You can retrieve YouTube & Partners line items, their ad groups and ad resources, and targeting relevant to YouTube & Partners ad serving using Display & Video 360 API. YouTube & Partners resources and targeting can only be created or updated through the UI.
This page describes how to use the Display & Video 360 API to identify YouTube & Partners resources and retrieve relevant targeting, and how to create and update YouTube & Partners resources in bulk using Structured Data Files (SDF) in the UI.
Identify YouTube & Partners resources
YouTube & Partners resources consist of certain types of line items, Ad Groups, and Ads.
Line Items
Line items of the following LineItemType values are YouTube &
Partners line items and cannot be created or updated:
LINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_ACTIONLINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_AUDIOLINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_NON_SKIPPABLELINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_NON_SKIPPABLE_OVER_THE_TOPLINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_REACHLINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_REACH_OVER_THE_TOPLINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_SIMPLELINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_SIMPLE_OVER_THE_TOPLINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_TARGET_FREQUENCYLINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_VIDEO_SEQUENCE
Settings specific to YouTube & Partners line items can be retrieved from the
youtubeAndPartnersSettings field of the
LineItem resource.
YouTube Ad Groups and Ads
YouTube Ad Groups and Ads are child resources under YouTube & Partner line items that allow for further specification.
A YouTube & Partners line item can have multiple
AdGroup resources under it, each with its own additional
targeting and bidding strategy. Under each
AdGroup resource can be multiple AdGroupAd
resources of the same ad format, each with its own creative
information and list of additional tracking
URLs.
Retrieve targeting
Targeting used for serving YouTube & Partners ads is assigned at the advertiser level, line item level, and Ad Group level.
YouTube & Partners targeting inherited from parent resources are not reflected in the targeting settings of child resources, as is standard for non-YouTube & Partners resources.
In order to retrieve all targeting relevant to the serving of a YouTube & Partners ad, you must:
- retrieve targeting assigned to its parent advertiser using
advertisers.listAssignedTargetingOptions, - retrieve targeting assigned to its parent line item using
advertisers.lineItems.bulkListAssignedTargetingOptions, - and retrieve targeting assigned to its parent ad group using
advertisers.adGroups.bulkListAdGroupAssignedTargetingOptions.
Attempting to modify YouTube targeting
As is the case with YouTube & Partners resources, you cannot modify YouTube & Partners targeting using the Display & Video 360 API. Any attempt to modify the following targeting will return an error:
- Targeting assigned at any level of the following targeting types:
TARGETING_TYPE_SESSION_POSITION,TARGETING_TYPE_YOUTUBE_CHANNEL, andTARGETING_TYPE_YOUTUBE_VIDEO. - Targeting assigned to YouTube & Partners line item resources.
- Targeting assigned to
AdGroupresources.
Create and update using SDF UI upload
Although you cannot create or update YouTube & Partners resources using the Display & Video 360 API, you can create or update YouTube & Partners line items, ad groups, and ads in bulk using Structured Data File (SDF) upload through the Display & Video 360 UI.
These resources are represented in SDF through the Line Item, Youtube Ad Group, and YouTube Ad file formats.
You can generate and download Structured Data Files using Display & Video 360 API. Edit existing rows to make changes to existing resources or add new rows for create new resources, and upload the updated files through the Display & Video 360 UI.