This page describes the available audience types and specifies how they can be retrieved using the Display & Video 360 API.
Google Audiences are lists of users with an identified affinity, life event, or
recent purchase intent. Audiences are created and maintained by Google. You can
GoogleAudience resources using the
First- and third-party audiences
Audiences created using first or third-party data are represented in the
Display & Video 360 API as
FirstAndThirdPartyAudience resources. This
resource encompasses a number of individual audience types, including Customer
Match, tag-based, activity-based, and licensed audiences, in the resource's
You can retrieve first and third-party audiences using the
firstAndThirdPartyAudiences.list method. Different lists of
audiences may be returned depending on whether the request uses the ID of an
advertiser or its parent partner in the required
accessor union parameter.
You can create and update Customer Match audiences generated using customer contact information or mobile device IDs through the Display & Video 360 API. See the Upload Customer Match Audience page later in this guide for more information. You can also create Customer Match audiences, along with other types first-party audiences, through the Display & Video 360 UI.
Custom lists allow Display & Video 360 customers to target users who have
indicated specific interests or are looking for specific items. You can create
custom lists through the Display & Video 360 UI. You can retrieve available
CustomList resources through the Display & Video 360 API using the
Combined audiences are user-configured audiences created by the union
and intersection of existing Google, first-party, and third-party audiences. You
can create them through the Display & Video 360 UI. You can retrieve available
CombinedAudience resources using the