실적 최대화 캠페인 만들기

필수 확장 소재와 예산이 있으면 이제 캠페인을 만들 수 있습니다.

실적 최대화 캠페인의 AdvertisingChannelType은 PERFORMANCE_MAX입니다. AdvertisingChannelSubType을 설정하면 안 됩니다.

지원되는 유일한 입찰 전략은 다음과 같습니다.

• 가치를 추적하지 않고 모든 전환을 동등하게 중요시하는 경우 MaximizeConversions 입찰 전략을 사용하세요. 선택사항인 타겟 CPA (액션당비용)를 설정할 수 있습니다. 자세히 알아보기

• 전환 가치를 추적하는 경우 MaximizeConversionValue 입찰 전략을 설정하세요. 선택사항인 타겟 ROAS(광고 투자수익)를 설정할 수 있습니다. 자세히 알아보기

BiddingStrategyService을 사용하여 생성된 포트폴리오 입찰 전략은 실적 최대화 캠페인에서 지원되지 않습니다. 포트폴리오 입찰 전략에서 여러 캠페인을 만드는 대신 캠페인 수를 줄이고 애셋 그룹을 더 많이 사용하세요.

자바

/** Creates a MutateOperation that creates a new Performance Max campaign. */
private MutateOperation createPerformanceMaxCampaignOperation(
    long customerId, boolean brandGuidelinesEnabled) {
  Campaign performanceMaxCampaign =
      Campaign.newBuilder()
          .setName("Performance Max campaign #" + getPrintableDateTime())
          // Sets the campaign status as PAUSED. The campaign is the only entity in
          // the mutate request that should have its status set.
          .setStatus(CampaignStatus.PAUSED)
          // All Performance Max campaigns have an advertising_channel_type of
          // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)
          // Bidding strategy must be set directly on the campaign.
          // Setting a portfolio bidding strategy by resource name is not supported.
          // Max Conversion and Maximize Conversion Value are the only strategies
          // supported for Performance Max campaigns.
          // An optional ROAS (Return on Advertising Spend) can be set for
          // maximize_conversion_value. The ROAS value must be specified as a ratio in
          // the API. It is calculated by dividing "total value" by "total spend".
          // For more information on Maximize Conversion Value, see the support
          // article: http://support.google.com/google-ads/answer/7684216.
          // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
          .setMaximizeConversionValue(
              MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build())
          // Sets the Final URL expansion opt out. This flag is specific to
          // Performance Max campaigns. If opted out (True), only the final URLs in
          // the asset group or URLs specified in the advertiser's Google Merchant
          // Center or business data feeds are targeted.
          // If opted in (False), the entire domain will be targeted. For best
          // results, set this value to false to opt in and allow URL expansions. You
          // can optionally add exclusions to limit traffic to parts of your website.
          .setUrlExpansionOptOut(false)
          // Sets if the campaign is enabled for brand guidelines. For more information on brand
          // guidelines, see https://support.google.com/google-ads/answer/14934472.
          .setBrandGuidelinesEnabled(brandGuidelinesEnabled)
          // Assigns the resource name with a temporary ID.
          .setResourceName(
              ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID))
          // Sets the budget using the given budget resource name.
          .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
          // Declares whether this campaign serves political ads targeting the EU.
          .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
          // Optional fields.
          .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
          .setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd"))
          .build();

  return MutateOperation.newBuilder()
      .setCampaignOperation(
          CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())
      .build();
}
AddPerformanceMaxCampaign.java
      

C#

/// Creates a MutateOperation that creates a new Performance Max campaign.
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <param name="campaignBudgetResourceName">The campaign budget resource name.</param>
/// <param name="brandGuidelinesEnabled">Whether or not to enable brand guidelines.</param>
/// <returns>A MutateOperations that will create this new campaign.</returns>
private MutateOperation CreatePerformanceMaxCampaignOperation(
    string campaignResourceName,
    string campaignBudgetResourceName,
    bool brandGuidelinesEnabled)
{
    MutateOperation operation = new MutateOperation()
    {
        CampaignOperation = new CampaignOperation()
        {
            Create = new Campaign()
            {
                Name = "Performance Max campaign #" + ExampleUtilities.GetRandomString(),

