted. The Java and\n Python code snippets offered in these guides assume a **Desktop app** , while\n the PHP code snippets assume a **Web application**.\n\n5. Enter any additional required information.\n\n - If this is your first time creating a client ID, besides being able to select your application type, you can configure your consent screen by clicking the **Configure consent screen** button. You won't get a prompt to configure your consent screen again after you do it the first time, although this information can be updated at any time.\n6. Click **Create**.\n\nWhen done, you'll be presented with an OAuth 2.0 client ID and client\nsecret, which you can download in JSON format and save for later use.\n\nConfigure the user consent screen\n\nWhen you use OAuth 2.0 for authentication, your users are authenticated after\nthey agree to terms presented to them on a user consent screen.\n\n\nTo set up your project's consent screen, do the following:\n\n1. Open the [Consent Screen page](https://console.cloud.google.com/apis/credentials/consent) in the Google API Console. If prompted, select a project or create a new one.\n2. Fill out the form and click **Save**."]]