Reporting

Reporting of performance data is an integral part of Google Ads API applications. With the API's flexible reporting options, you can obtain performance data for all resources. This includes everything from an entire campaign to a set of keywords that triggered your ad.

This guide describes the steps necessary to create and submit a query to the Google Ads API to get back data. To get started, jump to the section that best fits your use case:

• Try a quick example
• Retrieve criteria performance metrics
• Learn about segmentation
• Find out how to handle zero impressions
• Learn the syntax of the Google Ads Query Language