                // Set the campaign status as PAUSED. The campaign is the only entity in
                // the mutate request that should have its status set.
                Status = CampaignStatus.Paused,

                // All Performance Max campaigns have an AdvertisingChannelType of
                // PerformanceMax. The AdvertisingChannelSubType should not be set.
                AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,

                // Bidding strategy must be set directly on the campaign. Setting a
                // portfolio bidding strategy by resource name is not supported. Max
                // Conversion and Maximize Conversion Value are the only strategies
                // supported for Performance Max campaigns. BiddingStrategyType is
                // read-only and cannot be set by the API. An optional ROAS (Return on
                // Advertising Spend) can be set to enable the MaximizeConversionValue
                // bidding strategy. The ROAS value must be specified as a ratio in the API.
                // It is calculated by dividing "total value" by "total spend".
                //
                // For more information on Maximize Conversion Value, see the support
                // article:
                // http://support.google.com/google-ads/answer/7684216.
                //
                // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                MaximizeConversionValue = new MaximizeConversionValue()
                {
                    TargetRoas = 3.5
                },

                // Set the Final URL expansion opt out. This flag is specific to
                // Performance Max campaigns. If opted out (True), only the final URLs in
                // the asset group or URLs specified in the advertiser's Google Merchant
                // Center or business data feeds are targeted.
                // If opted in (False), the entire domain will be targeted. For best
                // results, set this value to false to opt in and allow URL expansions. You
                // can optionally add exclusions to limit traffic to parts of your website.
                UrlExpansionOptOut = false,

                // Use the temporary resource name created earlier
                ResourceName = campaignResourceName,

                // Set the budget using the given budget resource name.
                CampaignBudget = campaignBudgetResourceName,

                // Set if the campaign is enabled for brand guidelines. For more information
                // on brand guidelines, see https://support.google.com/google-ads/answer/14934472.
                BrandGuidelinesEnabled = brandGuidelinesEnabled,

                // Declare whether or not this campaign contains political ads targeting the EU.
                ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising,

                // Optional fields
                StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
                EndDate = DateTime.Now.AddDays(365).ToString("yyyyMMdd")
            }
        }
    };

    return operation;
}
AddPerformanceMaxCampaign.cs
      

PHP

private static function createPerformanceMaxCampaignOperation(
    int $customerId,
    bool $brandGuidelinesEnabled
): MutateOperation {
    // Creates a mutate operation that creates a campaign operation.
    return new MutateOperation([
        'campaign_operation' => new CampaignOperation([
            'create' => new Campaign([
                'name' => 'Performance Max campaign #' . Helper::getPrintableDatetime(),
                // Assigns the resource name with a temporary ID.
                'resource_name' => ResourceNames::forCampaign(
                    $customerId,
                    self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
                // Sets the budget using the given budget resource name.
                'campaign_budget' => ResourceNames::forCampaignBudget(
                    $customerId,
                    self::BUDGET_TEMPORARY_ID
                ),
                // The campaign is the only entity in the mutate request that should have its
                // status set.
                // Recommendation: Set the campaign to PAUSED when creating it to prevent
                // the ads from immediately serving.
                'status' => CampaignStatus::PAUSED,
                // All Performance Max campaigns have an advertising_channel_type of
                // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
                'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,

                // Bidding strategy must be set directly on the campaign.
                // Setting a portfolio bidding strategy by resource name is not supported.
                // Max Conversion and Maximize Conversion Value are the only strategies
                // supported for Performance Max campaigns.
                // An optional ROAS (Return on Advertising Spend) can be set for
                // maximize_conversion_value. The ROAS value must be specified as a ratio in
                // the API. It is calculated by dividing "total value" by "total spend".
                // For more information on Maximize Conversion Value, see the support
                // article: http://support.google.com/google-ads/answer/7684216.
                // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                'maximize_conversion_value' => new MaximizeConversionValue([
                    'target_roas' => 3.5
                ]),

