The optimized targeting launch has been postponed. Line items will continue to use the targeting expansion feature and the targetingExpansion field of the LineItem resource will continue to behave as it has previously.

REST Resource: advertisers.negativeKeywordLists.negativeKeywords

Stay organized with collections Save and categorize content based on your preferences.

Resource: NegativeKeyword

A negatively targeted keyword that belongs to a negative keyword list.

JSON representation
{
  "name": string,
  "keywordValue": string
}
Fields
name

string

Output only. The resource name of the negative keyword.

keywordValue

string

Required. Immutable. The negatively targeted keyword, for example car insurance.

Must be UTF-8 encoded with a maximum size of 255 bytes. Maximum number of characters is 80. Maximum number of words is 10.

Valid characters are restricted to ASCII characters only. The only URL-escaping permitted is for representing whitespace between words. Leading or trailing whitespace is ignored.

Methods

bulkEdit

Bulk edits negative keywords in a single negative keyword list.

create

Creates a negative keyword in a negative keyword list.

delete

Deletes a negative keyword from a negative keyword list.

list

Lists negative keywords in a negative keyword list.

replace

Replaces all negative keywords in a single negative keyword list.