Structured Data - v8.1 - Media Product

AI-generated Key Takeaways

• This version of SDF is deprecated and users must migrate to SDF v9 before March 3, 2026.

• The Media Product SDF file contains fields for defining media products and their targeting settings.

• Required fields include "Name", "Frequency Enabled", and "Demographic Targeting Parental Status".

• Targeting options cover geography, language, channels, categories, audiences, affinity & in-market, demographics, devices, and video player size.

• Several fields are specific to private media products, such as "Private - Seller Name", "Private - Order Id", and "Private - Inventory Source Id".

This SDF version has been deprecated. Users should migrate to SDF v9 before March 3, 2026 in order to continue using structured data files.

See the overview for an explanation of format.

Field	Required	Type	Writable	Description
Product Id	No	integer	No	Numeric ID value of the media product.
Plan Id	No	integer	No	Numeric ID value of the media proposal.
Campaign Id	No	integer	No
Name	Yes	string	Yes	The name of the entry.
Type	No	string	No	Type of the media product. Open Auction Display Open Auction Audio Open Auction Video Video View Campaign Efficient Reach Youtube TrueView In-stream Youtube TrueView Discovery Youtube TrueView Bumper Youtube TrueView Reach Youtube Audio Target Frequency Bumper Skippable Target Frequency Non Skippable Target Frequency Skippable Target Frequency Bumper Google Preferred Bumper Google Preferred Short Google Preferred Long Google Preferred Non-skippable In-stream 30s Google Preferred YouTube Shorts Standard Reserve Short Standard Reserve Long Non-skippable In-stream Private (Publisher) Private (Inventory source) Private (Negotiation) Demand Gen
Start Date	No	string	No	The start date of the media product in the format MM/DD/YYYY HH:mm
End Date	No	string	No	The end date of the media product in the format MM/DD/YYYY HH:mm
Budget	No	float	No	A positive budget amount for the media product. It is always a float for a currency amount since it will be always monetary budget. Currencies will be shown in the advertiser's currency in standard units (not in 1/1,000,000s of a currency unit)
Frequency Enabled	Yes	string	Yes
Frequency Exposures	Required when "Frequency Enabled" is "TRUE"	integer	Yes	A positive integer amount for the number of impressions in a given Frequency Amount, that is, the x in 'Show x impressions over y period'.
Frequency Period	Required when "Frequency Enabled" is "TRUE"	string	Yes	Minutes Hours Days Weeks Months Lifetime
Frequency Amount	Required when "Frequency Enabled" is "TRUE"	integer	Yes
Geography Targeting - Include	No	string, list	Yes	List of geographies to include in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_GEO_REGION. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Language Targeting - Include	No	string, list	Yes	List of languages to include in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_LANGUAGE. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Language Targeting - Exclude	No	string, list	Yes	List of languages to exclude in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_LANGUAGE. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Channel Targeting - Include	No	string, list	Yes	List of channels to include in targeting. This column uses Display & Video 360 API Channel resource IDs. List format = (Channel.channelId; Channel.channelId; etc.).
Channel Targeting - Exclude	No	string, list	Yes	List of channels to exclude in targeting. This column uses Display & Video 360 API Channel resource IDs. List format = (Channel.channelId; Channel.channelId; etc.).
Category Targeting - Include	No	string, list	Yes	List of categories to include in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CATEGORY. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Category Targeting - Exclude	No	string, list	Yes	List of categories to exclude in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CATEGORY. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Audience Targeting - Include	No	string, list of list of pairs	Yes	List of audience lists to include in targeting. This column uses Display & Video 360 API FirstPartyAndPartnerAudience resource IDs. For first-party audience lists, each audience is listed as a pair of FirstPartyAndPartnerAudience.firstPartyAndPartnerAudienceId and recency setting. A pair is (1;1d;), where 1d is a sample recency representing 1 day recency. Recency is not available for third-party audiences, so the list format is (3;);(4;);. To "AND" and "OR" groups of audiences, follow this example: To combine pairs with and without recency: '((1;1d;);(2;365d;));((3;);(4;5m;);(5;all;));'. This means (list 1 with 1 day recency OR list 2 with 365day recency ) AND (list 3 without a specified recency OR list 4 with 5 minute recency OR list 5 with all users). Valid recency values are: all 1m 5m 10m 15m 30m 1h 2h 3h 6h 12h 1d 2d 3d 5d 7d 10d 14d 15d 21d 28d 30d 45d 60d 90d 120d 180d 270d 365d
Audience Targeting - Exclude	No	string, list of list of pairs	Yes	List of audience lists to exclude in targeting. This column uses Display & Video 360 API FirstPartyAndPartnerAudience resource IDs. Each audience is listed as a pair of FirstPartyAndPartnerAudience.firstPartyAndPartnerAudienceId and recency setting, if the audience list is a 1P audience list. A pair is (1;1d;), where 1d is a sample recency representing 1 day recency. However, for 3P audiences, recency is not available, so the list format is (3;);(4;);. List format = ((FirstPartyAndPartnerAudience.firstPartyAndPartnerAudienceId; recency optional;); (FirstPartyAndPartnerAudience.firstPartyAndPartnerAudienceId; recency optional;);) Example: "(1;1d;);(2;);". Valid recency values are: all 1m 5m 10m 15m 30m 1h 2h 3h 6h 12h 1d 2d 3d 5d 7d 10d 14d 15d 21d 28d 30d 45d 60d 90d 120d 180d 270d 365d
Affinity & In Market Targeting - Include	No	string, list	Yes
Affinity & In Market Targeting - Exclude	No	string, list	Yes
Demographic Targeting Gender	No	string, list	Yes	List of genders to target. Select one or more of the acceptable values: Female Male Unknown
Demographic Targeting Age	No	string, list	Yes	Target to a user age range. Specify a from/to range by selecting a single From age and a single To age and whether to include unknown ages true/false. See the list of acceptable From/To ages. Example 1: to target 18-55 and include unknown ages, specify the format {From; To ; Include unknown True/False} = 18;55;true; Example 2: to target only users >35 years old and exclude unknown ages, specify the following = 35;+;false;. Acceptable values for From: 18 25 35 45 55 65 Acceptable values for To: 25 35 45 55 65 +
Demographic Targeting Parental Status	Yes	string, list	Yes	List of parental status to target. Select one or more of the acceptable values. Parent Not a parent Unknown
Device Targeting - Include	No	string, list	Yes	List of devices to include in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for the following targeting types: TARGETING_TYPE_DEVICE_TYPE TARGETING_TYPE_DEVICE_MAKE_MODEL TARGETING_TYPE_OPERATING_SYSTEM List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Video Player Size Targeting	No	string, list	Yes	List of video ad player size to target. Select one or more of the acceptable values: unknown small large HD
Private - Seller Name	No	string	No	The publisher's name in a deal. This field only applies to private media products.
Private - Order Id	No	string	No	The order id of a guaranteed deal. This field only applies to private media products.
Private - Inventory Source Id	No	string	No	The DBM id of the inventory source. This field only applies to private media products.