                // Sets the Final URL expansion opt out. This flag is specific to
                // Performance Max campaigns. If opted out (true), only the final URLs in
                // the asset group or URLs specified in the advertiser's Google Merchant
                // Center or business data feeds are targeted.
                // If opted in (false), the entire domain will be targeted. For best
                // results, set this value to false to opt in and allow URL expansions. You
                // can optionally add exclusions to limit traffic to parts of your website.
                'url_expansion_opt_out' => false,

                // Sets if the campaign is enabled for brand guidelines. For more information
                // on brand guidelines, see
                // https://support.google.com/google-ads/answer/14934472.
                'brand_guidelines_enabled' => $brandGuidelinesEnabled,

                // Declare whether or not this campaign serves political ads targeting the EU.
                'contains_eu_political_advertising' =>
                    EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,

                // Optional fields.
                'start_date' => date('Ymd', strtotime('+1 day')),
                'end_date' => date('Ymd', strtotime('+365 days'))
            ])
        ])
    ]);
}
AddPerformanceMaxCampaign.php
      

Python

def create_performance_max_campaign_operation(
    client: GoogleAdsClient,
    customer_id: str,
    brand_guidelines_enabled: bool,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new Performance Max campaign.

    A temporary ID will be assigned to this campaign so that it can
    be referenced by other objects being created in the same Mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        brand_guidelines_enabled: a boolean value indicating if the campaign is
          enabled for brand guidelines.

    Returns:
        a MutateOperation that creates a campaign.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    campaign: Campaign = mutate_operation.campaign_operation.create
    campaign.name = f"Performance Max campaign #{uuid4()}"
    # Set the campaign status as PAUSED. The campaign is the only entity in
    # the mutate request that should have its status set.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # All Performance Max campaigns have an advertising_channel_type of
    # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
    )
    # Bidding strategy must be set directly on the campaign.
    # Setting a portfolio bidding strategy by resource name is not supported.
    # Max Conversion and Maximize Conversion Value are the only strategies
    # supported for Performance Max campaigns.
    # An optional ROAS (Return on Advertising Spend) can be set for
    # maximize_conversion_value. The ROAS value must be specified as a ratio in
    # the API. It is calculated by dividing "total value" by "total spend".
    # For more information on Maximize Conversion Value, see the support
    # article: http://support.google.com/google-ads/answer/7684216.
    # A target_roas of 3.5 corresponds to a 350% return on ad spend.
    campaign.bidding_strategy_type = (
        client.enums.BiddingStrategyTypeEnum.MAXIMIZE_CONVERSION_VALUE
    )
    campaign.maximize_conversion_value.target_roas = 3.5

    # Set the Final URL expansion opt out. This flag is specific to
    # Performance Max campaigns. If opted out (True), only the final URLs in
    # the asset group or URLs specified in the advertiser's Google Merchant
    # Center or business data feeds are targeted.
    # If opted in (False), the entire domain will be targeted. For best
    # results, set this value to false to opt in and allow URL expansions. You
    # can optionally add exclusions to limit traffic to parts of your website.
    campaign.url_expansion_opt_out = False

    # Set if the campaign is enabled for brand guidelines. For more information
    # on brand guidelines, see https://support.google.com/google-ads/answer/14934472.
    campaign.brand_guidelines_enabled = brand_guidelines_enabled

    # Assign the resource name with a temporary ID.
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )
    campaign.resource_name = campaign_service.campaign_path(
        customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
    )
    # Set the budget using the given budget resource name.
    campaign.campaign_budget = campaign_service.campaign_budget_path(
        customer_id, _BUDGET_TEMPORARY_ID
    )

    # Declare whether or not this campaign serves political ads targeting the
    # EU. Valid values are:
    #   CONTAINS_EU_POLITICAL_ADVERTISING
    #   DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    campaign.contains_eu_political_advertising = (
        client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    )

