The optimized targeting launch has been postponed. Line items will continue to use the targeting expansion feature and the targetingExpansion field of the LineItem resource will continue to behave as it has previously.

Method: advertisers.negativeKeywordLists.negativeKeywords.create

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Creates a negative keyword in a negative keyword list.

HTTP request


The URL uses gRPC Transcoding syntax.

Path parameters


string (int64 format)

Required. The ID of the DV360 advertiser to which the parent negative keyword list belongs.


string (int64 format)

Required. The ID of the parent negative keyword list in which the negative keyword will be created.

Request body

The request body contains an instance of NegativeKeyword.

Response body

If successful, the response body contains a newly created instance of NegativeKeyword.

Authorization Scopes

Requires the following OAuth scope:


For more information, see the OAuth 2.0 Overview.