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type UniversalAppCampaignSetting (v201802)

Setting for storing the mobile app to advertise and creative assets for Universal app campaigns. This setting is required for Campaigns with advertising channel subtype UNIVERSAL_APP_CAMPAIGN and can only be attached to such Campaigns.


Namespace
https://adwords.google.com/api/adwords/cm/v201802

Field

Setting (inherited)

Setting.Type

xsd:string

Indicates that this instance is a subtype of Setting. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

UniversalAppCampaignSetting

appId

xsd:string

A string that uniquely identifies a mobile application. The appId should be the same as the vendor native id for the app. For example the Android Application "Color Drips" (https://play.google.com/store/apps/details?id=com.labpixies.colordrips) would have the appId - "com.labpixies.colordrips".

This field can be filtered on using the value "UniversalAppCampaignSettingAppId".
This field is read only and will be ignored when sent to the API for the following Operators: REMOVE.
This field is required and should not be null when it is contained within Operators : ADD.

appVendor

MobileApplicationVendor

The vendor, i.e. application store that distributes this specific app, as identified by the app_id.

This field is required and should not be null when it is contained within Operators : ADD.


Enumerations
VENDOR_UNKNOWN
VENDOR_APPLE_APP_STORE
Mobile application vendor for apple app store.
VENDOR_GOOGLE_MARKET
Mobile application vendor for google market.

This field is read only and will be ignored when sent to the API for the following Operators: REMOVE.

description1

xsd:string

A description line of your mobile application promotion ad(s).

Description must not contain any '{' or '}' characters. This is checked by the regular expression '[^\{\}]*'.
This field is required and should not be null when it is contained within Operators : ADD.
The length of this string should be between 1 and 25, inclusive, (trimmed).

description2

xsd:string

A description line of your mobile application promotion ad(s).

Description must not contain any '{' or '}' characters. This is checked by the regular expression '[^\{\}]*'.
This field is required and should not be null when it is contained within Operators : ADD.
The length of this string should be between 1 and 25, inclusive, (trimmed).

description3

xsd:string

A description line of your mobile application promotion ad(s).

Description must not contain any '{' or '}' characters. This is checked by the regular expression '[^\{\}]*'.
This field is required and should not be null when it is contained within Operators : ADD.
The length of this string should be between 1 and 25, inclusive, (trimmed).

description4

xsd:string

A description line of your mobile application promotion ad(s).

Description must not contain any '{' or '}' characters. This is checked by the regular expression '[^\{\}]*'.
This field is required and should not be null when it is contained within Operators : ADD.
The length of this string should be between 1 and 25, inclusive, (trimmed).

youtubeVideoMediaIds

xsd:long[]

MediaIds for YouTube videos to be shown to users when advertising on video networks.

imageMediaIds

xsd:long[]

MediaIds for landscape images to be used in creatives to be shown to users when advertising on display networks.

universalAppBiddingStrategyGoalType

UniversalAppBiddingStrategy...

Represents the goal towards which the bidding strategy, of this universal app campaign, should optimize for.


Enumerations
UNKNOWN
OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME
The bidding strategy of the universal app campaign should aim to maximize installation of the app.
OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME
The bidding strategy of the universal app campaign should aim to maximize the selected in-app conversions' volume.
OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE
The bidding strategy of the universal app campaign should aim to maximize all conversions' value, i.e., install + selected in-app conversions. NOTE: This value cannot be set by external clients, but it can be retrieved using get.
OPTIMIZE_FOR_TARGET_IN_APP_CONVERSION
The bidding strategy of the universal app campaign should aim to maximize just the selected in-app conversion's volume, while achieving or exceeding target cost per in-app conversion.
OPTIMIZE_FOR_RETURN_ON_ADVERTISING_SPEND
The bidding strategy of the universal app campaign should aim to maximize all conversions' value, i.e., install + selected in-app conversions while achieving or exceeding target return on advertising spend.

youtubeVideoMediaIdsOps

ListOperations

Operations for YouTube Video MediaIds.

imageMediaIdsOps

ListOperations

Operations for Image MediaIds.

adsPolicyDecisions

UniversalAppCampaignAdsPoli...[]

Ads policy decisions associated with asset(s).

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