    # Optional fields
    campaign.start_date = (datetime.now() + timedelta(1)).strftime("%Y%m%d")
    campaign.end_date = (datetime.now() + timedelta(365)).strftime("%Y%m%d")

    return mutate_operation
add_performance_max_campaign.py
      

Ruby

# Creates a MutateOperation that creates a new Performance Max campaign.
#
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same Mutate request.
def create_performance_max_campaign_operation(
    client,
    customer_id,
    brand_guidelines_enabled)
  client.operation.mutate do |m|
    m.campaign_operation = client.operation.create_resource.campaign do |c|
      c.name = "Performance Max campaign #{SecureRandom.uuid}"
      # Set the campaign status as PAUSED. The campaign is the only entity in
      # the mutate request that should have its status set.
      c.status = :PAUSED
      # All Performance Max campaigns have an advertising_channel_type of
      # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
      c.advertising_channel_type = :PERFORMANCE_MAX
      # Bidding strategy must be set directly on the campaign.
      # Setting a portfolio bidding strategy by resource name is not supported.
      # Max Conversion and Maximize Conversion Value are the only strategies
      # supported for Performance Max campaigns.
      # An optional ROAS (Return on Advertising Spend) can be set for
      # maximize_conversion_value. The ROAS value must be specified as a ratio in
      # the API. It is calculated by dividing "total value" by "total spend".
      # For more information on Maximize Conversion Value, see the support
      # article: http://support.google.com/google-ads/answer/7684216.
      # A target_roas of 3.5 corresponds to a 350% return on ad spend.
      c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
      c.maximize_conversion_value = client.resource.maximize_conversion_value do |mcv|
        mcv.target_roas = 3.5
      end
      # Set the Final URL expansion opt out. This flag is specific to
      # Performance Max campaigns. If opted out (true), only the final URLs in
      # the asset group or URLs specified in the advertiser's Google Merchant
      # Center or business data feeds are targeted.
      # If opted in (false), the entire domain will be targeted. For best
      # results, set this value to false to opt in and allow URL expansions. You
      # can optionally add exclusions to limit traffic to parts of your website.
      c.url_expansion_opt_out = false

      # Set if the campaign is enabled for brand guidelines. For more
      # information on brand guidelines, see
      # https://support.google.com/google-ads/answer/14934472.
      c.brand_guidelines_enabled = brand_guidelines_enabled

      # Assign the resource name with a temporary ID.
      c.resource_name = client.path.campaign(customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
      # Set the budget using the given budget resource name.
      c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)

      # Declare whether or not this campaign serves political ads targeting the EU.
      # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
      # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
      c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING

      # Optional fields
      c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
      c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d')
    end
  end
end
add_performance_max_campaign.rb
      

Perl

sub create_performance_max_campaign_operation {
  my ($customer_id, $brand_guidelines_enabled) = @_;

  # Create a mutate operation that creates a campaign operation.
  return
    Google::Ads::GoogleAds::V21::Services::GoogleAdsService::MutateOperation->
    new({
      campaignOperation =>
        Google::Ads::GoogleAds::V21::Services::CampaignService::CampaignOperation
        ->new({
          create => Google::Ads::GoogleAds::V21::Resources::Campaign->new({
              # Assign the resource name with a temporary ID.
              resourceName =>
                Google::Ads::GoogleAds::V21::Utils::ResourceNames::campaign(
                $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
              name => "Performance Max campaign #" . uniqid(),
              # Set the budget using the given budget resource name.
              campaignBudget =>
                Google::Ads::GoogleAds::V21::Utils::ResourceNames::campaign_budget(
                $customer_id, BUDGET_TEMPORARY_ID
                ),
              # Set the campaign status as PAUSED. The campaign is the only entity in
              # the mutate request that should have its status set.
              status =>
                Google::Ads::GoogleAds::V21::Enums::CampaignStatusEnum::PAUSED,
              # All Performance Max campaigns have an advertisingChannelType of
              # PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
              advertisingChannelType => PERFORMANCE_MAX,

              # Bidding strategy must be set directly on the campaign.
              # Setting a portfolio bidding strategy by resource name is not supported.
              # Max Conversion and Maximize Conversion Value are the only strategies
              # supported for Performance Max campaigns.
              # An optional ROAS (Return on Advertising Spend) can be set for
              # maximizeConversionValue. The ROAS value must be specified as a ratio in
              # the API. It is calculated by dividing "total value" by "total spend".
              # For more information on Maximize Conversion Value, see the support
              # article: http://support.google.com/google-ads/answer/7684216.
              # A targetRoas of 3.5 corresponds to a 350% return on ad spend.
              maximizeConversionValue =>
                Google::Ads::GoogleAds::V21::Common::MaximizeConversionValue->
                new({
                  targetRoas => 3.5
                }
                ),

              # Set the final URL expansion opt out. This flag is specific to
              # Performance Max campaigns. If opted out (true), only the final URLs in
              # the asset group or URLs specified in the advertiser's Google Merchant
              # Center or business data feeds are targeted.
              # If opted in (false), the entire domain will be targeted. For best
              # results, set this value to false to opt in and allow URL expansions. You
              # can optionally add exclusions to limit traffic to parts of your website.
              urlExpansionOptOut => "false",

              # Set if the campaign is enabled for brand guidelines. For more information
              # on brand guidelines, see https://support.google.com/google-ads/answer/14934472.
              brandGuidelinesEnabled => $brand_guidelines_enabled,

              # Optional fields.
              startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
              endDate   =>
                strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 365)),

              # Declare whether or not this campaign serves political ads targeting the EU.
              # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
              # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
              containsEuPoliticalAdvertising =>
                DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
            })})});
}
add_performance_max_campaign.pl
      

입찰 추천

Google Ads API는 실적 최대화 캠페인 입찰을 최적화하는 데 도움이 되는 두 가지 추천 유형을 제공합니다.

• MAXIMIZE_CONVERSION_VALUE_OPT_IN 캠페인에 전환 가치 극대화 입찰 전략을 사용하는 것이 좋습니다.

• MAXIMIZE_CONVERSIONS_OPT_IN에서는 캠페인에 전환수 최대화 입찰 전략을 사용하는 것이 좋다고 추천하며 예산 금액을 제안합니다.

추천 사용에 대한 자세한 내용은 최적화 점수 및 추천 가이드를 참고하세요.

브랜드 가이드라인

브랜드 가이드라인은 실적 최대화 캠페인의 자동 확장 소재 또는 형식에 브랜드가 표시되는 방식을 관리합니다. Google Ads API v21부터 실적 최대화 캠페인은 모든 신규 온라인 판매 또는 리드 생성을 위한 실적 최대화 캠페인(표준) 및 제품 피드가 있는 온라인 판매를 위한 실적 최대화 캠페인 (소매)에서 브랜드 가이드라인을 자동으로 사용 설정합니다. 새 캠페인에서 브랜드 가이드라인을 사용 설정하지 않으려면 새 실적 최대화 캠페인을 만들 때 Campaign.brand_guidelines_enabled을 false로 설정하세요.

중요: 여행 목표 달성을 위한 실적 최대화 캠페인에서는 브랜드 가이드라인이 지원되지 않습니다.

브랜드 가이드라인이 사용 설정된 실적 최대화 캠페인은 브랜드 애셋 필드 유형(BUSINESS_NAME, LOGO, LANDSCAPE_LOGO)에 캠페인 수준 애셋을 사용합니다. CampaignAsset를 사용하여 브랜드 애셋을 캠페인에 연결해야 하며 캠페인에 다음이 있어야 합니다.

• BUSINESS_NAME 애셋이 정확히 하나
• LOGO 애셋 1개 이상 및 LOGO 또는 LANDSCAPE_LOGO 유형의 선택적 추가 로고 애셋 최대 4개

중요: 이러한 모든 브랜드 애셋은 캠페인 수준에서 연결해야 합니다. 제품 피드를 사용하는 온라인 판매 캠페인은 AssetGroupAsset이 없는 경우에만 이러한 요구사항에서 제외됩니다.

캠페인의 선택적 색상 및 글꼴 가이드라인은 Campaign.brand_guidelines 필드를 사용하여 설정할 수 있습니다.

• main_color은 기본 색상을 설정합니다. 색상은 16진수 코드 문자열로 제공되어야 합니다(예: #00ff00)을 사용합니다.
• accent_color는 2차 색상을 설정합니다. 색상은 16진수 코드 문자열로 제공되어야 합니다(예: #00ff00)을 사용합니다.
• predefined_font_family을 사용하여 글꼴을 설정합니다. 값은 다음 Google 글꼴 중 하나여야 합니다 (대소문자 구분). Open Sans, Roboto, Montserrat, Poppins, Lato, Oswald, Playfair Display, Roboto Slab

중요: main_color을 지정하는 경우 accent_color도 지정해야 합니다. 반대로 accent_color를 지정하는 경우 main_color도 지정해야 합니다.

자동 이전

2025년 6월 1일부터 모든 애셋 그룹에서 동일한 브랜드 애셋 (BUSINESS_NAME, LOGO, LANDSCAPE_LOGO)을 사용하는 실적 최대화 캠페인에 대해 브랜드 가이드라인이 자동으로 사용 설정됩니다. 자동으로 이전할 수 있는 모든 캠페인은 2025년 10월 30일까지 이전됩니다.

• 자동 이전은 모든 애셋 그룹에서 일관된 비즈니스 이름과 로고를 사용하는 캠페인에만 적용됩니다. 캠페인에 이러한 확장 소재의 변형이 있는 경우 자동으로 이전되지 않습니다.
• 고객 ID에 속한 요건을 충족하는 모든 실적 최대화 캠페인이 동시에 이전됩니다.
• 이전 후 각 이전된 캠페인에는 CampaignAsset를 사용하여 캠페인 수준에 저장된 자체 브랜드 애셋 세트가 있습니다.

Campaign.brand_guidelines_enabled 필드를 확인하여 캠페인이 이전되었는지 확인할 수 있습니다.

수동 이전

자동 이전할 수 없는 캠페인에서 브랜드 가이드라인을 사용하려면 수동으로 이전해야 합니다.

Campaign.brand_guidelines_enabled는 기존 캠페인에 브랜드 가이드라인이 사용 설정되어 있는지 나타냅니다. 기존 캠페인에 브랜드 가이드라인을 수동으로 사용 설정하려면 필드가 변경 불가능하므로 brand_guidelines_enabled 필드를 직접 업데이트하는 대신 CampaignService.EnablePMaxBrandGuidelines를 사용하세요. auto_populate_brand_assets을 true로 설정하여 실적이 우수한 브랜드 애셋으로 캠페인을 자동으로 채웁니다. 그렇지 않으면 brand_assets를 사용하여 작업에서 애셋을 수동으로 제공해야 합니다. 캠페인의 브랜드 가이드라인을 사용 중지하는 것은 지원되지 않습니다.

참고: 캠페인을 이전할 때 단일 CampaignService.EnablePMaxBrandGuidelines 요청에 포함할 수 있는 EnableOperation의 수는 10개로 제한됩니다.

선택사항: 최종 URL 확장

URL 확장은 실적 최대화 캠페인의 실적을 최적화하는 데 도움이 됩니다. URL 확장을 사용하면 고객의 의도에 따라 최종 URL을 더 관련성 높은 방문 페이지와 동적 광고 제목으로 바꿀 수 있습니다. 기본적으로 URL 확장은 다음과 같습니다.

• 제품 필터가 적용된 경우 사용 중지
• 모든 제품을 타겟팅하는 경우 사용 설정됩니다.

이러한 기본값을 변경하려면 Campaign.final_url_expansion_opt_out을 설정하세요.

WEBPAGE 캠페인 기준을 사용하여 URL 확장 제외를 설정합니다.

최종 URL 확장 설정으로 생성된 자동으로 생성된 확장 소재를 보려면 final_url_expansion_asset_view를 사용하세요. AutomaticallyCreatedAssetRemovalService를 사용하여 자동으로 생성된 URL 확장 애셋을 삭제할 수 있습니다.